BTL Manager

The BTL Manager will be responsible for planning, executing, and overseeing all below-the-line marketing activities, focusing on corporate events and RWA activations. This role involves creating impactful brand experiences, managing vendor relationships, and ensuring seamless event execution to drive brand awareness and customer engagement.

Key Responsibilities

• Strategic Planning: Develop and implement BTL marketing strategies tailored to corporate clients and residential communities.
• Event Management: Organize and execute events such as roadshows, exhibitions, seminars, and RWA activities, ensuring alignment with brand objectives.careers.ey.com+5in.trabajo.org+5iimjobs.com+5
• Vendor Coordination: Identify, negotiate, and manage relationships with vendors and service providers to ensure quality and cost-effectiveness.simplyhired.co.in
• Budget Management: Prepare and oversee budgets for each event, ensuring optimal allocation of resources and adherence to financial constraints.
• Cross-Functional Collaboration: Work closely with sales, product, and creative teams to ensure cohesive messaging and branding across all events.
• Performance Analysis: Monitor and evaluate the effectiveness of BTL activities, providing insights and recommendations for continuous improvement.simplyhired.co.in+2in.indeed.com+2in.trabajo.org+2
• Compliance and Risk Management: Ensure all events comply with legal, health, and safety regulations, and develop contingency plans to mitigate potential risks.bamboohr.com+2interviewguy.com+2simplyhired.co.in+2

Qualifications

• Education: Bachelor’s degree in Marketing, Event Management, Business Administration, or related field.
• Experience: Minimum of 3-5 years in BTL marketing, with a focus on corporate events and RWA activations.shine.com
• Skills:
• Strong project management and organizational abilities.
• Excellent communication and negotiation skills.
• Proficiency in Microsoft Office Suite and event management software.
• Creative thinking with attention to detail.
• Ability to work under pressure and meet tight deadlines.simplyhired.co.in+1in.indeed.com+1visionevents.biz+1in.indeed.com+1careers.ey.com+2in.indeed.com+2iimjobs.com+2

Preferred Attributes

• Experience in the service industry, such as banking, insurance, or telecommunications.in.indeed.com
• Familiarity with local markets and cultural nuances, especially within residential communities.interviewguy.com+3careers.ey.com+3in.indeed.com+3
• Willingness to travel and work flexible hours, including weekends and holidays, as per event requirements.in.indeed.com

Compensation

Competitive salary commensurate with experience, along with performance-based incentives.

Career Path

This role offers opportunities for advancement into senior marketing positions, with potential specialization in strategic brand management or regional marketing leadership.

This job description is designed to attract candidates who are dynamic, creative, and have a proven track record in executing successful BTL marketing campaigns, particularly within corporate and residential settings.

Sources

Job Types: Full-time, Permanent

Pay: ₹700,000.00 - ₹900,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person