Brand Manager

Company Description

Looks Salon, established in 1989 in Karol Bagh, New Delhi, has revolutionized the salon industry in northern India by transforming traditional barber shops into luxurious beauty and hair destinations. With over 200 branches across India and expansions into Dubai, Looks Salon provides premier hairdressing and beauty services while maintaining global industry standards. The company is committed to innovation, consistently updating its professionals with modern techniques and trends. Looks Academy, founded in 2014, has successfully trained and placed more than 1,000 aspiring professionals, exemplifying the brand's dedication to employee development and service excellence.

About the Role

Brand Manager

Key Responsibilities

Brand Strategy & Positioning

• Develop and strengthen the brand identity, voice, and communication across all touchpoints.
• Build annual and quarterly brand plans that align with business goals.
• Identify new opportunities, trends, and consumer insights to drive brand growth.

Campaign Management

• Lead 360° marketing campaigns—digital, offline, in-salon, influencer, PR, and events.
• Work closely with internal creative teams and external agencies to deliver high-quality, on-brand campaigns.
• Monitor and optimize campaign performance using data and analytics.

Content & Communication

• Build brand narratives, storytelling frameworks, and content calendars.
• Ensure all creatives, posts, videos, and communication maintain brand consistency.
• Oversee social media strategy, engagement, and community building.

Cross-Functional Leadership

• Collaborate with operations, product, retail, salon teams, and leadership to ensure brand alignment.
• Work closely with CRM teams to improve customer lifecycle metrics and retention.
• Support franchise and partner marketing requirements where needed.

Performance & Analytics

• Track brand KPIs: awareness, engagement, sentiment, footfalls, conversion and campaign ROI.
• Conduct competitor benchmarking and report actionable insights.
• Prepare monthly brand performance reports for leadership.

Events, Collaborations & PR

• Identify and execute high-impact collaborations that elevate brand perception.
• Plan and manage events, shoots, and influencer activations.
• Maintain relationships with media, PR teams, influencers, and brand partners.

Requirements

• 5–10 years of experience in brand management, preferably in beauty, lifestyle, fashion, or consumer brands.
• Strong understanding of digital marketing, social media trends, and consumer behaviour.
• Ability to think creatively while being data-driven.
• Excellent communication, storytelling, and project management skills.
• Experience working with agencies, designers, production teams, and influencers.
• Ability to manage multiple projects with speed and precision.

What We Offer

• Opportunity to build and scale a premium national brand with strong legacy.
• A fast-paced, creative, and collaborative environment.
• Opportunity to work across salons, retail, products, and new business verticals.
• Competitive compensation with growth opportunities.