ATL & Digital Marketing Manager

Join Finolex Industries Limited – We’re Hiring an ATL & Digital Marketing Manager!

ATL & Digital Marketing Manager

Your Role & Responsibilities:

Annual TV Campaign Planning & Execution (FCT & NFCT)

• Strategizing and executing television advertising campaigns across both

  Fixed Commercial Time (FCT)

  and

  Non-Fixed Commercial Time (NFCT)

  slots
• Selecting appropriate channels and time bands based on audience insights.
• Coordinating with media agencies and broadcasters.
• Monitoring campaign performance and optimizing placements.

Annual ATL & Digital Marketing Budget Planning

• Leading the

  budgeting process

  for all ATL and digital marketing initiatives:
• Forecasting spends across media channels and campaign types.
• Allocating budgets based on historical performance and strategic priorities.
• Ensuring cost-efficiency and ROI through regular budget reviews.

Paid Digital Advertising Campaign Planning & Execution

• Managing all

  paid digital media efforts

  , including:
• Planning campaigns across platforms like Google Ads, Meta, YouTube, and programmatic networks in coordination with digital agency
• Defining audience targeting, creative formats, and bidding strategies.
• Tracking KPIs like CTR, CPC, conversions, and ROAS to ensure campaign effectiveness.

Website, Social Media & SEO management

• Manage and maintain company websites for accuracy, performance, and user experience.
• Develop and implement SEO strategies to improve search engine rankings and visibility.
• Conduct regular site audits for health, speed, and mobile responsiveness.
• Collaborate with internal teams and external SEO/website management agencies to align goals and deliverables.
• Monitor analytics and prepare performance reports with actionable insights.

ATL Planning and Coordination

• Planning and executing

  ATL campaigns

  in TV, Radio, newspapers and magazines:
• Identifying relevant channels, publications and negotiating ad placements.
• Coordinating creative development and production timelines.
• Ensuring timely release and monitoring reach and impact.

ATL & Digital Sponsorships and Collaborations

• Managing

  Above-The-Line (ATL)

  and

  digital sponsorships

  , including:
• Partnering with influencers, content creators, and media properties.
• Negotiating sponsorship deals and co-branded content opportunities.
• Aligning collaborations with brand objectives and campaign themes.

PR Management

• Managing PR activities for FIL & MMF

Required Qualifications & Experience:

• Master’s degree in marketing / communications management
• 10+ years in marketing/communications
• Proven experience in managing media campaigns and cross-functional teams

Required Key Competencies:

• Strategic planning and execution
• Media buying and performance tracking
• Strong communication and stakeholder management
• Budgeting and ROI analysis
• Familiarity with ATL, digital tools, platforms and analytics platforms
• Social Media, SEO & Paid advertising

Why Join Finolex Industries Limited?

A dynamic work environment

Exciting career growth opportunities

Fair employment conditions

A motivated team

lead and make an impact