Brand Manager

About Balancehero

True Balance

Founded by Charlie Lee in Korea in 2014, Balancehero began operations in India in 2016 as a balance check application. Since then, it has evolved into a comprehensive financial services provider, building a platform for the next billion, offering loans, utility services, pay-later options, and commerce services.

True Credits Private Limited

About True Balance

True Balance, owned and operated by the BalanceHero Group, is an RBI-authorized Prepaid Payment Instrument (PPI) issuing entity. Through its subsidiary True Credits Private Limited (RBI-licensed NBFC) and other RBI-approved partners, it offers a range of financial services, including instant loans, utility bill payments, and mobile recharges.

US$84 million in equity funding

Website: www.truebalance.io

About True Credits

Established in 2019, True Credits is an RBI-licensed NBFC providing innovative, fast, and hassle-free financing solutions for personal and business needs. With a focus on unbanked users, True Credits addresses the growing demand for instant credit services in India.

Years of experience- 5-7 Yrs

creative ideation, content, influencer marketing, and campaign execution

The role requires a balance of creativity, speed, and judgment, with comfort in ambiguity and evolving brand narratives in a fast-paced environment.

Roles and responsibilities:

Lead creative ideation for brand, social media marketing and performance-led initiatives across platforms

Translate business objectives into compelling creative ideas and narratives

Own the brand’s content direction across platforms (formats, tone, storytelling)

Drive influencer marketing concepts, collaborations, and executions

Collaborate closely with design, video, and performance teams to bring ideas to life

Contribute copywriting where required (campaigns, social, retention)

Use AI tools to accelerate creative output while maintaining originality and clarity