Brand Manager

1. Brand Strategy & Planning

• Develop annual and long-term brand plans aligned with company objectives.
• Define brand positioning, value proposition, and target consumer segments.
• Monitor brand health metrics (awareness, trial, repeat, loyalty).

2. Product & Packaging Management

• Coordinate with R&D, Quality, and Procurement for:
• New tea blends, variants, flavors, and grades.
• Packaging formats (pouches, cartons, jars, mono cartons, laminated packs).
• Ensure compliance of packaging with FSSAI, Legal Metrology, and labeling norms.
• Drive packaging innovation to improve shelf appeal and cost efficiency.

3. Market Research & Consumer Insights

• Conduct consumer research, taste tests, and competitor benchmarking.
• Analyze market trends, regional preferences, and pricing strategies.
• Use insights to improve product offerings and communication.

4. Communication & Promotions

• Develop ATL, BTL, and digital campaigns (TV, print, radio, social media).
• Manage brand creatives, taglines, and messaging consistency.
• Plan trade schemes, consumer promotions, and seasonal campaigns.

5. Sales & Trade Marketing Support

• Work closely with Sales teams to support:
• New launches and relaunches
• Distributor and retailer schemes
• Visibility initiatives (POSM, displays, shelf branding)
• Track secondary sales, market share, and regional performance.

6. Budget & P&L Management

• Prepare and manage brand marketing budgets.
• Monitor ROI on advertising, promotions, and trade spends.
• Support pricing decisions to maintain brand profitability.

7. Agency & Vendor Management

• Coordinate with advertising agencies, packaging designers, printers, and media agencies.
• Ensure timely execution of campaigns and packaging materials.

8. Compliance & Quality Coordination

• Ensure all brand communication and packaging comply with FSSAI, Legal Metrology, and internal quality standards.
• Coordinate with QA for pack approvals and artwork sign-offs.

Key Performance Indicators (KPIs)

• Brand sales growth and market share
• New product launch success
• Brand awareness and consumer engagement
• Marketing ROI
• On-time execution of campaigns and packaging

Required Qualifications

• MBA / PGDM in Marketing from a recognized institute
• Bachelor’s degree in any discipline

Experience

• 4–8 years of experience in FMCG brand management
• Preferably from Tea, Coffee, Food & Beverage, or Packaged Foods sector

Key Skills & Competencies

• Strong understanding of FMCG tea market dynamics
• Knowledge of packaging materials and labeling regulations
• Analytical and strategic thinking
• Excellent communication and presentation skills
• Cross-functional coordination
• Budgeting and P&L understanding

Job Type: Full-time

Pay: ₹60,000.00 - ₹100,000.00 per month

Benefits:

• Leave encashment

Work Location: In person