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Babcock Power APAC Pvt. Ltd.
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Website and SEO Digital Marketing Specialist

Website and SEO Digital Marketing Specialist

Babcock Power APAC Pvt. Ltd.

3 years

3 - 5 Lacs

chennai

Posted:5 days ago| Platform: GlassDoor logo

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Skills Required

seo marketing power engineering support wordpress strategy analytics design engagement consistency collaborative data effectiveness management content plugins architecture writing graphics security compliance accessibility wcag strategies research analysis audits ux ui usability leadership messaging visual reporting analyze development cms html css javascript php communication manufacturing crm automation

Work Mode

On-site

Job Type

Part Time

Job Description

Company Overview

Babcock Power is a leading global provider of highly efficient, environmentally responsible power generation and industrial equipment solutions. With decades of experience, we deliver innovative technologies, engineering expertise, and comprehensive services to clients across the power generation, renewable energy, and industrial markets. We are seeking a talented and versatile marketing professional to support and elevate our global digital presence.

Position Summary

The Website, SEO & Digital Marketing Communications Specialist is responsible for managing Babcock Power’s WordPress-based websites and digital presence, combining technical website expertise with SEO strategy, digital marketing communications, analytics, and design execution. This role owns both front-end and back-end website performance while supporting social media engagement, campaign execution, and brand consistency across digital and print channels.

The ideal candidate is highly organized, collaborative, and data-driven, with strong WordPress experience, SEO knowledge, and creative design capabilities. They are comfortable managing multiple projects simultaneously and continuously improving user experience and marketing effectiveness through analytics and optimization.

Essential Responsibilities:

WordPress Website Management & Development

Maintain and update content across all Babcock Power company domains
Own day-to-day management of WordPress websites, including page creation, content updates, and structural optimization
Manage WordPress themes, plugins, page builders, custom post types, and integrations
Maintain site architecture, internal linking, URL structures, redirects, and taxonomy
Create and publish conference, seminar, news, and event postings, including writing descriptions and SEO metadata, designing thumbnails/cover graphics, and refreshing homepage promotional sections
Create and manage contact forms, CTAs, seminar pre-registration forms, and other interactive site elements
Troubleshoot broken functionality, linking issues, crawl errors, indexation problems, and performance gaps
Support website migrations, redesigns, redirects, clean-up, and post-launch validation
Partner with IT to ensure WordPress core, plugins, integrations, hosting, and security are properly maintained
Ensure compliance with accessibility (WCAG) and data privacy standards
Manage Google Business Profile listings and coordinate updates for new sites or acquisitions
Update featured job postings across relevant platforms

SEO Strategy & Optimization

Develop and execute SEO strategies for WordPress sites, including technical, on-page, and content optimization
Conduct keyword research, competitor analysis, and search intent mapping
Optimize metadata, headings, internal linking, schema markup, alt text, page speed, and Core Web Vitals
Perform ongoing SEO and technical audits and implement corrective actions
Monitor and improve organic search rankings across major search engines

Digital Marketing & Social Media Support

Support engagement and relationship-building with current and prospective customers through corporate social media channels
Populate and maintain online platform company pages and industry listings
Create and manage trackable links (UTMs) for email campaigns, social posts, and digital initiatives
Contribute to digital content strategy to ensure brand consistency and audience relevance across channels

Digital & Print Design, UX & CRO

Design and build visually compelling, responsive WordPress pages aligned with brand and UX best practices
Create and edit digital assets including graphics, banners, thumbnails, landing pages, and campaign visuals
Design and update marketing literature, brochures, datasheets, and presentations using Adobe InDesign
Apply UX/UI principles to improve usability, accessibility, engagement, and conversion paths
Collaborate with marketing leadership to translate messaging into effective layouts and visual hierarchy

Analytics, Reporting & Performance Optimization

Track and analyze website, SEO, and digital performance using Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Moz, or similar tools
Review user behavior, traffic patterns, funnels, engagement, and conversion metrics
Identify opportunities for UX, UI, SEO, and content improvements
Produce clear, actionable performance and SEO reports
Apply insights to refine strategies and continuously improve digital effectiveness

Job Requirements / Skills, Knowledge and Abilities:

Bachelor’s degree in Web Design/Development, Digital Marketing, Graphic Design, Communications, or related field (or equivalent experience)
3–5+ years of experience managing WordPress websites (front-end and back-end) in a marketing-driven environment
Strong proficiency in WordPress CMS, including themes, plugins, page builders, and site optimization
Solid understanding of SEO best practices, technical SEO, and website accessibility standards
Proficiency in HTML and CSS; familiarity with JavaScript and PHP preferred
Proficiency in Adobe Creative Suite, including required experience with Adobe InDesign
Experience with Google Analytics, Google Search Console, Google Tag Manager, and Google Business tools
Strong written and verbal communication skills
Excellent organizational skills with the ability to manage multiple projects simultaneously
Analytical mindset with demonstrated ability to make data-driven decisions

Preferred Qualifications

Experience in B2B, industrial, energy, engineering, or manufacturing marketing
Experience supporting WordPress website migrations, redesigns, or SEO recovery initiatives
Familiarity with CRM systems, marketing automation tools, or email marketing platforms
Understanding of UX/UI principles, CRO methodologies, and modern web design trends

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Website and SEO Digital Marketing Specialist