Web Analyst

Responsibilities

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  Own the end-to-end tracking plan for web and app surfaces. Translate business questions into events, parameters, and KPIs.
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  Define clean, extensible data layer schemas and coordinate with developers to implement them across properties.
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  Configure and maintain GTM containers, both client-side and server-side. Set up tags, triggers, variables, custom templates, and consent settings.
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  Implement and QA GA4 across multiple properties, including event mapping, custom dimensions, audiences, conversions, and cross-domain tracking.
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  Manage BigQuery export from GA4. Validate data, write SQL to troubleshoot issues, and support downstream reporting.
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  Build and maintain Looker Studio dashboards for marketing, product, and leadership stakeholders.
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  Configure and analyze Microsoft Clarity. Turn heat-maps and session recordings into actionable insights.
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  Partner with marketing teams to run A/B tests in Adobe Target.

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  Create analytics decks and weekly reports that highlight trends, anomalies, and recommendations.

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  Establish QA checklists and alerting for releases.

Requirements

Must-have skills

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  Practical knowledge of GA4 and GTM, including data layer design and event modeling.
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  Experience with GTM server-side setup and maintenance. Familiarity with Cloud Run, App Engine is a plus.
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  Strong testing and debugging habits. Comfort with browser dev tools, network requests, and common analytics QA workflows.
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  Working knowledge of BigQuery and basic SQL for validation and analysis.
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  Ability to translate findings into clear business recommendations.

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  Comfortable coordinating with engineers and non-technical stakeholders.

Good to have

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  Experience with Adobe Target activities and reporting.
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  Familiarity with Meta, Google Ads, and other platforms’ Conversion APIs.
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  JavaScript fundamentals for writing custom HTML tags and parsers.

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  Experience with UTM governance and campaign taxonomy.

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  Exposure to server-side tagging architectures, caching, and security.