Affiliate Marketing Manager

Company Description

Incorporated in 2015, Solv Technologies (2Factor.in) is a rapidly growing DIPP-recognized startup, known for its SMS and Voice communication platform. Our clients utilize our services for phone verification (OTP Verification), brand promotions (marketing) platform, and other telecommunication-related use cases. All our solutions are developed in-house, adhering to enterprise quality standards to provide state-of-the-art mobile messaging solutions.

We are seeking an experienced Affiliate Marketing Manager specializing in SMS campaigns to lead and execute performance-driven marketing strategies for our clients across various verticals. The ideal candidate will have a proven track record in managing large-scale SMS campaigns, optimizing performance, and fostering strong relationships with clients and partners. This role requires a strategic thinker with hands-on experience in SMS marketing, affiliate marketing, and campaign management.

Key Responsibilities:

• Campaign Planning & Execution

  : Develop and manage SMS marketing campaigns for high-value clients across multiple channels, ensuring alignment with business objectives and performance targets.

• Advanced Analytics:

  Utilize advanced analytics tools to monitor, measure, and report on campaign performance. Provide actionable insights to optimize campaigns and maximize ROI.

• Ad Creative Optimization:

  Continuously test and refine SMS ad creatives, copy, and strategies to enhance engagement and conversion rates.

• Client Acquisition & Onboarding:

  Onboard new Cost per SMS (CPS) business clients, conducting pilot campaigns to demonstrate the effectiveness of SMS marketing channels.

• Contract Management:

  Negotiate and establish annual contracts with clients and agencies to ensure consistent business growth and secure budget commitments.

• Relationship Management:

  Address and resolve issues with clients, publishers, and vendors promptly. Build and maintain strong relationships to foster loyalty and enhance market share.

• Gross Margin Management:

  Focus on increasing gross margins year over year by optimizing campaign performance and operational efficiencies.

• Affiliate Marketing:

  Identify and engage with brands seeking to reach new audiences through personalized SMS communication via affiliate marketing services.

• Industry Engagement:

  Attend industry events such as Adtech and the Indian Affiliate Summit to gain market insights and stay updated on trends.

• Business Development:

  Drive business development efforts for both clients and publishers, expanding the company's reach and revenue streams.

• Financial Oversight:

  Monitor billing, payment collections, and payments to publishers to ensure financial accuracy and timely transactions.

Must-Have Skills and Experience:

• 5+ years of experience in SMS marketing, affiliate marketing, or digital marketing, with a focus on campaign execution.
• Proven expertise in managing large-scale SMS campaigns and optimizing them for maximum performance.
• Hands-on experience with affiliate marketing platforms, campaign management tools, and analytics software.
• Strong track record of building and nurturing client relationships, with a focus on driving business growth.
• In-depth understanding of the CPS (Cost per SMS) business model and affiliate marketing strategies.
• Ability to manage complex projects and multiple clients simultaneously.
• Excellent communication skills, both written and verbal, with the ability to negotiate and manage vendor relationships effectively.
• Analytical mindset with the ability to use data to drive decisions and improve campaign performance.
• Ability to work in a fast-paced environment and handle high-pressure situations.



Preferred Qualifications:

• Familiarity with industry events such as Adtech and the Indian Affiliate Summit.
• Experience in creating annual contracts and long-term business partnerships.
• Experience managing budgets, billing, and payment collections.