Social Media Strategist

Company Description

Achyutas Soft Pvt Ltd is a leading technology company specializing in cutting-edge fields such as Blockchain, Artificial Intelligence (Deep Learning, Machine Learning, Natural Language Processing, and Computer Vision), and Virtual Reality/Mixed Reality/Augmented Reality/Extended Reality. The company also excels in Information Security, Robotic Process Automation (RPA), Big Data Engineering, Full Stack and User Experience Development, and Cloud solutions. With its expertise across these domains, Achyutas Soft Pvt Ltd is committed to delivering innovative and transformative digital solutions to its clients. Based in Hyderabad, the company provides opportunities to work on advanced technologies and cutting-edge projects in a dynamic environment.

Role Description

This is a full-time, on-site role for a Social Media Strategist located in Hyderabad. The Social Media Strategist will be responsible for below activities

The ideal candidate bring

Stay updated with social media trends, formats, algorithm changes, and emerging tools including AI-based content tools

Key Responsibilities

Social Media Strategy & Execution

• Develop, implement, and manage social media strategies across platforms including LinkedIn, Facebook, Instagram, and X (Twitter) and other media channels
• Plan, maintain, and execute monthly social media calendars, ensuring timely and consistent posting.
• Create engaging posts, captions, reels, stories, and short-form content aligned with brand guidelines.

Plan and execute paid ad campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads)

• Set up conversion tracking, A/B testing, and audience segmentation
• Optimize campaigns for ROI, CTR, CPC, and lead generation
• Manage monthly ad budgets effectively

Content Creation & Brand Management

• Collaborate with marketing, design, and business teams to produce high-quality creative assets.
• Ensure brand voice, tone, and visual consistency across all social media channels.
• Adapt messaging to resonate with different audience segments.

Analytics & Performance Tracking

• Track, analyze, and report on social media performance using platform insights and analytics tools.
• Monitor key metrics such as reach, engagement, growth, and conversions.
• Use data-driven insights to continuously optimize content and campaign performance.

Market Awareness & Optimization

• Monitor social media trends, hashtags, competitor activity, and platform updates.
• Stay current with industry best practices, tools, and emerging formats to enhance social media effectiveness.

Execution & Communication

• Manage multiple priorities efficiently while meeting deadlines.
• Communicate clearly with stakeholders to align content with campaign goals and

Title: Social Media Lead / Consultant / Digital Strategy Lead / Consultant

No. of Positions: 1

Employment Type : Full-Time

Work Location: Hyderabad 

Work Timings: 8.30 am to 5 pm (Monday to Friday) 

Pay : As per industry

Reports to : Director