Social Media Marketing Specialist

Company Description

EnKash is a pioneer in India’s spend management ecosystem, transforming how businesses manage payments, expenses, and card issuance. We empower enterprises, financial institutions, and ecosystem partners with an intelligent financial infrastructure. Licensed by the Reserve Bank of India as both a Prepaid Payment Instrument (PPI) issuer and a Payment Aggregator (PA), EnKash ensures secure, compliant, and scalable payment solutions. We streamline finance workflows and provide real-time insights into business spend, offering greater control and efficiency for modern businesses.

Role Overview

We are looking for a dynamic and results-driven Social Media Marketing Specialist to lead EnKash’s social presence across platforms. You will be responsible for shaping our brand voice, driving engagement, and increasing reach across digital touchpoints. This role requires a strong grasp of content strategy, storytelling, trends, and data-driven execution.

What You’ll Own

• Platform Strategy & Execution: Own, create, execute, and optimize platform-specific strategies for LinkedIn, Instagram, YouTube, X (Twitter), and Reddit; each with its own voice, content style, and growth approach.
• Content Planning & Creation: Partner with design, product, and content teams to craft scroll-stopping campaigns, reels, carousels, memes, video shorts, polls, threads, AMAs, and more.
• LinkedIn & X Thought Leadership: Build the voice of EnKash’s leadership and brand on B2B-first platforms. Amplify industry narratives, product innovation, and founder POVs.
• YouTube & Instagram Growth: Drive subscriber growth and engagement through snackable, educational, and storytelling content.
• Community Engagement: Be the human behind the handle—engage meaningfully, respond smartly, and build trust across all platforms.
• Analytics & Reporting: Monitor KPIs, platform trends, and campaign performance. Adapt quickly. Scale what works. Kill what doesn’t.

Requirements

• 2 - 4 years of hands-on experience in social media marketing for B2B tech or fintech brands.
• Deep understanding of LinkedIn, YouTube, Instagram, X, and Reddit - algorithms, formats, content trends, and engagement hacks.
• Strong copy instincts - able to write sharp captions, threads, scripts, and punchy one-liners.
• Bonus if you’ve managed influencer collaborations, employer branding, or performance-driven social campaigns.
• You’re highly proactive, organized, and have a play-to-win mindset.
• Excellent communication and presentability skills – both written and verbal.
• Experience in using scheduling, analytics, and campaign management tools (e.g., Hootsuite, Buffer, Meta Ads Manager, Google Analytics).
• Creative thinking with the ability to translate brand voice into impactful campaigns.