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Brand Manager

0 years

18 - 20 Lacs

gurgaon

Posted:7 hours ago| Platform: GlassDoor logo

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Skills Required

positioning consistency marketing research analyze reports management drive branding video vision strategies communication

Work Mode

On-site

Job Type

Part Time

Job Description

About Us:
What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to
consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed
to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible. We’re
looking for a dynamic Brand Manager to shape our brand story, strengthen market positioning, and drive
meaningful customer engagement.
Roles & Responsibilities:
  • Build, strengthen, and maintain the brand identity while ensuring consistency across all marketing channels
and campaigns.
  • Conduct market research to stay updated on customer trends and competitive activity, and use insights to
guide brand strategy.
  • Develop and execute brand and marketing campaigns to improve awareness, perception, and customer
engagement.
  • Analyze campaign performance, prepare reports, and share insights with management to drive strategic
decisions.
  • Plan and execute branding activities such as product launches, events, exhibitions, and photo/video shoots.
  • Shape and communicate the brand’s mission, vision, and positioning, ensuring alignment across the
organization.
  • Develop innovative growth strategies and ensure all teams follow the brand direction and guidelines.
Requirements:
  • Degree in Marketing or a related field, with strong knowledge of branding, advertising, consumer behavior,
and marketing analytics.
  • Proven experience as a Brand Manager with a track record of developing effective brand and marketing
strategies.
  • Strong analytical and creative thinking skills, with the ability to translate insights into actionable plans.
  • Excellent communication skills in English and Hindi (both written and verbal).
  • Experience in identifying target audiences and executing successful brand campaigns based on market
trends.
Why Join Us?
  • Be part of India’s fastest-growing D2C brand in wellness
  • Work in a dynamic, fast-paced environment with a young, passionate team
  • Ownership & growth opportunities
  • Competitive salary + perks in a high-impact role
  • Shape the future of innovative health & wellness products

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