FirstPrinciples

About the Role: As the SEO Manager at FPGrowth you’ll be the driving force behind search-led growth for our SaaS clients. You’ll lead a skilled team of SEO analysts, shape smart strategies, and run AI-powered SEO campaigns from start to finish. With strong knowledge of the changing search world, from Google SGE to generative AI and automation, you’ll help boost visibility and speed up organic growth for our partners. You’ll also work closely with content, web, data, and product teams, making sure every digital touchpoint follows SEO best practices and supports business goals MUST HAVE - Should have experience working as a Lead SEO Manager in Digital Marketing agencies. Responsibilities Team Leadership & Mentoring: Lead, coach, and develop a team of SEO analysts & specialists, fostering a culture of innovation and continuous learning in AI-powered tools and workflows. AI-Driven SEO Strategy: Develop, implement, and refine data-driven, AI-augmented SEO strategies tailored for SaaS clients, optimizing for Google's evolving SGE and the changing nature of SERPs due to generative AI. Content Optimization for SaaS Growth: Work with content and product marketing teams to ideate and optimize content that leverages E-E-A-T principles, real-user data, and entity-based SEO approaches. Guide the creation of AI-generated content while ensuring compliance with quality and ethical standards. Advanced Technical SEO Oversight: Lead comprehensive technical audits using advanced SEO and automation tools (Screaming Frog, Sitebulb, Enterprise SEO Suites). Oversee crawl optimization, Core Web Vitals, structured data/schema, and ensure SaaS websites meet the latest accessibility and privacy standards (GDPR, CCPA, etc.). Modern Link Building & Digital PR: Build authoritative, high-quality backlink profiles through digital PR, SaaS partner programs, and outreach strategies, leveraging generative AI tools to identify opportunities and trends. Performance Analytics & Reporting: Build custom dashboards, leverage GA4, Looker Studio, GSC, and third-party APIs for real-time analytics. Use AI-driven insight tools to surface trends, attribution, and ROI on SEO efforts, driving actionable recommendations for improvement. Cross-Channel Collaboration: Ensure SEO alignment with paid search, CRO, social, and product-led growth strategies. Serve as the SEO voice in cross-functional SaaS acquisition and activation initiatives. AI and Automation Integration: Identify and implement new AI/ML-powered tools, large language models, and automation scripts to enhance workflow, reporting, and SEO experimentation. Competitor & Market Intelligence: Monitor SaaS SEO competitors and search trends. Use predictive analysis and AI to anticipate and capitalize on emerging SaaS market opportunities. SEO in Product-Led Growth: Provide guidance on SEO in product onboarding, in-app search, and user journey flows to increase organic activation and retention. Job Types: Full-time, Permanent Pay: ₹150,000.00 - ₹180,000.00 per month Benefits: Paid sick time Work Location: In person