Social Media Marketing Manager

About Open:

OPEN is a leading connected finance platform that empowers finance teams to manage their cash flow better by integrating all business finance systems—from banking to accounting ERP, payments, CRM, HRMS, and more—into one unified platform.

Recognized as India's 100th Unicorn, OPEN was awarded ‘Best Workplace 2024’ by IEEE and has been featured among the 'Top 10 companies' by Forbes India and D Globalist's list of 200, and in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN has consistently demonstrated innovation, having won 'Best Digital Banking Solution' at the Global Fintech Fest in 2022, 'Most Innovative Neo Bank' in 2021, and 'Most Innovative Digital Bank' by the Internet and Mobile Association of India (IAMAI).

With a team of over 500 talented professionals, OPEN is a Series D-funded startup supported by global leaders like Temasek, Google, Tiger Global, IIFL Finance Ltd., SBI Holdings Japan, 3one4 Capital, and others. To build and strengthen our superpower, we’re on the lookout for an exceptional

Key Responsibilities:

Social Media & Brand Leadership

• Own and execute the end-to-end social media strategy for Open Money, Zwitch, Open Capital, and Optotax.
• Build platform-specific strategies with a strong focus on growth, leadership visibility, and enterprise brand recall.
• Create engaging content across formats - posts, reels, carousels, infographics, thought leadership, and short-form videos.

Content Strategy & Creation

• Build and manage the unified content calendar across all four brands by working closely with product, business, growth, and design teams.
• Write sharp, accurate content tailored for fintech, payments, lending, capital, tax compliance, and business finance audiences.
• Produce scripts, storyboards, and creative direction for campaigns, explainers, and employer branding videos.

Campaigns & Creative Execution

• Lead social-first campaigns end-to-end: conceptualization → production → publishing → reporting.
• Collaborate with agencies, creators, production partners, and internal teams to deliver high-quality content at speed.
• Build employer branding campaigns that showcase OPEN’s culture, people, and innovation.

Performance & Growth

• Maintain weekly/monthly performance dashboards for all four brands.
• Analyze data to optimize formats, hooks, narratives, and channel strategies.
• Experiment with new content frameworks, storytelling formats, posting styles, and platform innovations.

Brand Consistency

• Ensure messaging quality, clarity, and tonality across all outward-facing content for the four brands and leadership pages.

What You Bring

• Bachelor’s/Master’s degree in Marketing, Communications, Journalism, Business, or related fields.
• 3-6 years of experience in social media/content marketing - agency experience is a strong added advantage.
• Proven ability to simplify complex fintech or B2B concepts into clear, impactful content.
• Experience creating content across formats - social media, blogs, product comms, ads, scripts, videos.
• Understanding of fintech, digital payments, lending, taxation, APIs, or B2B SaaS (preferred).
• Strong analytical mindset with experience using social/SEO/content performance tools.
• High ownership, creativity, speed, and ability to ship high-quality content consistently.