Brand Manager

Role Overview

Shree Hari

Key Responsibilities

Brand Strategy & Positioning

• Define and maintain the brand vision, personality, and market positioning across all touchpoints (retail, e-commerce, B2B).
• Conduct market research, trend analysis, and competitive benchmarking to identify new opportunities and ensure brand relevance.
• Develop annual brand plans covering product launches, campaigns, content, partnerships, and budgets.

Marketing Campaigns & Communication

• Create and execute ATL & BTL marketing campaigns (print, outdoor, radio, digital, social, influencer).
• Oversee creative development – photoshoots, lookbooks, videos, packaging, store branding materials.
• Manage social media strategy, influencer collaborations, and storytelling to enhance digital presence.
• Drive seasonal/occasion-based marketing (festive, weddings, gifting moments).

4. Retail & E-Commerce Experience

• Partner with retail operations to ensure consistent in-store branding, VM, and customer experience.
• Manage e-commerce brand presentation (website banners, PDP content, digital assets, campaigns).
• Monitor consumer feedback & reviews to improve online and offline experience.

Events, PR & Influencer Marketing

• Plan and execute brand activations, jewellery shows, launch events, celebrity/influencer tie-ups.
• Build relationships with media, fashion stylists, bloggers, and jewellery influencers.
• Manage PR agencies & press releases for product launches and brand milestones.

6. Performance Tracking & Analytics

• Track and report campaign ROI, brand awareness, social engagement, share of voice, and footfall impact.
• Monitor sales performance of key collections and support demand creation strategies.

7. Key Skills & Competencies

• Strong brand strategy & storytelling skills with an eye for fashion, jewellery, and aesthetics.
• Proficiency in digital marketing, social media, and influencer campaigns.
• Experience managing creative agencies, production houses, and PR partners.
• Excellent communication, leadership, and stakeholder management skills.

Education & Experience

• MBA / PGDM in Marketing, Branding, or Fashion Management preferred.
  • 6–10+ years of experience in brand management / marketing, preferably in fashion, lifestyle, jewellery, or luxury retail.