Brand Manager

CTC:

Desired Candidate Profile

·       10-18 years of experience in FMCG industry with expertise in brand management.

·       MBA/PGDM degree from a reputed institution.

·       Strong interpersonal, leadership and communication skills

·       Possess an in-depth knowledge and understanding of marketing.

·       All media communication.

·       Exposure and understanding of new concepts of Marketing

·       Strong understanding of B2C/B2B markets, consumer behavior and competitive landscape.

Tentative Roles and Responsibilities

·

·       Development of all marketing plans and ensuring the implementation of effective marketing strategies.

·       Brand development and improving brand recall for all products across all geographies.

·       Collaborate with cross-functional teams to launch new products, services and campaigns that meet customer needs and expectations.

·       Conduct market research, analyze data, and provide insights to inform marketing decisions.

·       Manage budgets for multiple brands across various channels (ATL/BTL) to achieve desired results.

·       Ensure effective communication of brand positioning, messaging and key performance indicators (KPIs).