Senior Marketing Manager

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About Qurist

India's most trusted medical-cannabis brand

Position Overview

The Senior Marketing Manager at Qurist will play a pivotal role in shaping and executing the company’s marketing strategy. This individual will lead a high-performing team, oversee integrated marketing campaigns, and collaborate with cross-functional departments to ensure brand consistency and business impact. The ideal candidate is a data-driven marketer and an inspiring leader with a passion for health and wellness.

Key Responsibilities

• Strategic Leadership

• Develop and execute the overall marketing strategy aligned with Qurist’s business goals.
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• Lead the annual marketing planning and budgeting process.
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• Provide strategic direction for brand positioning, digital marketing, product launches, and customer acquisition.

Team Management & Development

• Build, mentor, and lead a team of marketing professionals.
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• Foster a culture of creativity, accountability, and performance excellence.
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• Conduct regular performance reviews and promote professional development.

Campaign Management

• Oversee the planning, execution, and optimization of 360-degree marketing campaigns across digital and offline channels.
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• Ensure campaigns are aligned with KPIs including customer acquisition, engagement, and retention.
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• Manage agency relationships and vendor partnerships effectively.

• Data-Driven Decision Making

• Use analytics and market research to identify trends, opportunities, and areas for improvement.
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• Evaluate campaign performance and iterate strategies based on insights.
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• Own key performance metrics such as ROI, CAC, LTV, and conversion rates.

• Brand & Content Oversight

• Uphold Qurist’s brand identity and voice across all touchpoints.
• Collaborate with creative and content teams to develop compelling assets that support business objectives.

• Stakeholder Collaboration

• Work closely with product, sales, and customer success teams to align marketing initiatives with customer needs and product roadmap.
• Provide regular reporting and updates to senior leadership.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
• 7+ years of progressive experience in marketing, with at least 3 years in a leadership role.
• Proven track record of driving growth through strategic marketing campaigns.
• Strong leadership, people management, and team development skills.
• Excellent verbal and written communication skills.
• Experience in digital marketing, performance marketing, PR, Community building and brand strategy.
• Proficiency in analytics tools (e.g., Google Analytics, HubSpot, CRM platforms).

Preferred Skills

• Experience in the wellness, healthcare, or D2C space.

• Strong understanding of consumer behavior and brand storytelling.

• Ability to thrive in a fast-paced, entrepreneurial environment.

Why Join Qurist?

• Be part of a fast-growing, mission-driven company.

• Lead impactful marketing initiatives from ideation to execution.

• Enjoy a collaborative and innovative work culture.

• Competitive compensation and benefits.

To Apply:

Send your updated resume along with a brief introduction to careers@qurist.in