Brand Manager

About the job

This role requires a hands-on brand manager who is comfortable operating across strategy and execution in a fast-growing organization.

Key Responsibilities

Strategic Brand & Business Ownership

• Own brand/category strategy with full P&L accountability, ensuring alignment with overall business objectives
• Define and evolve brand positioning, messaging, and value propositions for target consumer segments
• Conduct market analysis, consumer insights research, and competitive intelligence to inform strategic decisions
• Drive brand architecture and portfolio optimization initiatives across product lines

Content & Media Management

• Plan and execute integrated marketing campaigns across digital channels
• Develop creative briefs and work with agencies to create compelling brand content
• Manage influencer partnerships and expert-led collaborations aligned with brand credibility and consumer trust
• Oversee brand communications across social media, PR, and advertising platforms
• Supervise the creation of website content, and other communication materials.
• Collaborate with media agencies & internal teams to optimize spend and performance to deliver on key metrics

Product Development & Innovation



• Lead new product development from concept to launch, driving the new product contribution across channels.
• Stay informed about industry trends and emerging technologies
• Collaborate with Product/R&D teams to conceptualize and develop innovative product ideas based on market trends and consumer needs, and ensure timely & successful product launches
• Partner with external vendors and manufacturing partners on formulation, packaging, and development timelines to ensure brand standards
• Manage product lifecycle including packaging, pricing, and positioning strategies
• Work closely with supply chain and operations teams for seamless product delivery
• Evaluate and enhance existing product offerings to keep up with the evolving consumer needs and competition offerings

Core Competencies & Capabilities

• Proven track record of leading brand strategy and marketing initiatives in a fast-paced environment.
• Strong analytical mindset with expertise in market research, consumer insights, and brand performance tracking.
• Hands-on experience with digital marketing, influencer partnerships, PR, and SEO.
• Excellent project management skills to handle multiple initiatives simultaneously.
• Deep understanding of Indian consumer behaviour, especially Gen Z and millennial demographics
• Proficiency in digital marketing, social media, and e-commerce strategies

Analytics & Performance Management

• Track brand performance metrics including brand health indicators, offtake, and channel performance
• Use performance insights to optimize brand strategy, campaigns, and product plans
• Support ROI-driven decision making by aligning brand initiatives with approved budgets
• Contribute to performance reviews and strategic discussions with senior leadership

Technical Skills

• Advanced proficiency in Excel, PowerPoint, and analytical tools
• Experience with market research tools and consumer insights platforms
• Knowledge of digital analytics tools (Google Analytics, social media analytics)
• Understanding of traditional media metrics (GRP, reach, frequency etc) and digital metrics (CPM, CPC, CTR etc)
• Familiarity with e-commerce platforms, performance marketing metrics and AI platforms

Personal Attributes

• Strong communication and presentation skills
• Creative mindset with attention to detail
• Ability to work in fast-paced, dynamic environment
• First principle thinking and strong problem-solving, decision-making, and stakeholder management capabilities.
• Leadership qualities with ability to influence without authority
• Passion for beauty industry and understanding of beauty trends

Qualifications And Experience

• 4-6 years of overall experience
• MBA in Marketing would be preferrable
• Experience in FMCG, beauty, personal care, or lifestyle brands will be an added advantage