12 Attribution Models Jobs

Role Overview : Performance Marketing Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Optimize install campaigns to improve cost per install, installation rates, post install performance. Manage all the programmatic campaigns from ideation to media planning and optimization. Measure App engagement metrics like MAU, DAU, Converting users on a regular basis. Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. Identify trends and insights, and optimize spend and performance based on the insights Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Managing budgets and financial for digital marketing initiatives for the organization. Knowledge, Skills & Qualification Requirements : 811 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms. Strong understanding of audience strategy, media planning, attribution models, and martech tools. Demonstrated success in growing digital acquisition, campaign ROI, and new user retention. Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing. Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus. Strategic thinker with a data-first approach to solving problems. Experimentative mindset with ability to test, iterate, and scale rapidly. Strong stakeholder management and collaboration skills across cross-functional teams. Capability to mentor and grow junior team members while fostering cross-business learning. Show more Show less

Are you the 1 in 899,000 Digital Marketeers who are bored with incremental gains * Note : Job Based Onsite in Dubai (Full Relocation & Visa Sponsorship Provided) * You&aposre at the top of your game. You&aposve mastered multi-channel campaigns, tamed attribution models, and driven revenue for D2C brands. But you&aposre hitting a ceiling! You&aposre tired of fighting for budget, explaining your vision to layers of management, and feeling like your true impact is being diluted. You know you have the talent to architect something legendary, but you&aposre stuck in a role that asks you to maintain, not build. Well, here is an invitation to the next chapter in your career. We believe elite talent deserves a premium commitment. We back our vision with two things you won&apost find anywhere else: a world-class lifestyle and the world&aposs most advanced AI-native toolbox. Your Reward (Tax-Free Prosperity): A highly competitive and transparent salary of AED 20,000 - 35,000/month + up to 10% performance bonus, all tax-free and top in class. Your Toolbox (AI-Native Environment): While other companies are figuring out AI, we are rebuilding our entire growth and performance engine around it. You will architect digital strategy in a truly AI-native environment, a competitive advantage few marketers in the world will have. At Puffy, we&aposre not just offering a job. We&aposre offering you a plan to realize your full potential: Directly Architect the Strategy: You won&apost just executeyou will work directly with our Forbes Council CEO to design and own the multi-million dollar global marketing strategy. Your vision will be the company&aposs vision. Act with Radical Freedom: We&aposve eliminated the red tape that suffocates A-Players. You&aposll have the budget, the advanced AI-native stack, and the autonomy to test, innovate, and scale winning campaigns without layers of approval. Experience True Impact: You will see the direct line from your data-driven optimizations to our multi-million dollar revenue stream, establishing Puffy as the premier luxury sleep-tech brand on a global stage. This role is for you if: You have a 5+ years history of driving massive revenue impact for D2C brands (especially with Meta campaigns ). You see complex data not as a report, but as a story waiting to be told. You are a strategic problem-solver who is obsessed with finding untapped growth in competitive markets. Here&aposs What Success Looks Like: In 12-24 months, you will have built a world-class growth engine, accelerated your path to leadership, and be living a tax-free, world-class lifestyle in Dubai. You will look back at this as the moment your career transformed from being a great marketer to being a true AI-native industry architect. The Alternative is clear: another year in a role where your potential is capped and your best ideas die in committee. Ready to Shape Your Story Click "Apply" and take the first step. Our streamlined 3-phase hiring process is designed for elite talent like you. If you pass our online assessment, you could be invited to Phase 2 within one business day. Show more Show less

The Marketing Analytics Manager for the MIS function will be responsible for gathering, analyzing, and interpreting marketing performance data to generate insights that drive business growth. You will develop and maintain dashboards, manage marketing databases, and collaborate with cross-functional teams to optimize marketing performance. This role requires expertise in data analytics, reporting, marketing metrics, and MIS tools, with a focus on aligning data insights with marketing goals. You will be responsible for data collection and management, including gathering marketing data from various sources like Google Analytics, CRM systems, social media platforms, email marketing tools, and paid media platforms. Ensuring data integrity and consistency across multiple marketing channels and systems will be a key aspect of your role. Additionally, you will maintain and update a centralized marketing database to provide a single source of truth for marketing performance metrics. You will develop and maintain automated dashboards using tools like Tableau, Power BI, Google Data Studio, or Excel to ensure real-time access to key marketing metrics such as traffic, conversions, ROI, and CAC. Creating reports on marketing performance at different intervals and providing insights into campaign effectiveness, channel performance, and customer behavior will also be part of your responsibilities. You will present data reports and insights to executive leadership, marketing teams, and other stakeholders to inform strategic decisions. Analyzing marketing campaign performance across multiple channels to determine the effectiveness of various tactics and channels will be essential. You will provide insights on key performance metrics like ROMI, CAC, CLV, and lead-to-sales conversion rates and identify trends, patterns, and correlations in the data to uncover actionable insights and optimize marketing strategies. Using historical data and trends, you will support forecasting of marketing performance and budget allocation for future campaigns. Evaluating the impact of marketing spend and resource allocation across different channels to optimize budget efficiency will also be part of your role. You will set up and manage campaign tracking systems to monitor the performance of all marketing initiatives and provide recommendations to improve campaign performance. Collaborating with IT and MIS teams to ensure seamless integration of marketing data into the broader company data infrastructure and working closely with marketing teams to ensure data insights align with campaign objectives will be crucial. Establishing data governance policies and developing best practices for data collection, reporting, and usage across the marketing organization will also be part of your responsibilities. Required Skills and Experience: - 5+ years of experience in marketing analytics, data analysis, or business intelligence with a focus on marketing performance. - Strong proficiency in data visualization and reporting tools like Tableau, Power BI, Google Data Studio, and advanced Excel skills. - Expertise in Google Analytics, Google Tag Manager, and other web analytics platforms. - Familiarity with CRM systems (HubSpot, Salesforce) and email marketing platforms for data extraction and analysis. - Strong understanding of marketing KPIs such as CAC, CLV, ROMI, conversion rates, and other key marketing metrics. - Hands-on experience with attribution models, data segmentation, and campaign tracking. - Excellent communication skills, with the ability to present complex data in a clear and actionable manner. - Experience with SQL, Python, or R for data extraction and analysis is a plus.,

About Client: You will be joining a leading Education Institution as the Digital Marketing Head (Facebook & Google Ads), responsible for managing an annual ad spend of 10-15 Crores. As a highly skilled and performance-driven professional, you will play a crucial role in driving customer acquisition, improving ROI, and scaling digital campaigns for maximum impact and reach. Key Responsibilities: You will be responsible for developing and executing data-driven performance marketing strategies for Facebook Ads (Meta) and Google Ads to drive leads, sales, and ROI. Your role will involve planning, launching, optimizing, and scaling campaigns across Search, Display, YouTube, and Meta platforms (FB/Instagram). You will manage and optimize an annual ad spend of 10-15 Cr with accountability for CPL, CAC, ROAS, and other key performance metrics. Leading a high-performance team of digital marketers, analysts, and creative strategists will be part of your responsibilities. Collaborating with the design and content teams to create compelling ad creatives and landing pages that drive conversion is essential for success in this role. You will utilize tools like Google Analytics, Data Studio, and platform dashboards to generate actionable insights and performance reports. Working closely with sales and product teams, you will focus on improving conversion rates across the entire funnel from click to customer. Continuous testing of creatives, audience segments, bidding strategies, and landing pages to optimize performance will be a key aspect of your role. Qualifications & Skills: You should have proven experience in managing high-budget digital campaigns (10 Cr+ annually). Hands-on expertise in Meta Ads Manager and Google Ads (Search, Display, Video) is required. Deep understanding of conversion tracking, pixel setup, and attribution models is essential. Strong analytical skills with proficiency in tools like GTM, GA4, and Excel are necessary. Experience in edtech, e-commerce, or B2C subscription-based models is a strong plus. Excellent leadership and project management skills are crucial for this role. Preferred Qualifications: A Bachelor's or Master's degree in Marketing, Business, or a related field is preferred. Certifications in Google Ads and Meta Blueprint would be advantageous. Experience with CRM integrations, lead nurturing, and marketing automation tools is a plus. Location: Chennai Experience: 8+ years in performance marketing,

You are seeking a performance-driven leader who excels in building scalable acquisition strategies rather than just running ads. If you have a passion for optimizing ad performance, mentoring a team, and driving substantial revenue growth, then this opportunity is tailored for you. In this role, you will be responsible for owning and scaling paid media across various platforms such as Meta, Google (including PMax, Adv+, Catalog, Retargeting), and other advertising channels. Additionally, you will lead a team of performance marketers, providing guidance and mentorship to ensure the achievement of desired results. Conducting A/B tests on creatives, landing pages, and ad strategies will be essential for maximizing Return on Ad Spend (ROAS) through funnel and Conversion Rate Optimization (CRO). Your decision-making process will be heavily data-driven, as you delve deep into analytics tools like GA4, Looker, and UTMs to continuously optimize campaign performance. Collaboration with content and design teams will be crucial for developing high-performing ads as part of the creative strategy. To excel in this role, you should possess at least 3 years of hands-on experience in performance marketing, strong team management skills, and a proven track record of scaling ROAS-positive campaigns. Expertise in ad analytics, tracking, and attribution models, as well as a profound understanding of audience psychology and conversion tactics, are also required. By joining us, you will have the opportunity to lead a growing team and actively contribute to shaping the marketing roadmap. You will have full ownership of creative strategies and budgets, enabling you to make a significant impact at the intersection of performance marketing, data analytics, and brand growth.,

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad assets Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights Requirements 2-3 years of performance marketing experience, preferably with D2C or eCommerce brands Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads Solid understanding of GA4, attribution models, and audience segmentation Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization Creative flair for testing ad copy, visuals, and landing pages

About the Role: As a key member of the Facilio team, you will be responsible for owning marketing systems, data flows, campaign infrastructure, and outbound automation. This strategic leadership role will require you to lead a small team, collaborate closely with demand generation and sales teams, and spearhead the scaling of growth operations through AI and automation. Your deep operational expertise and strong people instincts will be essential in bringing structure to chaos, providing clear leadership, and driving rapid progress while maintaining high quality standards. Key Responsibilities: In this role, you will be expected to handle various aspects including: - Managing marketing technology and campaign automation tools such as HubSpot, Salesforce, Apollo, Clay, Clearbit, Lemlist, Outplay, Smartlead, Outreach, and Warmly.ai - Leveraging AI-powered personalization tools like Clay and ChatGPT to scale hyper-personalized outreach, automate enrichment, segmentation, and follow-ups - Implementing intent data and behavioral triggers to enhance conversion rates and prioritize leads - Overseeing lead scoring, routing, and campaign attribution within HubSpot and Salesforce - Developing dashboards to monitor campaign performance, pipeline influence, and funnel efficiency - Ensuring data integrity and hygiene across systems - Leading and mentoring a small marketing operations/campaign team - Collaborating with demand generation, SDRs, sales, and revops teams to ensure operational alignment and campaign success - Identifying process enhancements proactively and driving marketing productivity at scale - Creating and optimizing multi-touch workflows across inbound and outbound channels, including email nurturing, outbound sequencing, and retargeting Who You Are: To excel in this role, you should possess: - At least 3-4 years of experience in B2B SaaS marketing operations - Minimum of 1 year of team leadership or mentorship experience - In-depth knowledge of both inbound and outbound marketing operations, including campaign orchestration and tool integrations - Hands-on experience with outbound automation tools such as Lemlist, Smartlead, Outreach, and Outplay, and data/intent tools like Apollo, Clearbit, and Factors.ai - Proficiency in using AI tools like Clay and ChatGPT for personalization, enrichment, and automation - Analytical mindset with a strong understanding of funnel metrics, attribution models, and campaign optimization - Familiarity with workflow tools like Zapier or Make (Integromat) is a plus You'll Thrive at Facilio if you: - Approach challenges with a solution-oriented mindset - Possess excellent interpersonal skills and enjoy collaborating across teams - Are comfortable navigating ambiguity and deriving structure through experimentation - Lead with empathy and take ownership of tasks, empowering others while achieving results - Have a genuine passion for marketing, constantly learning new tools and tactics - Excel in a fast-growing, dynamic startup environment Why Join Facilio: By joining Facilio, you will: - Become part of a category-defining SaaS company originating from India - Take charge of the systems that underpin global marketing success - Work with cutting-edge tools in AI, automation, and go-to-market technology - Enjoy a competitive salary and benefits package - Experience a flexible work culture within a global team that fosters a high-growth mindset,

Job Category: digital marketing Job Type: Full Time Job Location: Bangalore Salary: Best in the industry Years of Experience: 12-15 years You will own and drive the global UA, growth and digital marketing strategy across all platforms for a suite of social casino games. This leadership role involves building and managing a high-performing UA and growth team, overseeing large-scale budgets and delivering sustainable, scalable user growth through paid campaigns, funnel optimization and innovative acquisition, retention and engagement initiatives. Core Responsibilities Drive full-funnel growth strategy- acquisition, activation, engagement, retention, and monetization with a focus on optimizing user lifetime value (LTV) and reducing churn Build and scale systems for growth experimentation, including rapid A/B testing, audience segmentation, and personalized user journeys Identify and unlock new growth levers such as referral programs, influencer marketing, cross-promotion, web-to-app strategies, and SEO/ASO enhancements Collaborate with product and live ops teams to integrate growth initiatives into gameplay loops and in-app engagement Develop and manage a robust growth analytics framework to measure cohort behavior, funnel conversion, and campaign incrementality Lead the integration of retention campaigns (push, email, in-app) into the broader growth strategy to maximize user value over time Evaluate and implement AI-driven tools for predictive modeling, creative automation, and user targeting to scale efforts efficiently Champion a culture of data-driven decision making and continuous iteration across the growth team Define and execute the overall UA and digital strategy, aligned with company goals across global markets Build, lead and mentor a team of UA specialists Oversee planning, execution and optimization of UA campaigns across Meta, Google Ads, Apple Search Ads, programmatic DSPs, and other emerging channels. Collaborate closely with production and art and marketing teams to ideate and iterate on ad creatives that maximize CTR, ROAS and other relevant KPIs Leverage deep analytical expertise to forecast, track KPIs, model LTV, and optimize CAC and ROI at scale Desired Profile: Minimum of 12-15 years of progressive experience in user acquisition/ digital marketing, with at least 10 years in senior leadership roles driving large-scale growth initiatives Ability to work in a startup ecosystem and have the bend to create processes and workflows from scratch. Expertise in campaign management on platforms like Meta, Google UAC etc. ideally in the gaming or entertainment sector Deep understanding of analytics platforms, MMPs, attribution models and cohort analysis Strong leadership, strategic thinking and communication skills Bachelors or Masters degree in Marketing, Business, Data Science, or related fields Experience in social casino or real-money gaming sectors Familiarity with AI-driven UA automation tools and in-house UA platforms Global market exposure, particularly US and Tier-1 markets

Job Category: Marketing Job Type: Full Time Job Location: Bangalore Salary: open to discuss Years of Experience: 10+ yrs Director User Acquisition & Growth Marketing (Bangalore) You will own and drive the global UA, growth and digital marketing strategy across all platforms for a suite of social casino games. This leadership role involves building and managing a high-performing UA and growth team, overseeing large-scale budgets and delivering sustainable, scalable user growth through paid campaigns, funnel optimization and innovative acquisition, retention and engagement initiatives. You will be responsible for driving full-funnel growth strategies from awareness to monetization while fostering a culture of experimentation and data-driven decision making. Core Responsibilities Drive full-funnel growth strategy- acquisition, activation, engagement, retention, and monetization with a focus on optimizing user lifetime value (LTV) and reducing churn Build and scale systems for growth experimentation, including rapid A/B testing, audience segmentation, and personalized user journeys Identify and unlock new growth levers such as referral programs, influencer marketing, cross-promotion, web-to-app strategies, and SEO/ASO enhancements Collaborate with product and live ops teams to integrate growth initiatives into gameplay loops and in-app engagement Develop and manage a robust growth analytics framework to measure cohort behavior, funnel conversion, and campaign incrementality Lead the integration of retention campaigns (push, email, in-app) into the broader growth strategy to maximize user value over time Evaluate and implement AI-driven tools for predictive modeling, creative automation, and user targeting to scale efforts efficiently Champion a culture of data-driven decision making and continuous iteration across the growth team Define and execute the overall UA and digital strategy, aligned with company goals across global markets Build, lead and mentor a team of UA specialists Oversee planning, execution and optimization of UA campaigns across Meta, Google Ads, Apple Search Ads, programmatic DSPs, and other emerging channels. Collaborate closely with production and art and marketing teams to ideate and iterate on ad creatives that maximize CTR, ROAS and other relevant KPIs Leverage deep analytical expertise to forecast, track KPIs, model LTV, and optimize CAC and ROI at scale Work with Analytics and Engineering teams to enhance attribution frameworks, tracking infrastructure and reporting tools (e.g. Appsflyer /Adjust) Stay ahead of industry trends, competitor strategies, privacy regulation changes and evolving platform capabilities Manage and strategically allocate UA budgets, ensuring optimal spend efficiency while delivering transparent performance reporting to executive leadership Desired Profile: Minimum of 12-15 years of progressive experience in user acquisition/ digital marketing, with at least 10 years in senior leadership roles driving large-scale growth initiatives Ability to work in a startup ecosystem and have the bend to create processes and workflows from scratch. Expertise in campaign management on platforms like Meta, Google UAC etc. ideally in the gaming or entertainment sector Deep understanding of analytics platforms, MMPs, attribution models and cohort analysis Strong leadership, strategic thinking and communication skills Bachelors or Masters degree in Marketing, Business, Data Science, or related fields Experience in social casino or real-money gaming sectors Familiarity with AI-driven UA automation tools and in-house UA platforms Global market exposure, particularly US and Tier-1 markets

We are looking for a performance-driven leader who excels in building scalable acquisition strategies and optimizing ad performance to drive real revenue growth. If you have a passion for leading a team, cracking ad performance, and maximizing ROAS, then this opportunity is for you. In this role, you will be responsible for owning and scaling paid media across various platforms such as Meta, Google (PMax, Adv+, Catalog, Retargeting), and other ad channels. You will also lead a team of performance marketers, guiding and mentoring them to achieve outstanding results. Additionally, you will conduct A/B tests on creatives, landing pages, and ad strategies to enhance funnel and CRO optimization for maximizing ROAS. A key aspect of this role involves making data-driven decisions by delving deep into analytics tools like GA4, Looker, and UTMs to optimize campaign performance. You will collaborate closely with content and design teams to develop high-performing ads as part of the creative strategy. To be successful in this role, you should have at least 3 years of hands-on performance marketing experience and possess strong team management and leadership skills. You should also demonstrate a track record of scaling ROAS-positive campaigns and have expertise in ad analytics, tracking, and attribution models. A deep understanding of audience psychology and conversion tactics is also essential for this position. Joining us offers you the opportunity to lead a growing team and shape the marketing roadmap. You will have full creative and budget ownership, allowing you to make a significant impact with your strategies at the intersection of performance, data, and brand growth.,

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad assets Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights Requirements 2-3 years of performance marketing experience, preferably with D2C or eCommerce brands Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads Solid understanding of GA4, attribution models, and audience segmentation Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization Creative flair for testing ad copy, visuals, and landing pages.

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad assets Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights Requirements 2--3 years of performance marketing experience, preferably with D2C or eCommerce brands Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads Solid understanding of GA4, attribution models, and audience segmentation Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization Creative flair for testing ad copy, visuals, and landing pages Skill : - D2C or eCommerce, Google Ads, Meta Ads, Bing Ads, GA4, attribution models, audience segmentation, ROI, CPC/CPA, conversion rate optimization, ad copy, visuals, landing pages