Senior Marketing Manager

The Senior Marketing Manager will lead the marketing strategy and execution for our e-learning products and services. This role requires a data-driven, creative, and highly strategic marketer who understands the digital learning landscape and can drive customer acquisition, brand visibility, and revenue growth. The ideal candidate has strong experience in ed-tech or e-learning environments with a deep understanding of digital marketing channels, learner behaviour, and B2C/B2B customer dynamics.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute the annual marketing strategy aligned with business goals.
• Identify target segments and plan campaigns accordingly.
• Conduct market research, competitive analysis, and customer insights to refine offerings and positioning.

Digital Marketing Leadership

• Lead end-to-end digital marketing across performance marketing, SEO/SEM, social media, email marketing, automation, content marketing, and analytics.
• Drive high-quality lead generation and optimize conversion funnels for maximum ROI.
• Monitor and optimize paid campaigns (LinkedIn Ads, and other platforms).

Brand & Communication

• Build and strengthen the brand presence across digital and offline channels.
• Oversee development of brand messaging, value propositions, and creative communication.
• Coordinate with design, content, and creative teams for impactful marketing assets.

Content & Product Marketing

• Plan and guide high-impact content such as blogs, whitepapers, case studies, landing pages, and course descriptions.
• Collaborate with product and academic teams to translate course benefits into compelling learner value.

Growth & Revenue Marketing

• Own marketing KPIs, lead quality, funnel conversion, revenue contribution, and retention.
• Implement growth experiments to accelerate learner acquisition and reduce churn.
• Partner with sales to deliver qualified leads and support inside sales teams with marketing enablement.

Team Leadership & Collaboration

• Lead and mentor a team of digital marketers, content creators, and marketing coordinators.
• Collaborate with cross-functional departments including Sales, Product, Tech, Academic, and Customer Success.
• Manage external agencies, vendors, influencers, and partners.

Analytics & Reporting

• Track marketing performance using tools like Google Analytics, CRM, marketing automation, and BI dashboards.
• Prepare weekly/monthly reports on campaign performance, budget utilization, and growth metrics.
• Use insights to refine marketing strategies and improve outcomes.

Required Skills & Qualifications

• Bachelors or Masters degree in Marketing, Business, Communications, or related field.
• 6–10+ years of marketing experience, preferably in

  e-learning or ed-tech

  .
• Proven experience leading digital marketing and growth marketing initiatives.
• Strong understanding of marketing funnels, learner behaviour, and ed-tech customer journeys.
• Expertise in performance marketing, SEO, content strategy, and marketing automation tools.
• Excellent communication, storytelling, and analytical skills.
• Experience leading teams and handling multi-channel campaigns.

Preferred Qualifications

• Prior experience with B2B and B2C e-learning products.
• Knowledge of CRM tools (HubSpot, Zoho, Salesforce), analytics tools, and martech stacks.
• Experience in brand building and community-driven learning environments.
• Familiarity with video marketing, webinars, influencer marketing, and education partnerships.

Employment Type:

Location: