Web Analyst

Lets talk about the team

The Marketing Analytics Team supports all global commercial teams within Marketing, which include Consumer and Provider Marketing, Digtal Marketing, Brand and eCommerce and collaborate closely with teams such as Sales, MarTech, Customer Insights, Finance, Product and IT.  The web/digital analytics pillar supports a wide range of website domains and digital applications.

Lets talk about the role

• Implement and Manage Tracking

  Set up, configure, and maintain tracking mechanisms using

  Google Tag Manager

  and

  Google Analytics

  to monitor website traffic, user behavior, and conversion metrics. 

• Data Collection and Analysis

  Gather data from various digital platforms, ensuring accuracy and reliability, and analyze it to extract actionable insights. 

• Reporting and Visualization

  Develop comprehensive reports and dashboards to communicate findings and recommendations to stakeholders, supporting data-driven decision-making. 

• Collaborate with Cross-Functional Teams

  Work closely with marketing, development, and product teams to align tracking with business objectives and optimize digital initiatives. 

• Stay Updated with Industry Trends

  Keep up with the latest web analytics tools, techniques, and best practices to continuously improve our analytics capabilities. 

Let’s talk about you

• Educational Background

  – Bachelor’s degree in a quantitative field such as statistics, data science, or marketing analytics. 

• Experience

  – 4-6 years of experience in web analytics, digital marketing, or a related field, with a strong focus on

  Google Tag Manager

  and

  Google Analytics

  . 

• Technical Proficiency

  – Skilled in

  Google Tag Manager

  and

  Google Analytics

  ; familiarity with

  Looker Studio, Tableau

  , or similar tools is a plus. 

• Analytical Skills

  – Strong analytical and problem-solving abilities, with a keen attention to detail. 

• Communication Skills

  – Ability to present complex data insights clearly to non-technical stakeholders through reports and presentations. 

• Knowledge of Digital Marketing

  – Understanding of

  SEO, digital advertising, and website optimization strategies

  .