Zonal Sales Manager

Role Overview

Shree Hari

Key Responsibilities:

Sales Strategy & Revenue Growth

• Develop and implement the B2B sales strategy aligned with overall business goals.

• Achieve monthly, quarterly, and annual sales targets through effective planning and execution.

• Drive market penetration by expanding into new geographies, retail channels, and trade segments.

Channel Development & Expansion

• Identify, onboard, and manage wholesalers, and retail partners across key markets.

• Negotiate trade terms, margins to ensure profitable partnerships.

• Develop and execute incentive schemes to motivate channel partners and boost sales.

Key Account Management

• Build strong relationships with top retailers, large format stores..

• Ensure timely order fulfilment, post-sales support for key accounts.

Sales Team Leadership

• Build and lead a high-performing B2B sales team including Area Sales Managers, and Sales Officers.

• Define sales territories, set KPIs, and monitor team performance regularly.

• Provide training, coaching, and mentorship to improve sales capabilities and market knowledge.

1. 5. Market Intelligence & Business Insights

• Track industry trends, competitor activities, and pricing strategies to stay competitive.

• Leverage data and analytics to optimize product assortment, pricing, and promotions.

• Share actionable insights with marketing and product teams to improve design and campaigns.

Collaboration & Cross-Functional Alignment

• Work closely with Marketing to plan trade marketing activities and BTL promotions for partners.

• Coordinate with Supply Chain & Operations to ensure on-time delivery and inventory availability.

Key Skills & Competencies

• Strong B2B sales leadership experience in fashion, lifestyle, jewellery, or FMCG, Beauty and cosmetics.

• Ability to build and scale distribution networks across diverse markets.

• Proficiency in sales forecasting, budgeting, and P&L ownership.

• Strategic mindset with strong execution capability and result orientation.

• Excellent team management, communication, and interpersonal skills.

Education & Experience

• MBA / PGDM in Sales, Marketing, or Relevant field .

• 12–20 years of progressive sales experience, with at least 5 years in B2B leadership roles in fashion, jewellery, accessories, or FMCG industries.

• Proven track record of scaling distribution networks and achieving aggressive revenue targets.