Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Jobs

Interviews

Home
>
Jobs in pune
>
Finolex Industries Ltd
>
BTL Manager

BTL Manager

Finolex Industries Ltd

10 years

0 Lacs

pune maharashtra india

Posted:1 week ago| Platform:

Apply

Skills Required

drive engagement leadership coordination strategies analyze effectiveness procurement logistics analysis optimization data inventory management support coaching mentoring marketing planning communication negotiation

Work Mode

On-site

Job Type

Full Time

Job Description

Join Finolex Industries Limited – We’re Hiring a BTL Manager!

BTL (Below-The-Line) Manager

Your Role & Responsibilities:

Pan India BTL Activities

Plan and execute Below-The-Line (BTL) activities across India, including events, activations, and promotional programs
Collaborate with cross-functional teams to develop and execute BTL strategies that drive sales and brand awareness
Manage budgets, track ROI, and analyze effectiveness of BTL activities

Gifting Activities for Channel Partners

Plan and execute gifting activities for channel partners, including selection of gifts, procurement, and logistics management
Ensure gifting activities align with brand objectives and enhance partner relationships
Manage budgets and track ROI for gifting activities

Analysis and Optimization

Analyze sales data, inventory levels, and customer feedback to evaluate BTL activity effectiveness
Monitor market trends, competitor activities, and consumer insights to inform strategic decisions

Team Management

Lead and develop a team of vendor associates, providing guidance, support, and training
Manage performance, coaching, and mentoring third party team members

Required Qualifications & Experience:

Master’s degree in Marketing 10+ years of experience in BTL, Trade Marketing, Gifting (Corporate/Festival), Retail Management, or related roles

Required Key Competencies:

Strong understanding of BTL principles, product assortment planning, and retail marketing strategies
Excellent analytical, creative, and problem-solving skills
Strong communication, negotiation, and interpersonal skills
Experience managing and developing a team

More Jobs at Finolex Industries Ltd

Project Sales Manager

Pune, Maharashtra, India

Experience: Not specified

Salary: Not disclosed

Project Sales Executive

coimbatore, tamil nadu

5.0 - 10.0 yrs

Salary: Not disclosed

Manager – Ecommerce, Gifting & Customer Care

Pune, Maharashtra, India

10.0 - 10.0 yrs

Salary: Not disclosed

ATL & Digital Marketing Manager

Pune, Maharashtra, India

10.0 - 10.0 yrs

Salary: Not disclosed

Head - Direct Purchase

Pune, Maharashtra, India

15.0 - 15.0 yrs

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.