Job
Description
Job Title: Zonal Head – Sales Department: Sales Industry: HORECA Location: Puzhal,Chennai Core Duties: Lead and manage overall sales operations across the assigned zone/region for the HORECA vertical. Develop and implement zonal sales strategies aligned with overall company goals. Directly manage and support Regional Sales Managers (RSMs), Area Sales Managers (ASMs), and field sales executives. Drive business expansion in HORECA markets including hotel chains, restaurants, QSRs, caterers, and institutional clients. Identify growth opportunities and potential partners within the region. Collaborate with Marketing, Product, and Supply Chain teams to ensure seamless execution of sales initiatives. Establish sales targets by forecasting and developing annual sales quotas; projecting expected sales volume and profit. Conduct regular reviews of regional performance metrics, sales funnels, and pipeline progress. Monitor competitor activity, pricing trends, market feedback, and industry developments to guide strategic decisions. Key Responsibilities: Achieve and exceed monthly, quarterly, and annual sales targets . Strengthen and expand the dealer/distributor and channel partner network , with a focus on HORECA sales formats. Ensure customer retention and satisfaction through timely service and account management. Guide field teams on product placement, category management , and upselling/cross-selling in the HORECA segment. Drive regional promotional activities , HORECA expos/events, sampling programs, and chef engagement campaigns. Monitor regional credit control and receivables . Collaborate on product feedback, innovation inputs, and customized solutions for B2B clients. Represent the zone during leadership reviews and strategic planning discussions. Team Management: Coach, mentor, and motivate the sales team to achieve set KPIs. Facilitate continuous training and development of sales staff. Set performance benchmarks and lead regular performance reviews. Key Skills & Requirements: Proven experience (minimum 8–10 years) in FMCG/HORECA sales, with at least 5 years in a regional or zonal leadership role. Strong business acumen and a deep understanding of the HORECA channel dynamics. Excellent negotiation, communication, and team management skills. Proficient in sales forecasting, CRM tools, and data analysis . Language Requirement: Fluency in English and Hindi is mandatory; knowledge of regional languages will be an advantage. Willingness to travel extensively within the zone. Job Type: Full-time Pay: ₹35,000.00 - ₹55,000.00 per month Benefits: Cell phone reimbursement Health insurance Provident Fund Schedule: Day shift Work Location: In person
