Social Media Marketing Manager

Job Title: Social Media Marketing Manager Location: Ahmedabad, Gujarat Department: Marketing Employment Type: Full-Time Salary Range: ₹25,000–₹30,000/month (based on experience and performance) Job Description (JD) At Loreto , we don’t just sell bedsheets we sell feelings, comfort, and design-led storytelling. As our Social Media Marketing Manager , you will lead the digital narrative of the brand across platforms. From strategy to execution, you’ll be responsible for building community, driving engagement, and creating thumb-stopping content that turns scrolls into sales. Key Responsibilities: Strategy & Platform Management Plan and execute Loreto’s content calendar across Instagram, YouTube, Facebook, and Pinterest. Design and run content-led campaigns based on product launches, festivals, and trends. Maintain a consistent brand voice that reflects elegance, warmth, and emotional resonance. Content Ideation & Execution Lead creative development of Reels, Stories, Carousels, and short-form videos. Collaborate with creators, photographers, and editors to bring content to life. Guide the tone, pacing, and structure of every post to drive maximum engagement. Community & Influencer Engagement Build a loyal follower base through conversations, comments, UGC, and emotional storytelling. Run influencer campaigns, giveaways, and viral challenges to grow organic reach. Social Media Analytics (Mandatory Requirement) Track, analyze, and optimize performance metrics across Instagram, YouTube, Facebook , and other platforms. Provide weekly and monthly reports on follower growth, reach, impressions, engagement rate, and conversion. Use tools like Meta Insights, YouTube Analytics, Creator Studio, and third-party dashboards for in-depth tracking. Adjust strategy based on content performance and algorithm updates. Strictly mandatory : You must have a strong grasp of how to analyze and act on social media metrics. Job Specification (JS) Education & Experience Bachelor’s/Master’s in Marketing, Media, or Communication. 2–5 years of experience in social media strategy and execution for D2C or lifestyle brands. Essential Skills Deep understanding of Instagram Reels , YouTube Shorts , and Facebook content dynamics . Strong knowledge of social media analytics across platforms not just posting, but interpreting data and making decisions. Proficiency in Canva, CapCut, Meta Business Suite, and scheduling tools. Strong copywriting in English (bonus: Hindi or Hinglish fluency). Bonus Skills Influencer campaign management Light photo/video editing SEO/blog writing Personal Traits Emotion-driven marketing mindset Curious, self-starting, and trend-savvy Passionate about home aesthetics and storytelling Who Can Apply (Strict Requirement) Only apply if you: - Have hands-on experience in managing AND analyzing Instagram, YouTube, Facebook - Can present real examples of how your insights improved content strategy or performance -Understand audience behavior, platform algorithms, and content timing Why Join Loreto? Work with a legacy brand trusted by 6+ lakh Indian homes Tell stories that move people emotionally, not just visually Flexible and creative team culture Product perks and competitive compensation Opportunity to make a national impact through digital storytelling How to Apply Email your resume and social media portfolio (with campaign results/metrics) Answer: “How would you make bedsheets go viral on Instagram or YouTube?” Join us for a creative conversation Complete a short-paid trial project Apply Now Email: hr@loretoworld.com Subject: Social Media Marketing Manager: [Your Name] “We’re hiring a strategist, a creator, and a digital storyteller someone who believes comfort is content and data is direction.” Show more Show less