Zonal Sales Manager

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About the Organization

A leading Indian ethnic wear brand with a strong national presence across multiple retail formats. The company is known for its premium product offerings, customer-centric retailing, and a culture of innovation and excellence.

Role Purpose

The Zonal Manager will lead retail operations for a designated geography, ensuring consistent store performance, best-in-class customer experience, and effective people management. This position requires deep operational knowledge, strong leadership, and the ability to deliver on business goals through cross-functional collaboration.

Key Responsibilities

Business Operations

• Drive zone-level sales targets and operational KPIs
• Oversee inventory management: stock flow, replenishment, shrinkage control
• Monitor stock and sales performance; implement corrective strategies for underperforming stores or products
• Support new store openings and ensure timely execution of expansion plans
• Coordinate store-level operations including VM compliance, SOP adherence, cash handling, and maintenance
• Negotiate rentals and manage commercial agreements with landlords

People Management

• Lead and mentor Area Managers and Store Managers
• Manage onboarding, training, and performance evaluations for the zone
• Promote employee engagement, welfare, and retention
• Establish and monitor team goals, and manage grievance redressal
• Build internal talent pipeline for succession planning

Financial & Commercial Oversight

• Ensure adherence to zone-level AOP
• Approve store-level petty cash expenses
• Drive cost efficiency and profitability at the zone level

Key Performance Indicators

• Sales Achievement vs Targets
• Inventory Control & Shrinkage
• Mystery Shopping Scores (≥ 85%)
• VM Audit Compliance (≥ 95%)
• SPF/MPF as per AOP
• Employee Retention %

Core Competencies

Behavioral

• Effective communication and team leadership
• Customer-centric approach
• Strategic thinking and planning
• High initiative and problem-solving mindset

Technical

• Proficient in MS Excel & PowerPoint
• Strong analytical & decision-making capabilities
• Retail operations know-how and performance analytics
• Inventory management expertise

Preferred Background

• Experience in lifestyle or fashion retail. Experience in Ethnic will be big plus.
• Hands-on exposure to store network expansion
• Marketing or operations blend is desirable
• Familiarity with working in a promoter-driven or high-growth retail setup

Stakeholder Interactions

• Coordinate with mall management and landlords for operational needs
• Work closely with internal functions like merchandising, marketing, HR, and finance
• Manage relationships with franchise/channel partners