Affiliate Marketing Manager

Key Responsibilities:

Strategy & Program Management

• Design and implement affiliate marketing strategies aligned with business objectives.
  
• Manage day-to-day operations of the affiliate program to drive qualified traffic and revenue.
  
• Continuously identify and recruit new affiliate partners, including publishers, influencers, and bloggers.
  

Affiliate Recruitment & Relationship Building

• Source, evaluate, and onboard affiliate partners who align with the brands values.
  
• Cultivate and maintain strong relationships with existing affiliates to boost performance.
  
• Negotiate competitive commission structures and performance incentives.
  

Performance Tracking & Reporting

• Monitor affiliate performance metrics (traffic, conversions, revenue) using analytics and affiliate platforms.
  
• Generate and present detailed performance reports with actionable insights to stakeholders.
  
• Identify emerging trends and opportunities to enhance program results.
  

Marketing & Content Support

• Coordinate with affiliates to provide up-to-date creative assets and campaign materials (banners, landing pages, product descriptions).
  
• Guide affiliates on content strategies to maintain brand consistency.
  
• Keep affiliates informed about new product launches, promotions, and marketing initiatives.
  

Program Optimization & Growth

• Ensure affiliate activities comply with company policies and industry regulations.
  
• Analyze program data to pinpoint areas for improvement and recommend growth strategies.
  
• Drive initiatives to increase affiliate engagement and enhance ROI.
  

Market Research & Competitive Analysis

• Stay informed on affiliate marketing trends and evolving best practices.
  
• Conduct competitor analysis to identify potential opportunities or challenges.
  

Required Skills & Qualifications:

• Minimum 4 years’ experience in affiliate marketing or digital marketing.
  
• Proficiency with affiliate platforms (e.g., ShareASale, Commission Junction, Rakuten, Impact) and analytics tools like Google Analytics.
  
• Strong interpersonal and communication skills to build productive affiliate and internal partnerships.
  
• Analytical mindset with the ability to interpret data and drive strategy.
  
• Excellent organizational and project management skills to handle multiple campaigns.
  
• Tech-savvy, with a basic understanding of HTML, SEO, and web analytics.
  

Preferred Qualifications:

• Experience working with influencer marketing campaigns.
  
• Familiarity with performance-based models (CPS, CPA, CPL).
  
• Knowledge of affiliate compliance and fraud prevention.