Senior Marketing Manager

About First Coffee:

First Coffee is a culture-first coffee brand built for a new generation. We move fast, think visually, and care deeply about how the brand shows up online, offline, and everywhere in between. From coffee to community, everything we do is intentional, design-led, and rooted in culture.

Role Overview:

Senior Marketing Manager

You’ll lead marketing across digital, social, offline, and in-store touchpoints, ensuring everything feels intentional, on-brand, and culturally relevant. This is a high-ownership role for someone who moves fast, thinks creatively, and knows how to turn ideas into impact.

Key Responsibilities:

• Own and drive the end-to-end marketing strategy across digital, social, offline, and in-store touchpoints, ensuring alignment with First Coffee’s brand voice, visual language, and long-term vision.
• Translate brand direction into clear, actionable marketing plans and execute high-impact campaigns including launches, seasonal menus, collaborations, offers, and culture moments.
• Lead content and social media strategy across platforms overseeing reels, statics, stories, app communication, and offline assets while maintaining a high bar for visual quality and storytelling.
• Build, manage, and grow an engaged online community by shaping tone, driving engagement, and building meaningful relationships with followers, creators, and collaborators.
• Track, analyse, and report on marketing performance, using insights to optimise content, campaigns, and overall strategy, while aligning closely with performance marketing on growth goals.
• Stay deeply plugged into culture, trends, platforms, and F&B innovation, identifying and testing new ideas, formats, and channels while staying on-brand.
• Collaborate closely with founders, designers, agencies, and internal teams; mentor junior team members and manage freelancers as needed.
• Be hands-on during shoots, launches, events, store openings, and brand activations.

Qualifications:

• 4–7 years of experience in marketing, branding, or social media (F&B, lifestyle, or D2C preferred).
• Proven experience building and executing creative marketing campaigns with measurable impact.
• Strong understanding of content, design, and visual storytelling.
• Excellent verbal and written communication skills.
• Highly organised, proactive, and comfortable working in fast-moving environments.
• Strong aesthetic sensibility with attention to detail and brand consistency.
• Passion for culture, food, coffee, and internet-native brands.

Why Join First Coffee?

• Opportunity to shape a fast-growing, culture-driven brand from the inside.
• High ownership and creative freedom.
• Work closely with founders and be part of key brand decisions.
• A team that values taste, speed, and intention.