Web Development Manager (Web & Martech)

12 years

0 Lacs

Posted:13 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Summary

Lead Amura’s

Development and QA

teams to ship fast, stable, compliant web experiences across Shopify storefronts, WordPress/Laravel/Drupal sites, landing pages, and microsites. You’ll drive predictable delivery,

reduce client friction after launch

, ensure

marketing data readiness (GA4, pixels, CRM)

, and scale

automation and agentic AI

to improve quality and speed. You’ll champion Figma-to-build accuracy, SEO/WCAG/W3C hygiene, and performance-aware design, while rolling out

Vibe coding tools

,

agentic AI assistants

, and

workflow automations

across squads.

What You’ll Own (outcomes)

Predictable delivery:

Tighten plan vs actual; keep milestones on time; publish a weekly risk/decision log.

Low-friction launches:

Lift “first-time-right” rate; reduce client-reported issues; raise UAT satisfaction.

Marketing readiness:

Code-level

GA4/GTM event hooks

and pixels with evidence packs (GTM Preview, network traces).

Data integrity & CRM:

Reliable integrations with

Kylas, Zoho, Sell.do

; parity between site/app data and CRM; zero attribution breaks.

Release rhythm & hosting efficiency:

Twice-monthly releases; sensible

DigitalOcean/AWS EC2

sizing; effective

CDN

and cache rules.

Reusable building blocks:

Grow FE/BE libraries; cut repeat work and recurring defects.

Automation & AI at scale:

Deploy

agentic AI

and

workflow automations

to reduce manual checks, triage, and ops—measured time saved and quality uplift.

People & handoffs:

Strong checklists and clean handovers across

UI/UX → Dev → QA → PPC/Analytics

; continuous upskilling.

Day-to-day Responsibilities

Own delivery across multiple properties (Shopify 2.0, WordPress, Laravel, Drupal, landing pages, microsites).Review solution notes for major releases (flows, data sources, acceptance criteria, edge cases); keep builds aligned to design and marketing needs.Ensure accurate code-level

dataLayer pushes / JavaScript events

and API payloads for GA4/Ads (values, currency, IDs, item arrays).Oversee CRM integrations (field mapping, retries/queues, logs/monitoring); partner with Analytics to validate parity.Establish

CDN

policies, image formats (AVIF/WebP), and asset versioning; keep pages lightweight without sacrificing creativity.Implement and supervise

agentic AI

usage across Dev/QA (e.g., automated test suggestions, log triage, spec-to-checklist generation, onboarding copilots).Roll out

Vibe coding tools

and AI pair-programming (e.g., ChatGPT, secure code assistants) for minor sections, boilerplate, and refactors—set guardrails and code review expectations.Stand up

workflow automations

(e.g.,

n8n

, and where suitable Zapier/Make) for lead routing, alerts, QA smoke triggers, nightly clean-ups, and deployment notifications.Maintain a practical deployment and monitoring routine (twice-monthly cadence, backups, alerts, health checks) on

DigitalOcean droplets / AWS EC2

.Run a weekly

Dev/QA health board

(opened/closed, aging, blockers, parity gaps) and drive escalations to closure.Coach Tech Leads, Senior Engineers, and QA Leads; ensure clear code reviews, evidence-based sign-offs, and measurable skill growth.

Team & reporting

Direct reports:

Tech Leads, Front-end & Back-end Engineers (senior to trainee), QA Leads/Analysts.

Partners:

UI/UX Lead & Designers (Figma), PPC (GTM owners), Analytics (GA4/Looker Studio), Account/Project Owners.

Tech & tools you’ll work with

Front-end:

Modern JS, Shopify 2.0 (JSON), GSAP/SVG/CSS for motion, design system components.

Back-end:

PHP (

WordPress, Laravel, Drupal

), REST APIs for analytics &

Google Looker Studio

.

Martech & data:

GA4

,

GTM

(PPC manages container), code-level tracking hooks, pixels;

Kylas, Zoho, Sell.do

.

Automation & AI:

Vibe coding tools

,

Agentic AI

assistants (spec → tests, log triage, code suggestions, release notes),

n8n

(plus Zapier/Make where appropriate).

Hosting & delivery:

DigitalOcean

,

AWS

,

CDN

(cache rules, image formats),

GitLab

for versioning and peer feedback.

What We’re Looking For (qualifications)

7–12 years in web development, with 3+ years leading cross-functional

Development + QA

teams in a

Martech/digital

environment.Proven delivery of

Shopify storefronts

, performance-first landing pages, and multi-property websites (WordPress/Laravel/Drupal).Hands-on experience with

CRM integrations

: Zoho (incl. APIs/webhooks),

Salesforce

(REST/Bulk, objects/fields, auth), plus exposure to

Kylas

and

Sell.do

; comfort with field mapping, retries/queues, and data parity validation.Strong grounding in

GA4/GTM

(Dev owns code-level hooks), marketing pixels, and evidence-based tracking readiness.Solid understanding of

technical SEO

,

WCAG 2.1

, and

W3C

standards; able to enforce these at design and build handoff.Practical server-side skills in

PHP

(WordPress, Laravel, Drupal) and API design for analytics/Looker Studio.Modern delivery tooling:

GitLab

for versioning and peer feedback; containerization with

Docker

; environment orchestration and scaling with

Kubernetes

(nice to have if not core on every project).Hosting and performance sensibilities on

DigitalOcean

and

AWS EC2

, plus

CDN

policies (cache rules, image formats, asset versioning).Experience introducing and governing

AI assistants

(e.g., Vibe coding tools, ChatGPT/agentic workflows) and

workflow automations

(n8n/Zapier/Make) with measurable impact.Clear, structured communication; turns client goals into buildable specs, measurable outcomes, and crisp handoffs with

UI/UX, PPC, and Analytics

.

Nice to have

Cost/performance tuning on DO/AWS;

CDN

cache and image policies; basic observability.Experience with privacy/consent UX patterns and their effect on tracking and performance.Familiarity with experimentation/A-B tooling, heatmaps/recordings, and CDP/tag governance.

How Success Will Be Measured (aligned To OKRs)

Delivery predictability:

plan vs actual variance, on-time milestones, weekly risk/decision log discipline.

Launch quality:

first-time-right rate, fewer client issues, higher UAT satisfaction.

Marketing data readiness:

GA4 parity %, duplicate-event prevention, evidence pack completeness.

CRM reliability:

daily sync success %, parity spot-checks, retries/queues effectiveness.

Release & hosting:

cadence met, cost per 1,000 visits reduced, CDN cache hit ratio and TTFB improvements.

Reuse & debt:

number and adoption of shared modules/components; recurring rework causes eliminated.

Automation & AI impact:

% manual effort reduced, cycle-time gains, defect/issue reductions attributed to AI/automation.

People:

training cadence, cross-skilling completion, review turnaround, partner team satisfaction.Share with someone awesomeView all job openings

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Amura Marketing Technologies

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Mumbai

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