BTL Manager

Position

Location

About Us:

Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centers powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.

Position Overview:

We are seeking a strategic and execution-focused Marketing Manager – BTL & Offline Marketing to lead on-ground brand-building initiatives across India. This role includes planning and executing health camps, society activations, and brand partnerships to drive visibility and engagement at the grassroots level

Key Responsibilities:

Drive BTL marketing and offline brand-building activities

on-ground activations across societies, corporate hubs, and community health zones

manage long-term partnerships with aligned brands

oversee end-to-end execution of health camps

Manage vendors, field staff, and execution partners

• Coordinate with internal leadership and regional marketing teams.

Monitor campaign budgets

Travel occasionally to other cities

Qualifications:

• 5–8 years of experience in BTL marketing, field activations, or brand promotions.

executing community campaigns or health-related events

• Strong skills in vendor management, team leadership, and on-ground execution.

• Excellent communication skills and good negotiation abilities.

• Strong coordination and problem-solving skills.

• Prior experience in healthcare, diagnostics, wellness, or FMCG is preferred.

• Comfortable with occasional travel outside base city.

Interested candidates can share there profiles at : tanisha.khari@gmail.com or at 9289909322