Job Description – Digital Marketing Manager Position: Digital Marketing Managers Location: Noida Job Type: Full-timeDepartment: Department for Strategy & Growth Company : Institute of Management Study ( IMS Noida) About the Role We are seeking a dynamic and results-driven Digital Marketing Manager to lead our digital initiatives for promoting academic programs, student engagement, and institutional branding. The ideal candidate will be responsible for building strong online visibility, driving qualified leads for admissions, and enhancing the digital presence of the institute across multiple platforms. Key Responsibilities Strategic Planning & Execution Design and implement comprehensive digital marketing strategies aligned with the institute’s admission goals and branding objectives. Plan and manage campaigns for student enrollment across multiple channels – Search, Display, Social Media, Email, and Education Portals. Work closely with the Admissions and Academic teams to align marketing strategies with enrollment targets. Team Leadership & Coordination Lead, mentor, and guide a team of SEO executives, content creators, graphic designers, video editors, and interns. Collaborate with faculty and program heads to create impactful academic marketing campaigns. Coordinate with external agencies (if required) for specialized campaigns. Digital Branding & Lead Generation Drive online campaigns focused on brand visibility, lead generation, and student engagement. Develop performance-driven campaigns on Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms. Build remarketing funnels and admission campaigns to convert leads into enrollments. Content & Communication Oversee the creation of engaging content (blogs, student testimonials, program highlights, social media stories). Supervise digital campaigns around webinars, workshops, and campus events. Ensure communication consistency across all platforms (website, email, social media, education listing sites). Performance Monitoring & Reporting Track KPIs (leads generated, conversion rates, cost per lead, engagement rates) to measure campaign effectiveness. Generate weekly/monthly reports and present performance insights to senior leadership. Optimize campaigns based on data analytics to maximize ROI. Technology & Tools Manage institute’s website performance, SEO ranking, and user experience. Utilize CRM and marketing automation platforms to nurture leads and streamline admissions communication. Stay updated with digital marketing trends in the education sector. Requirements Bachelor’s or Master’s degree in Marketing, Business, or related field. Minimum 5–7 years of digital marketing experience, with at least 2–3 years in education sector preferred. Proven expertise in SEO, SEM, Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads. Strong leadership and team management experience. Excellent written and verbal communication skills. Ability to manage multiple campaigns under tight deadlines. Preferred Skills Familiarity with education lead platforms like Shiksha, Collegedunia, Career360, etc. Hands-on experience with CRM/ERP tools (Zoho, Salesforce, HubSpot). Understanding of student decision-making journey and educational marketing trends. Creative approach with data-driven decision-making ability. Job Type: Full-time Pay: ₹40,000.00 - ₹50,000.00 per month Benefits: Provident Fund Work Location: In person
Position: SEO Manager Location: Noida Job Type: Full-time Department: Strategy & Growth Company - IMS Noida About the Role We are looking for a detail-oriented and analytical SEO Manager to strengthen IMS Noida’s digital presence, drive organic traffic, and support the institute’s student acquisition and branding efforts. The role demands strong knowledge of on-page and off-page SEO, keyword research, and content optimization to ensure high visibility across search engines and education portals. Key Responsibilities Search Engine Optimization (SEO): Conduct in-depth keyword research relevant to academic programs, student needs, and education industry trends. Optimize institute website pages, blogs, and landing pages for higher rankings. Implement technical SEO strategies to improve site speed, crawlability, and mobile responsiveness. Monitor and enhance website authority through ethical link-building strategies. Content Collaboration: Work closely with the content team to develop SEO-friendly blogs, student success stories, and program highlights. Suggest content strategies aligned with admission cycles, events, and campaigns. Optimize content for targeted keywords while ensuring readability and user experience. Performance Tracking & Reporting: Regularly track keyword rankings, organic traffic, and SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. Generate weekly/monthly SEO performance reports for the Strategy & Growth team. Provide actionable insights to improve lead generation and online visibility. Competitor & Market Research: Analyze competitor institutes’ SEO strategies and identify opportunities for IMS Noida to improve rankings. Stay updated on education marketing trends and search engine algorithm changes. Collaboration with Growth Initiatives: Support digital marketing campaigns (Google Ads, Social Media) by providing keyword insights. Coordinate with the admissions and marketing teams to align SEO efforts with student enrollment targets. Requirements Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field. 2–4 years of SEO experience (education industry experience preferred). Strong knowledge of On-Page, Off-Page, and Technical SEO practices. Hands-on experience with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz. Basic understanding of HTML, CSS, and WordPress/other CMS. Strong analytical, problem-solving, and reporting skills. Preferred Skills Experience in optimizing education portals, blogs, and student-focused content. Knowledge of YouTube SEO and video optimization. Familiarity with CRM platforms and lead tracking tools. Ability to coordinate with cross-functional teams to achieve common admission and growth goals. Job Type: Full-time Pay: ₹40,000.00 - ₹45,000.00 per month Benefits: Provident Fund Work Location: In person
Job Title: Digital Marketing Manager Location: Noida, Uttar Pradesh (IMS Campus) Company: IMS DIA (Design & Innovation Academy) is a premier institution specializing in design education, with courses in fashion, communication, interior, and product design. We are dedicated to nurturing creative talent and providing industry-relevant education with a strong focus on practical skills. Job Summary We are seeking a data-driven and creative Digital Marketing Manager/SEO to lead our online presence and marketing efforts. The ideal candidate will be a strategic thinker with hands-on experience in managing end-to-end digital campaigns. This role is crucial for driving student admissions, enhancing our brand reputation, and engaging with our target audience of prospective students, parents, and industry partners. Key Responsibilities Strategy & Planning: Develop, implement, and manage a comprehensive digital marketing strategy aligned with institutional goals, including lead generation, brand awareness, and student enrollment targets. Campaign Management: Oversee and execute all digital marketing campaigns across various channels, including SEO/SEM , email marketing, social media marketing (organic and paid), and display advertising. Content & Social Media: Manage and maintain our social media presence across all platforms. Collaborate with the content team to create engaging and informative content that showcases our students, faculty, and unique campus life. Analytics & Reporting: Use tools like Google Analytics to track and analyze campaign performance against key metrics (e.g., ROI, conversion rates, CPA, and website traffic ). Provide regular reports to senior management with actionable insights for optimization. Website Management: Work with the web development team to ensure the website is optimized for user experience (UX), is conversion-focused, and reflects the academy's brand identity. Budget Management: Plan, manage, and monitor the digital marketing budget to ensure efficient allocation of resources and maximum return on investment. Market Research: Stay current with the latest digital marketing trends, tools, and best practices. Conduct competitive analysis to identify new growth opportunities. Required Skills & Qualifications Experience: A minimum of 5 years of proven work experience in a digital marketing role, with at least 2 years in a management or leadership capacity. Experience in the education or design industry is a plus. Education: A Bachelor's or Master's degree in Marketing, Communications, or a related field. Technical Proficiency: Demonstrable experience leading and managing SEO, SEM, social media (paid and organic), and email marketing campaigns. Strong knowledge of website analytics tools (e.g., Google Analytics, HubSpot, etc.). Familiarity with marketing automation and CRM software. Soft Skills: Strong analytical and data-driven mindset. Excellent written and verbal communication skills. Proven ability to work collaboratively with cross-functional teams. Exceptional leadership and project management skills. Job Type: Full-time Pay: ₹50,000.00 - ₹55,000.00 per month Benefits: Provident Fund Work Location: In person
Job Title: Digital Marketing Manager Location: Noida, Uttar Pradesh (IMS Campus) Company: IMS DIA (Design & Innovation Academy) is a premier institution specializing in design education, with courses in fashion, communication, interior, and product design. We are dedicated to nurturing creative talent and providing industry-relevant education with a strong focus on practical skills. Job Summary We are seeking a data-driven and creative Digital Marketing Manager/SEO to lead our online presence and marketing efforts. The ideal candidate will be a strategic thinker with hands-on experience in managing end-to-end digital campaigns. This role is crucial for driving student admissions, enhancing our brand reputation, and engaging with our target audience of prospective students, parents, and industry partners. Key Responsibilities Strategy & Planning: Develop, implement, and manage a comprehensive digital marketing strategy aligned with institutional goals, including lead generation, brand awareness, and student enrollment targets. Campaign Management: Oversee and execute all digital marketing campaigns across various channels, including SEO/SEM , email marketing, social media marketing (organic and paid), and display advertising. Content & Social Media: Manage and maintain our social media presence across all platforms. Collaborate with the content team to create engaging and informative content that showcases our students, faculty, and unique campus life. Analytics & Reporting: Use tools like Google Analytics to track and analyze campaign performance against key metrics (e.g., ROI, conversion rates, CPA, and website traffic ). Provide regular reports to senior management with actionable insights for optimization. Website Management: Work with the web development team to ensure the website is optimized for user experience (UX), is conversion-focused, and reflects the academy's brand identity. Budget Management: Plan, manage, and monitor the digital marketing budget to ensure efficient allocation of resources and maximum return on investment. Market Research: Stay current with the latest digital marketing trends, tools, and best practices. Conduct competitive analysis to identify new growth opportunities. Required Skills & Qualifications Experience: A minimum of 5 years of proven work experience in a digital marketing role, with at least 2 years in a management or leadership capacity. Experience in the education or design industry is a plus. Education: A Bachelor's or Master's degree in Marketing, Communications, or a related field. Technical Proficiency: Demonstrable experience leading and managing SEO, SEM, social media (paid and organic), and email marketing campaigns. Strong knowledge of website analytics tools (e.g., Google Analytics, HubSpot, etc.). Familiarity with marketing automation and CRM software. Soft Skills: Strong analytical and data-driven mindset. Excellent written and verbal communication skills. Proven ability to work collaboratively with cross-functional teams. Exceptional leadership and project management skills. Job Type: Full-time Pay: ₹50,000.00 - ₹55,000.00 per month Benefits: Provident Fund Work Location: In person
Job Title: Digital Marketing Manager Location: Noida, Uttar Pradesh (IMS Campus) Company: IMS DIA (Design & Innovation Academy) is a premier institution specializing in design education, with courses in fashion, communication, interior, and product design. We are dedicated to nurturing creative talent and providing industry-relevant education with a strong focus on practical skills. Job Summary We are seeking a data-driven and creative Digital Marketing Manager/SEO to lead our online presence and marketing efforts. The ideal candidate will be a strategic thinker with hands-on experience in managing end-to-end digital campaigns. This role is crucial for driving student admissions, enhancing our brand reputation, and engaging with our target audience of prospective students, parents, and industry partners. Key Responsibilities Strategy & Planning: Develop, implement, and manage a comprehensive digital marketing strategy aligned with institutional goals, including lead generation, brand awareness, and student enrollment targets. Campaign Management: Oversee and execute all digital marketing campaigns across various channels, including SEO/SEM , email marketing, social media marketing (organic and paid), and display advertising. Content & Social Media: Manage and maintain our social media presence across all platforms. Collaborate with the content team to create engaging and informative content that showcases our students, faculty, and unique campus life. Analytics & Reporting: Use tools like Google Analytics to track and analyze campaign performance against key metrics (e.g., ROI, conversion rates, CPA, and website traffic ). Provide regular reports to senior management with actionable insights for optimization. Website Management: Work with the web development team to ensure the website is optimized for user experience (UX), is conversion-focused, and reflects the academy's brand identity. Budget Management: Plan, manage, and monitor the digital marketing budget to ensure efficient allocation of resources and maximum return on investment. Market Research: Stay current with the latest digital marketing trends, tools, and best practices. Conduct competitive analysis to identify new growth opportunities. Required Skills & Qualifications Experience: A minimum of 5 years of proven work experience in a digital marketing role, with at least 2 years in a management or leadership capacity. Experience in the education or design industry is a plus. Education: A Bachelor's or Master's degree in Marketing, Communications, or a related field. Technical Proficiency: Demonstrable experience leading and managing SEO, SEM, social media (paid and organic), and email marketing campaigns. Strong knowledge of website analytics tools (e.g., Google Analytics, HubSpot, etc.). Familiarity with marketing automation and CRM software. Soft Skills: Strong analytical and data-driven mindset. Excellent written and verbal communication skills. Proven ability to work collaboratively with cross-functional teams. Exceptional leadership and project management skills. Job Type: Full-time Pay: ₹50,000.00 - ₹55,000.00 per month Benefits: Provident Fund Work Location: In person
Job Description – Outreach Manager Position: Outreach Manager Location: Noida Reporting to: Head – Marketing & Communications Organization: IMS DIA (Institute of Design & Innovation in Art) About IMS DIA IMS DIA is committed to nurturing creative talent in the fields of design, innovation, and art by offering high-quality programs, industry exposure, and global opportunities. We foster strong academic-industry linkages, partnerships, and collaborations to empower learners to excel in their professional journeys. Role Overview The Outreach Manager will be responsible for building, maintaining, and enhancing strategic relationships with schools, consultant, institutions, corporate partners, and communities. The role requires designing and implementing outreach programs that strengthen IMS DIA’s brand presence, increase enrollments, and create impactful partnerships. Key ResponsibilitiesInstitutional & Community Outreach Develop and execute outreach strategies PAN India to connect with schools, consultant, universities, and community organizations. Conduct seminars, workshops, and counseling sessions to promote IMS DIA’s programs. Build strong relationships with principals, faculty, counselors, and student groups. Partnerships & Alliances Establish and manage collaborations with educational institutions, corporates, and international partners. Negotiate and formalize MOUs, articulation agreements, and exchange programs. Liaise with government bodies, NGOs, and industry stakeholders to expand institutional reach. Marketing & Brand Engagement Coordinate with the marketing team to align outreach activities with brand campaigns. Represent IMS DIA at education fairs, exhibitions, and career counseling forums. Develop creative engagement initiatives (design competitions, bootcamps, webinars, etc.) to attract prospective students. Student Recruitment & Lead Generation Drive lead generation through outreach initiatives. Manage the pipeline of prospective students from awareness to enrollment. Analyze outreach performance and recommend improvements. Operational & Reporting Prepare reports on outreach activities, impact analysis, and lead conversions. Monitor budgets allocated for outreach initiatives. Ensure seamless execution of events, workshops, and tie-ups. Desired Skills & Competencies Excellent communication, presentation, and networking skills. Strong relationship-building and stakeholder management abilities. Strategic thinking with executional excellence. Understanding of education industry trends and student behavior. Ability to travel extensively for outreach initiatives. Qualifications & Experience Bachelor’s/Master’s degree in Marketing, Education, Business, or related field. 4–8 years of experience in outreach, partnerships, business development, or institutional tie-ups (education industry preferred). Proven track record in student recruitment, partnerships, and event management. Why Join IMS DIA? Opportunity to work with a reputed institute in design & innovation. Exposure to national and international collaborations. Growth-oriented role with creative freedom to innovate outreach strategies. Job Type: Full-time Pay: ₹50,000.00 - ₹60,000.00 per month Benefits: Provident Fund Work Location: In person
Job Title: Digital Marketing Manager Location: Noida, Uttar Pradesh (IMS Campus) Company: IMS DIA (Design & Innovation Academy) is a premier institution specializing in design education, with courses in fashion, communication, interior, and product design. We are dedicated to nurturing creative talent and providing industry-relevant education with a strong focus on practical skills. Job Summary We are seeking a data-driven and creative Digital Marketing Manager/SEO to lead our online presence and marketing efforts. The ideal candidate will be a strategic thinker with hands-on experience in managing end-to-end digital campaigns. This role is crucial for driving student admissions, enhancing our brand reputation, and engaging with our target audience of prospective students, parents, and industry partners. Key Responsibilities Strategy & Planning: Develop, implement, and manage a comprehensive digital marketing strategy aligned with institutional goals, including lead generation, brand awareness, and student enrollment targets. Campaign Management: Oversee and execute all digital marketing campaigns across various channels, including SEO/SEM , email marketing, social media marketing (organic and paid), and display advertising. Content & Social Media: Manage and maintain our social media presence across all platforms. Collaborate with the content team to create engaging and informative content that showcases our students, faculty, and unique campus life. Analytics & Reporting: Use tools like Google Analytics to track and analyze campaign performance against key metrics (e.g., ROI, conversion rates, CPA, and website traffic ). Provide regular reports to senior management with actionable insights for optimization. Website Management: Work with the web development team to ensure the website is optimized for user experience (UX), is conversion-focused, and reflects the academy's brand identity. Budget Management: Plan, manage, and monitor the digital marketing budget to ensure efficient allocation of resources and maximum return on investment. Market Research: Stay current with the latest digital marketing trends, tools, and best practices. Conduct competitive analysis to identify new growth opportunities. Required Skills & Qualifications Experience: A minimum of 5 years of proven work experience in a digital marketing role, with at least 2 years in a management or leadership capacity. Experience in the education or design industry is a plus. Education: A Bachelor's or Master's degree in Marketing, Communications, or a related field. Technical Proficiency: Demonstrable experience leading and managing SEO, SEM, social media (paid and organic), and email marketing campaigns. Strong knowledge of website analytics tools (e.g., Google Analytics, HubSpot, etc.). Familiarity with marketing automation and CRM software. Soft Skills: Strong analytical and data-driven mindset. Excellent written and verbal communication skills. Proven ability to work collaboratively with cross-functional teams. Exceptional leadership and project management skills. Job Type: Full-time Pay: ₹50,000.00 - ₹55,000.00 per month Benefits: Provident Fund Work Location: In person
Position: BTL Manager Location: Noida Reporting to: Head – Marketing & Communications Organization: IMS DIA (Institute of Design & Innovation in Art) About IMS DIA IMS DIA is committed to nurturing creative talent in the fields of design, innovation, and art by offering high-quality programs, industry exposure, and global opportunities. We foster strong academic-industry linkages, partnerships, and collaborations to empower learners to excel in their professional journeys. Role Overview The BTL Manager will be responsible for building, maintaining, and enhancing strategic relationships with schools, consultant, institutions, corporate partners, and communities. The role requires designing and implementing outreach programs that strengthen IMS DIA’s brand presence, increase enrollments, and create impactful partnerships. Key ResponsibilitiesInstitutional & Community Outreach Develop and execute outreach strategies PAN India to connect with schools, consultant, universities, and community organizations. Conduct seminars, workshops, and counseling sessions to promote IMS DIA’s programs. Build strong relationships with school principals, faculty, counselors, and student groups. Partnerships & Alliances Establish and manage collaborations with School principal , corporates, and international partners. Negotiate and formalize MOUs, articulation agreements, and exchange programs. Liaise with government bodies, NGOs, and industry stakeholders to expand institutional reach. Marketing & Brand Engagement Coordinate with the marketing team to align outreach activities with brand campaigns. Represent IMS DIA at education fairs, exhibitions, and career counseling forums. Develop creative engagement initiatives (design competitions, bootcamps, webinars, etc.) to attract prospective students. Student Recruitment & Lead Generation Drive lead generation through outreach initiatives. Manage the pipeline of prospective students from awareness to enrollment. Analyze outreach performance and recommend improvements. Operational & Reporting Prepare reports on BTL activities, impact analysis, and lead conversions. Monitor budgets allocated for outreach initiatives. Ensure seamless execution of events, workshops, and tie-ups. Desired Skills & Competencies Excellent communication, presentation, and networking skills. Strong relationship-building and stakeholder management abilities. Strategic thinking with executional excellence. Understanding of education industry trends and student behavior. Ability to travel extensively for outreach initiatives. Qualifications & Experience Bachelor’s/Master’s degree in Marketing, Education, Business, or related field. 4–8 years of experience in outreach, partnerships, business development, or institutional tie-ups (education industry preferred). Proven track record in student recruitment, partnerships, and event management. Why Join IMS DIA? Opportunity to work with a reputed institute in design & innovation. Exposure to national and international collaborations. Growth-oriented role with creative freedom to innovate outreach strategies. Job Types: Full-time, Permanent Pay: ₹60,000.00 - ₹70,000.00 per month Benefits: Provident Fund Work Location: In person
Position: SEO Manager Location: Noida Job Type: Full-time Department: Strategy & Growth Company - IMS Noida About the Role We are looking for a detail-oriented and analytical SEO Manager to strengthen IMS Noida’s digital presence, drive organic traffic, and support the institute’s student acquisition and branding efforts. The role demands strong knowledge of on-page and off-page SEO, keyword research, and content optimization to ensure high visibility across search engines and education portals. Key Responsibilities Search Engine Optimization (SEO): Conduct in-depth keyword research relevant to academic programs, student needs, and education industry trends. Optimize institute website pages, blogs, and landing pages for higher rankings. Implement technical SEO strategies to improve site speed, crawlability, and mobile responsiveness. Monitor and enhance website authority through ethical link-building strategies. Content Collaboration: Work closely with the content team to develop SEO-friendly blogs, student success stories, and program highlights. Suggest content strategies aligned with admission cycles, events, and campaigns. Optimize content for targeted keywords while ensuring readability and user experience. Performance Tracking & Reporting: Regularly track keyword rankings, organic traffic, and SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. Generate weekly/monthly SEO performance reports for the Strategy & Growth team. Provide actionable insights to improve lead generation and online visibility. Competitor & Market Research: Analyze competitor institutes’ SEO strategies and identify opportunities for IMS Noida to improve rankings. Stay updated on education marketing trends and search engine algorithm changes. Collaboration with Growth Initiatives: Support digital marketing campaigns (Google Ads, Social Media) by providing keyword insights. Coordinate with the admissions and marketing teams to align SEO efforts with student enrollment targets. Requirements Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field. 8– years of SEO experience (education industry experience preferred). Strong knowledge of On-Page, Off-Page, and Technical SEO practices. Hands-on experience with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz. Basic understanding of HTML, CSS, and WordPress/other CMS. Strong analytical, problem-solving, and reporting skills. Preferred Skills Experience in optimizing education portals, blogs, and student-focused content. Knowledge of YouTube SEO and video optimization. Familiarity with CRM platforms and lead tracking tools. Ability to coordinate with cross-functional teams to achieve common admission and growth goals. Job Type: Full-time Pay: ₹60,000.00 - ₹65,000.00 per month Benefits: Provident Fund Work Location: In person