Associate Vice President (AVP) – Marketing

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Department:

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About Sova Health

Sova (www.sova.health) is India’s first full-stack microbiome health company. We are pioneers in gut health, offering probiotic supplements backed by state-of-the-art microbiome diagnostics and therapeutic programs. We are a well-funded startup with investors from Singapore, the US, and India. Working with us, you’ll contribute to changing lives for the better—every single day.

Why Join Sova?

Sova, in Hebrew, means the feeling of satiety—our promise to consumers. Join a mission-driven company with the vision of adding a billion healthy years to the world. Work in a collaborative, innovative environment that values integrity, ownership, and results. Make a tangible difference in people’s lives every day.

Role Overview

AVP – Marketing

This role requires a unique blend of strategic thinking, creative storytelling, and executional excellence. The right candidate will bring performance-driven growth expertise alongside brand-building capability in a fast-paced consumer healthtech environment.

Key Responsibilities

1. Marketing Strategy & Leadership

• Define, lead, and execute Sova Health’s integrated marketing strategy in alignment with business goals.
• Build and scale the marketing function across brand, digital, performance, and content.
• Mentor and manage a high-performing marketing team and external partners.
• Collaborate with leadership to shape long-term brand positioning and growth roadmap.

2. Brand & Communication

• Position Sova Health as a pioneer in microbiome health and personalized care.
• Build market credibility through PR, media, awards, partnerships, and customer advocacy.
• Craft compelling messaging, customer case studies, and thought leadership assets.
• Ensure consistency in brand voice, storytelling, and visual identity across all touchpoints.

3. Growth & Performance Marketing

• Own customer acquisition, retention, and engagement KPIs.
• Plan and optimize campaigns across SEO, SEM, paid media, social, influencer, and email.
• Leverage analytics to track ROI and continuously improve marketing efficiency.
• Design experiments to drive conversions, repeat usage, and referrals.

4. Content & Thought Leadership

• Lead content strategy for awareness, education, and engagement.
• Transform customer insights, research, and clinical expertise into blogs, videos, webinars, and whitepapers.
• Build community engagement through social media and offline health events.

5. Market Insights & Analytics

• Conduct market research, competitor benchmarking, and audience analysis to identify growth opportunities.
• Track, analyze, and report performance metrics to leadership.
• Use data-driven insights to refine strategy and execution.

6. Budget & P&L Ownership

• Own the marketing budget with clear accountability for spend vs. outcomes.
• Drive cost-efficient growth with measurable business impact.

Requirements

• 5–9 years of progressive marketing experience, including 4+ years in a senior leadership role.
• Proven track record in B2C, consumer healthtech/fitness, or high-growth consumer brands.
• Strong expertise in both performance marketing and brand building.
• Experience leading multi-functional marketing teams and external agencies.
• Exceptional storytelling, communication, and design sensibility.
• Ability to thrive in a fast-paced, entrepreneurial, zero-to-one environment.

What We Offer

• Opportunity to lead marketing for India’s first microbiome health company.
• High ownership and independence to shape brand, growth, and category creation.
• A data-driven, collaborative culture with resources aligned to results.
• Work alongside passionate, competent colleagues building something impactful.
• Competitive compensation, performance-based incentives, and ESOPs.
• The chance to define a category and build a globally recognized healthtech brand.

Please mail at Divjyot.kaur@sova.health