Web Analyst

About Position:

We are seeking a skilled and data-driven Web Analyst to lead the end-to-end tracking and analytics setup for our web platform. This role is responsible for designing and implementing a comprehensive measurement framework, ensuring accurate data collection, and delivering actionable insights that drive business performance and user experience optimization.

• Role: Web Analyst

• Location: Bangalore

• Experience: 6 to 12 years

• Job Type: Full Time Employment

What You'll Do:

• Design and implement a robust tracking and measurement plan aligned with platform architecture and business goals.
• Configure and maintain tracking infrastructure using Google Tag Manager (GTM), Mixpanel, and OneTrust Consent Platform.
• Define and implement event tracking, user flow analysis, and conversion tracking.
• Build custom Mixpanel dashboards and reports to monitor site performance and key KPIs.
• Track critical user behaviors including navigation patterns, feature engagement, and drop-off points.
• Optimize tracking for multi-step conversion funnels.
• Implement A/B testing and user segmentation strategies to evaluate and enhance performance.
• Ensure tracking accuracy through testing and debugging of event implementations.
• Validate data integrity and troubleshoot inconsistencies.
• Build real-time reporting dashboards in Mixpanel.
• Stay current with privacy regulations and ensure compliance via cookie consent management using OneTrust.
• Partner with developers to ensure accurate implementation of tracking scripts.
• Work closely with the Web Lead (PM) to integrate analytics into the development roadmap.
• Collaborate with UX and marketing teams to provide insights into user behavior and engagement patterns.

Experties You'll Bring:

• Proven experience in web analytics and tracking implementation.
• Hands-on expertise with GTM, Mixpanel, and consent management platforms (e.g., OneTrust).
• Strong understanding of event-based analytics, conversion funnels, and A/B testing methodologies.
• Familiarity with privacy laws (e.g., GDPR, CCPA) and their impact on tracking and data collection.
• Excellent collaboration skills with both technical and non-technical teams.
• Experience building real-time dashboards and custom reports.
• Ability to translate business goals into measurable KPIs.
• Strong analytical mindset with attention to detail.
• Proactive approach to problem-solving and continuous improvement.

Benefits:

• Competitive salary and benefits package
• Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications
• Opportunity to work with cutting-edge technologies
• Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
• Annual health check-ups
• Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Values-Driven, People-Centric & Inclusive Work Environment:

Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

• We support hybrid work and flexible hours to fit diverse lifestyles.
• Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
• If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

Let’s unleash your full potential at Persistent - persistent.com/careers

“Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.”