Social Media Manager

Key Responsibilities
A. Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with brand goals.
• Create monthly and weekly content calendars.
• Identify target audience and platform-specific strategies.

B. Content Creation & Supervision

• Guide the creation of high-quality posts, reels, stories, videos, and campaigns.
• Coordinate with designers, photographers, and videographers.
• Ensure brand consistency in visuals, tone, and messaging.

C. Social Media Operations

• Manage daily posting and scheduling across all platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.).
• Track trends, hashtags, and viral formats relevant to the brand.
• Engage actively with followers: respond to comments, DMs, and queries.

D. Campaign Execution

• Plan and execute promotional campaigns, product launches, contests, giveaways, collaborations, etc.
• Coordinate with influencers, agencies, and digital partners.
• Manage paid ad campaigns (if applicable).

E. Analytics & Performance Tracking

• Monitor platform analytics—reach, impressions, engagement, growth rate, traffic, etc.
• Prepare weekly/monthly performance reports with insights and recommendations.
• Benchmark against competitors and identify improvement opportunities.

F. Online Reputation & Community Building

• Foster a strong, positive online brand image.
• Maintain consistency in communication style and service quality across platforms.
• Identify and manage brand-related conversations, feedback, or issues.

Required Skills & Competencies

• Strong understanding of social media platforms, trends, tools, and algorithms.
• Excellent copywriting and storytelling skills.
• Creativity with a strong aesthetic sense.
• Ability to plan content calendars and manage multiple campaigns.
• Basic to intermediate skills in Canva/Photoshop/Video editing tools.
• Strong analytical skills to evaluate performance and optimize strategies.
• Good coordination and communication abilities.
• Ability to work in a fast-paced environment with tight deadlines.

Qualifications & Experience

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related fields.
• 2–5 years of experience in social media management or digital marketing.
• Proven experience managing brand pages and growing online communities.
• Portfolio or reference of social media accounts handled (preferred).

Key Performance Indicators (KPIs)

• Engagement rate improvement (likes, comments, shares, saves).
• Growth in followers/subscribers.
• Content consistency and execution of monthly calendar.
• Lead generation or website/app traffic (if relevant).
• Response time to customer queries.
• ROI from campaigns and paid promotions.

Job Types: Full-time, Permanent

Pay: ₹10,351.10 - ₹30,025.78 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person