Web Analyst

ob Title: Web Analyst

Job Location : Bengaluru

Job Type: Permanent - Full time (UK Shift  12:30pm - 9:30pm)

Job Responsibilities:

• Develop and implement web scraping scripts using Python (BeautifulSoup, Scrapy, and Selenium) to collect online pricing information from competitor websites and other relevant sources.
• Use the Spyder IDE for debugging, testing, and optimizing Python scripts for data extraction.
• Automate the data collection and reporting processes using Python/VBA to streamline workflows and improve efficiency.
• Collaborate with the Pricing team to establish structured frameworks for recording and analyzing online pricing data.
• Oversee the weekly management of key value indicator (KVI) items, ensuring accurate and up-to-date data for pricing decisions.
• Participate in category deep dives to collect regular price and promotional data, providing actionable insights to inform pricing strategies.
• Gather and maintain accurate item attributes (e.g., product title, descriptions, images, specifications) to enhance site merchandising on bumpertobumper.ca.
• Use the web scraping tools to extract and update product content from supplier websites or other online sources.
• Ensure website content is optimized to showcase our leading program of automotive aftermarket parts and tools. Support the integration of pricing and content data during the acquisition of new businesses.
• Clean, transform, and preprocess raw data using Python libraries like Pandas and NumPy to ensure accuracy and usability.
• Collaborate with the Data Management team to ensure seamless data integration and reporting.
• Provide actionable insights to cross-functional teams to improve pricing strategies and customer experience.
• Work closely with cross-functional teams, including Pricing, E-commerce, and Data Management, to align goals and deliverables.
• Document processes, workflows, and code for future reference and team collaboration.

Required Qualifications & Skills:

Basic Qualifications: (Minimum Required Experience, Education, Knowledge/Skills/Abilities, Essential Physical Demands)

• The candidate must hold a bachelors degree in BBA or B. Com, coupled with prior experience in marketing or pricing roles.

Technical Skills:

• Proficiency in Python for web scraping (BeautifulSoup, Scrapy, Selenium, Requests).
• Experience with Spyder IDE for Python development.
• Strong knowledge of VBA for Excel automation and macro development.
• Familiarity with HTML, CSS, JavaScript, and XPath for web navigation and data extraction.
• Experience with data cleaning and manipulation using Python libraries like Pandas and NumPy.

Education & Experience:

• Overall, 2 to 4 years of experience in pricing, data collection, or a related analytical role.
• Strong attention to detail, organizational skills, and the ability to collaborate effectively across teams.
• Proficiency in Microsoft Office, particularly Excel and Business Intelligence (BI) tools, including the use of MS Excel for calculations of large datasets; experience with Google Analytics is an asset.
• Excellent written and verbal communication skills in English; proficiency in French is an asset.
• An interest in the automotive industry is considered a plus.
• Experience in pricing analysis, competitor benchmarking, or e-commerce data management.
• Familiarity with web development concepts such as HTML, CSS, WordPress CMS and JavaScript for technical SEO purposes.
• Ability to work autonomously.
• High level of organizational skills with the ability to deal with conflicting priorities and deadlines.
• Hands-on person who can hit the ground running.
• Flexible with the ability to work well under pressure.
• Confident in problem-solving.
• Passionate about Data Analysis & eCommerce.

Knowledge/Skills/Abilities:

The person needs to fill in ideally following areas:

• Analytical skills enable the Marketing Assistant to compile data and present it in an easy-to-understand method.
• Being self-motivated and well-organized with a customer approach.
• Able to understand the requirements of the job.
• Ability and capacity to manage multiple tasks based on deadlines.
• Good understanding of marketing principles.

Interview Process

rounds

1. Virtual Round 1

     Technical interview with Client.

2. Virtual Round 2

      Technical interview with Client

3. F2F Round 1

     Techno Managerial Interview.

4. F2F Round 2

    –  HR Round