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Web Analyst

Web Analyst

Infogain

5 - 9 years

0 Lacs

noida uttar pradesh

Posted:1 week ago| Platform: Shine logo

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Skills Required

adobe analytics excel sql multivariate testing web analytics google analytics visualization big data hadoop hive analysis workspace ppt ab testing statistical hypothesis testing

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: You will be joining as a Web / AB Testing & Optimization Analyst for the Adobe.com and Customer Insights team, where you will utilize various tools in the Adobe Marketing Cloud and work in a state-of-the-art Big Data environment. Your main responsibility will be to support Adobes web, mobile, and in-product Testing Program, including calculating test results, reviewing test charters, and extracting insights from customer journeys to optimize business performance. Key Responsibilities: - Review test hypotheses, develop test plans, perform quality assurance on test cells, calculate final test results, and craft Test Summaries using behavioral and customer analytics. - Optimize website and marketing activities using experimental design and best-in-class analytics tools like Adobe Marketing Cloud. - Partner with Marketing to identify key visitor segments and draft user stories for the ideal customer experience. - Monitor online customer behavior changes and trends, respond to ad hoc analysis requests, and collaborate with team members to synthesize learnings for stakeholders. - Ensure scalable, repeatable solutions and educate stakeholders on basic analytics. Qualifications Required: - Proficiency in Adobe Analytics, Analysis Workspace, Excel, PowerPoint, and SQL. - Expertise in A/B and Multivariate testing, statistical hypothesis testing, and drawing business insights. - Experience with web analytics tools like Adobe Analytics or Google Analytics, Microsoft Excel, SQL, visualization, and Big Data tools. - Knowledge of test design and combining disparate data sources is a plus.,

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Web Analyst