Territory Sales Manager

Job Summary

The Territory Manager – Sales and Distribution is responsible for achieving sales targets, managing distribution channels, launching new producers,expanding market share, and maintaining excellent relationships with channel partners and retailers within a defined geographical area (territory). The role ensures effective execution of sales strategies and optimization of product availability to maximize revenue and brand presence.

Key Responsibilities

1. Sales and Revenue Generation

Achieve monthly, quarterly, and annual sales targets.

Drive sales through distributor and retail networks.

Identify new business opportunities and areas for growth within the territory.

Analyze sales data and market trends to adjust strategies as needed.

Launch of new products and related market activities.

2. Channel Management

Appoint, develop, and manage distributors and stockists.

Monitor distributor performance and ensure compliance with company policies.

Ensure timely placement and replenishment of orders.

Negotiate trade terms and resolve channel conflicts.

3. Market Development

Ensure effective market coverage and availability of products at retail outlets.

Conduct market visits and ensure retail execution standards (visibility, merchandising).

Provide feedback on competitor activities and market dynamics.

Sampling activities for promoting product ranges.

Executing retailer tie-ups

4. Team Coordination & Support

Lead and guide sales representatives or field executives.

Recruiting filed sales team.

Provide regular training and motivation to team members and distributors’ staff.

Conduct joint market working with field team to improve productivity.

OJT for filed sales team and to drive them against organization objectives

5. Reporting and Analysis

Maintain and submit timely reports on sales performance, market feedback, and competitor activity.

Use CRM or sales software for order tracking and customer management.

Provide inputs for sales forecasting and planning.

Key Requirements

Education: Bachelor’s degree in Business, Marketing, or related field (Degree not mandatory).

Experience: 3-5 years of experience in FMCG/Consumer Goods/Pharma/Telecom sales, preferably in a territory or channel management role (Prefarably FMCG experience ).

Skills:

Strong negotiation and communication skills.

Proficiency in MS Office and sales reporting tools.

Ability to analyze data and make strategic decisions.

Leadership and team management abilities.

Willingness to travel extensively within the territory.

Job Type: Full-time

Pay: ₹45,000.00 - ₹55,000.00 per month

Work Location: In person