Alliance Marketing - AM- Delhi

Marketing, Brand & Communications

Title: Assistant Manager

Location: Gurgaon

Your potential, unleashed.

India’s impact on the global economy has increased at an exponential rate and Deloitte presents an opportunity to unleash and realise your potential amongst cutting edge leaders, and organisations shaping the future of the region, and indeed, the world beyond.

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Work you’ll do

Deloitte India is looking for an Assistant Manager to join our Alliances Marketing team. In this role, you will be responsible for creating and executing innovative marketing strategies to support our strategic alliances with key technology partners. The ideal candidate will be a self-starter with a strong understanding of technology marketing, excellent content creation skills, and the ability to manage multiple internal and external stakeholders. This is an exciting opportunity to contribute to the growth of Deloitte India through impactful marketing campaigns, thought leadership content, and partner engagement.

Role:

Responsibilities:

· Develop and execute marketing campaigns that promote Deloitte’s alliances with key technology partners, ensuring alignment with business objectives.

· Create compelling content for various platforms including Deloitte website, social media, email campaigns, case studies, blogs, whitepapers, and reports.

· Collaborate with internal teams (sales, business development, leadership) and external alliance teams to design and deliver co-branded marketing assets.

· Support content development for video interviews, media interviews, and storyboarding for video content.

· Drive joint marketing initiatives with strategic partners, including webinars, events, and other promotional activities.

· Help in creating marketing collaterals (e.g., brochures, infographics, presentations) to support campaigns and enhance brand visibility.

· Assist in managing the lead generation process, tracking the effectiveness of campaigns and initiatives, and optimizing for better results.

· Engage with internal stakeholders and alliance partners to ensure alignment and maximize the impact of joint marketing efforts.

· Monitor industry trends and competitors to identify new marketing opportunities within the technology space.

· Reporting and Dashboards: Create detailed reports and dashboards to track the performance of marketing initiatives, measure KPIs, and provide insights for optimization and future campaigns.

· Email Marketing Tools: Utilize tools like Marketo, Eloqua, or similar platforms to manage and optimize email marketing campaigns, ensuring successful execution and lead nurturing.

· Vendor and Operations Coordination: Collaborate with the operations team for invoicing, purchase orders, and tracking marketing budgets. Manage external vendors and agencies for campaign execution and creative assets.

· End to end management of events and post-event analysis

· Support the larger marketing team on need basis

Qualifications:

· Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.

· 4-6 years of experience in marketing or sales excellence, with a focus on technology marketing or working with strategic alliances.

· Strong content creation skills with experience writing for multiple platforms including social media, email, case studies, blogs, and whitepapers.

· Strong understanding of alliance marketing and sales funnel

· Ability to design and create marketing collateral; proficiency in tools like Canva, Adobe Suite, or similar design platforms is a plus.

· Familiarity with technology platforms and understanding of tech industry trends.

· Experience with lead generation, campaign management, and performance tracking.

· Proven ability to manage external vendors and agencies to deliver high-quality marketing campaigns.

· Strong communication and interpersonal skills, with the ability to work in a cross-functional environment.

· Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.

Qualities:

Self-Starter:

Creative Thinker:

Strong Communicator:

Team Player:

Adaptable:

Detail-Oriented:

Tech-Savvy:

Results-Oriented:

Analytical Mindset:

Vendor Management Skills:

Sales Driver:

Your role as a Assistant Manager

We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.

In addition to living our purpose, Assistant Manager across our organization must strive to be:

• Inspiring - Leading with integrity to build inclusion and motivation.
• Committed to creating purpose - Creating a sense of vision and purpose.
• Agile - Achieving high-quality results through collaboration and Team unity.
• Skilled at building diverse capability - Developing diverse capabilities for the future.
• Persuasive / Influencing - Persuading and influencing stakeholders.
• Collaborating - Partnering to build new solutions.
• Delivering value - Showing commercial acumen
• Committed to expanding business - Leveraging new business opportunities.
• Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization.
• Effective communication – Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities.
• Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for

the success of engagement(s)

• Managing change - Responding to changing environment with resilience
• Managing Quality & Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
• Strategic Thinking & Problem Solving - Applying strategic mindset to solve business issues and complex problems.
• Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte.
• Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviors and attitudes to become more inclusive.