Social Media Strategist

Job Title: Social Media Strategist

Location: Anna Nagar, Chennai

Experience: 2-3 years preferred

Hey there, future social strategist!

About the Role:

Do you speak fluent social media? Can you turn trends into traction and insights into impact? We’re looking for a Social Media Strategist to craft compelling, data-driven strategies that elevate our brand and engage diverse audiences across platforms like YouTube, Instagram, LinkedIn, X (formerly Twitter), and Facebook.

At Martech Minds Private Limited, we don’t just post—we create trendsetter concepts that shape conversations, influence audiences, and lead in innovation. If you have a sharp eye for what’s next, a knack for storytelling, and the strategic mind to bring it all together, we want you on our team.

Who We Are:

We’re Martech Minds Private Limited, the creative digital minds in Chennai. We’re a team of marketing maestros, content creators, and design experts dedicated to producing exceptional content and innovative marketing for our clients. We're not just a team; we're bonded like H2O – a slightly quirky, definitely fun, and passionately creative family.

Experience:

Skills:

Strategy & Planning:

• Build and execute platform-specific social media strategies aligned with marketing goals.
• Plan quarterly content calendars based on campaign objectives, audience behavior, and emerging trends.
• Create trendsetter content concepts that not only follow trends but set new benchmarks within the industry.
• Segment and target different audience groups to personalize content approaches.

Content Development & Publishing:

• Collaborate with writers, designers, and video editors to craft unique, high-quality content.
• Guide the development of multilingual content (English & Tamil) while ensuring brand voice is consistent.
• Develop original, format-first content ideas like challenges, series, or campaigns that have the potential to go viral and inspire others.
• Create publishing schedules optimised for timing, engagement, and language-specific reach.

Analytics & Reporting:

• Monitor performance metrics (engagement, reach, impressions, conversions) and generate insightful weekly/monthly reports.
• Analyze trends and audience behaviour to refine strategy and test new, creative formats that could become the next trend.
• Use data to identify content patterns that can be scaled as brand-specific “signature formats.”

Community Engagement & Trend Spotting:

• Respond to messages, comments, and mentions in a timely, on-brand voice.
• Stay updated on social media trends, algorithms, and viral formats across platforms.
• Lead proactive experimentation with trending topics and formats while injecting original, brand-first concepts to stand out.
• Incorporate trendsetting language, memes, and formats before they peak, becoming an early mover in every content cycle.

Influencer Management:

• Identify, evaluate, and onboard relevant influencers across niches and languages.
• Coordinate E2E influencer campaigns—from briefing, content collaboration, and posting to final reporting.
• Ensure influencers align with the brand's tone, values, and campaign objectives.
• Track performance metrics (reach, engagement, conversions) from influencer content and optimize accordingly.

Communication:

• Communicate effectively with clients to understand their video content needs and translate them into actionable plans and deliverables.

What You Bring:

• A Bachelor’s degree in Marketing, Mass Communication, or related fields.
• 2-3 years of experience managing and growing brand presence on social media.
• Proven ability to spot, adapt, and initiate trends that drive engagement and visibility.
• Strong understanding of storytelling, visual communication, and content strategy.
• Experience working on diverse content formats like Reels, Shorts, Carousels, Memes, and Live Sessions.
• Proficiency in social media tools.
• Bonus: Experience in regional language content and multilingual campaign ideation.

Portfolio (Highly Preferred):

• Case studies of trend-driven or original social media campaigns.
• Screenshots or links to content that performed well and why. Before & after metrics showcasing community growth, engagement spikes, or viral content.
• Examples of content that influenced audience behaviour or started new formats.
• Write-up on a campaign where you created a trend or led a new content movement.

Why You'll Love It Here:

• Creative Freedom:

  We love fresh ideas and bold content. Go wild!

• Fun Environment:

  Our workplace is filled with inspiration, coffee, and the occasional treat.

• Learning Opportunities:

  We invest in your growth with workshops, training sessions, and a library of creative resources.

How to Apply:

Think you’ve got what it takes to join our crew? Send us your resume, a sample of your portfolio, and a brief cover letter about why you’re the perfect fit for Martech Minds Private Limited. Bonus points if you add a creative twist in your application – show us what you’ve got!

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Ready to create something amazing?