Senior Marketing Manager

Role & responsibilities

• Devise and implement comprehensive marketing strategies for residential projects aligning with business goals.
• Conduct market research and competitor analysis to identify trends, opportunities, and define target audiences.
• Manage marketing budgets and negotiate media buying deals with various vendors for different platforms.
• Develop and maintain brand positioning, ensure consistent messaging, and enhance brand awareness across all marketing channels.
• Design and manage marketing campaigns, including the creation of brochures, creatives, and other marketing collateral for online and offline platforms.
• Organize and execute marketing events, project launches, property viewings, and promotional activities.
• Monitor digital campaigns, including social media, SEO, email, and paid advertising (Google Ads) to drive leads and brand visibility.
• Work closely with sales teams to ensure marketing efforts are aligned with sales objectives and to optimize lead conversion.
• Monitor and analyze campaign performance metrics to evaluate effectiveness, provide reports to stakeholders, and optimize future strategies.
• Oversee the creation of engaging marketing content for websites, social media, and other platforms.
• Supervise and mentor a marketing team

Preferred candidate profile

• In-depth understanding of print, electronic, digital & P.R. Operations
• Excellent writing skills and Presentation skills
• Vendor management, Negotiation and Coordination skills