Social Media Manager

Responsibilities and Duties

• Develop and implement social media strategies across all relevant platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Create and manage the content calendar, ensuring consistent posting and engagement.
• Write, design, and publish engaging content tailored to each platform, including graphics, videos, and blog posts.
• Monitor social media channels for trends, feedback, and opportunities to engage with users in real-time.
• Engage with the online community and respond to comments, messages, and mentions in a timely manner.
• Collaborate with the marketing and content teams to align social media campaigns with broader marketing initiatives.
• Manage social media advertising campaigns, including budgeting, targeting, and optimization.
• Analyse the performance of social media campaigns using tools like Facebook Insights, Instagram Analytics, and Google Analytics, and adjust strategies accordingly.
• Stay updated on industry trends, tools, and social media algorithm changes to keep the company competitive.
• Monitor competitor activity and provide insights to improve our social media strategy.
• Build relationships with influencers, bloggers, and industry leaders to promote brand awareness and expand reach.
• Create reports detailing the performance of social media campaigns and provide actionable recommendations.
• Develop and execute email marketing strategies to promote products, services, or content.
• Create and design engaging email campaigns, newsletters, and promotional materials.
• Manage email list segmentation to ensure targeted and personalized messaging.
• Monitor, analyze, and report on campaign performance, using metrics such as open rates, click-through rates, and conversions.
• Conduct A/B testing to optimize email content, subject lines, and send times.
• Maintain and update email marketing calendar, ensuring campaigns are executed on time.
• Use email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) to schedule and automate campaigns.

Skills & Qualifications

• Proven experience as a Social Media Manager or similar role.
• Minimum of 2 yrs of experience in social media management and digital marketing.
• Hands-on experience in content creation, copywriting, and graphic design.
• Expertise in using social media management tools like Hootsuite, Buffer, or Sprout Social.
• Solid understanding of social media platforms, their algorithms, and best practices for engagement.
• Strong knowledge of SEO, web traffic metrics, and analytics tools (Google Analytics, Facebook Insights, etc.).
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and work in a fast-paced environment.
• Strong analytical skills and data-driven thinking.
• Knowledge of paid social media advertising and experience in managing budgets.

Job Types: Full-time, Permanent

Pay: ₹12,512.74 - ₹40,000.35 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person