Senior Marketing Manager

About the Role

Senior Marketing Manager

Key Responsibilities

1. Strategic & Analytical Ownership

• Build and execute quarterly and annual marketing strategies aligned with business KPIs.
• Own and analyze core metrics: CAC, ROAS, LTV, retention, funnel performance, and attribution.
• Conduct competitor and market analysis to identify trends, risks, and new growth opportunities.
• Plan, allocate, and optimize marketing budgets across channels to maximize ROI.
• Lead A/B testing initiatives, hypothesis creation, test execution, and result analysis.

2. Performance Marketing & Growth Channels

• Manage and optimize paid channels: Google Ads, Meta Ads, TikTok Ads, YouTube Ads.
• Own affiliate marketing programs including partner negotiation, tracking, and fraud detection.
• Oversee SEO fundamentals: keyword strategy, content briefs, and link-building efforts.
• Drive retention marketing through email, push notifications, SMS, and lifecycle campaigns.
• Lead Conversion Rate Optimization (CRO) initiatives across web and app funnels.
• Strong understanding of attribution models and tracking tools such as Google Analytics, Mixpanel, PostHog, AppsFlyer, or similar platforms.

3. Product & Growth Collaboration

• Work closely with product managers, designers, and developers to support growth initiatives.
• Translate user behavior and insights into product-led growth features (onboarding, referrals, incentive systems).
• Design and optimize growth loops and funnels.
• Identify bottlenecks (e.g., activation, responsiveness, conversion drop-offs) and create actionable improvement plans.

4. Creative & Brand Leadership

• Develop campaign concepts, messaging frameworks, and storytelling across channels.
• Manage and collaborate with designers, writers, and creative partners.
• Apply user psychology to craft compelling value propositions.
• Ensure consistent brand voice and tone across all marketing touchpoints.

5. Leadership & Execution Excellence

• Build, manage, and mentor a marketing team (performance, content, community, affiliates).
• Set weekly KPIs and monitor daily performance metrics.
• Prioritize initiatives, delegate effectively, and manage multiple projects simultaneously.
• Run stand-ups, sprint planning, and performance reviews.
• Prepare clear reports and insights for leadership and the CEO.

6. Communication & Cross-Functional Collaboration

• Strong written and verbal communication skills.
• Collaborate cross-functionally with product, tech, design, operations, and influencers.
• Translate complex data into clear, actionable insights for stakeholders.

Requirements

• Minimum 5+ years of experience in growth, performance, or digital marketing.
• Proven track record of scaling products or platforms through data-driven marketing.
• Strong analytical mindset with hands-on execution capability.
• Experience working in fast-paced, product-driven or startup environments is a plus.

What We're Looking For

• Strategic thinker with a builder mindset.
• Comfortable owning numbers and outcomes.
• Strong leadership presence with hands-on execution ability.
• Someone who thrives at the intersection of marketing, product, and data.