33 Attribution Models Jobs

As a Senior Marketing Analyst at our company, you will be reporting to the Lead of Marketing Analytics in a contract position. Your expertise in business intelligence (BI), data storytelling, and understanding of the B2B marketing funnel and ABM strategies will be crucial for this role. Your responsibilities will be divided among three core focus areas: - **Business Intelligence & Reporting**: - Build and maintain reporting infrastructure to support funnel visibility and marketing performance. - **Data Analysis and Validation**: - Ensure data accuracy and completeness throughout the full buyer journey. - **Data Storytelling & Strategic Insight**: - Turn data into actionable insights to drive campaign decisions and go-to-market strategies. In this role, you will: - **Own reporting**: - Build, manage, and scale dashboards and reports for marketing funnel performance, ABM programs, and pipeline impact. - **Validate and audit data**: - Ensure data accuracy across marketing automation, CRM, and attribution systems. - **Tell stories with data**: - Analyze performance data, extract trends, and synthesize insights to shape marketing strategy. - **Present performance insights**: - Deliver clear presentations tailored to marketing, sales, and executive stakeholders. - **Empower teams**: - Train colleagues to understand key funnel metrics and use BI tools for data-informed decisions. Qualifications we are looking for: - **6+ years of B2B marketing experience** focused on analytics, BI, or marketing operations. - Proven expertise in **BI tools** (preferably Power BI) for designing and building dashboards. - Strong analytical skills with SQL and spreadsheets, ETL experience is a plus. - Familiarity with **B2B funnels, attribution models**, and ABM techniques/tools like 6sense, Demandbase. - Experience with Salesforce, HubSpot, or Pardot. - A talent for **data storytelling** and presenting complex metrics to non-technical stakeholders. This is a **full-time** position, and the preferred experience level is 6 years as a Marketing Analyst. The work location is in person.,

Responsibilities: * Collaborate with creative & brand teams * Optimize ROAS, analyze performance data * Manage budgets, bidding strategies * Analyze performance data, report insights * Lead performance marketing campaigns

As a Meta Ads & Search Arbitrage Specialist at Plumm Ads, you will be responsible for planning, launching, and optimizing search arbitrage campaigns on Meta Ads. Your role is crucial in driving efficiency and maximizing ROI through managing and expanding campaigns across various platforms. Your key responsibilities will include conducting audience and competitor research to identify arbitrage opportunities, scaling profitable campaigns with efficient budget allocation and bidding strategies, running A/B tests on creatives, placements, and landing pages, analyzing performance data to implement strategic optimizations, maintaining daily profitability, and ensuring campaign efficiency. Collaboration with creative, analytics, and development teams for funnel optimization is essential, along with tracking key KPIs and providing performance reports. To qualify for this role, you must have at least 2-5 years of experience in Meta Ads, specifically in Search Arbitrage. Proficiency in Meta Ads Manager, Events Manager, Pixel setup, and audience building is required. Strong analytical skills, including proficiency with Excel/Google Sheets and Google Analytics, are necessary. An excellent understanding of bidding strategies, attribution models, and funnel performance is also essential. Working at Plumm Ads offers perks such as a culture that values freedom, creativity, and meaningful contributions, collaboration with a diverse international team of professionals, clear opportunities for professional growth and advancement, performance-based recognition and bonuses, and autonomy to lead projects. If you have direct experience running paid campaigns for Arbitrage using Meta Ads as the traffic source and possess the required skills and qualifications, we encourage you to apply for this full-time role based in Shalimar Bagh. Please note that general e-Commerce or lead-gen experience is not sufficient for this specialized position.,

The Adobe Analytics & Customer Journey Analytics Expert is responsible for designing, implementing, and optimizing digital analytics solutions to deliver actionable insights across web, mobile, and omnichannel experiences. This role bridges technical implementation and business strategy, ensuring data accuracy, advanced analysis, and insight-driven decision-making. You will be responsible for: Designing and maintaining Solution Design References (SDRs) for Adobe Analytics implementations. Configuring and managing report suites, eVars, props, events, classifications, and processing rules. Setting up and managing Connections and Data Views in Customer Journey Analytics (CJA). Implementing data collection tags using Adobe Launch or other tag management systems. Defining and implementing cross-device tracking and identity stitching strategies. Integrating online and offline datasets (POS, CRM, marketing platforms) into CJA via Adobe Experience Platform. Applying and maintaining data governance, compliance, and privacy standards (GDPR, CCPA). Building and maintaining interactive dashboards in Analysis Workspace and CJA. Developing attribution models, funnel/pathing analyses, and providing actionable insights. Partnering with Adobe Target & personalization teams for A/B testing and campaign optimization. Collaborating with marketing, product, UX, and development teams to align analytics with business goals. Training internal teams on using Adobe Analytics and CJA effectively. Staying updated on Adobe Analytics & CJA feature releases, industry trends, and best practices. Requirements: 3 - 7+ years of experience in web/digital analytics, with proven hands-on Adobe Analytics & CJA expertise. Proven expertise in Adobe Analytics (eVars, props, events), CJA (Connections, Data Views), Adobe Experience Platform, and Adobe Launch. Strong grasp of segmentation, attribution modeling, funnel analysis, and statistical analysis. Ability to translate raw data into business-ready insights with clear recommendations. Excellent communication skills with the ability to enable and upskill stakeholders. Strong business acumen and comfort collaborating with cross-functional teams. A track record of troubleshooting tracking/reporting issues and ensuring data quality. Preferred Skills: Working knowledge of SQL, API integrations, and predictive modeling. Experience with cross-device tracking and identity stitching strategies. Familiarity with data governance and compliance standards. Exposure to optimization and personalization initiatives using Adobe Target or similar tools.,

PW (PhysicsWallah) is a students lifelong learning partner that is democratizing education at scale in India, with a presence spanning online, offline, and hybrid modes, reaching 98% of Indias pin codes. PW has more than 10 million paid students on the PW app. PW also provides quality education to more than 36 million students through its 80 YouTube channels in 8 vernacular languages About the role:- Ability to design and execute both inorganic (paid: YouTube, Meta, Google, affiliates) and organic (SEO, content, influencers, WhatsApp CLM) funnels. Understand cohort analysis, attribution models, and ROAS tracking. Track record of improving visit-to-demo and demo-to-master conversion rates. Demo booking on marketing landing pages. Can deep dive into parent persona (Tier 2/3, Gulf, NRI, etc.) and map buying journeys. Experience running storytelling campaigns, influencers, parent-led content, YouTube shows, and SEO content farms. Can align Product, Sales, Mentors, Design, CLM, and Tech around a category P&L. Experience in building and leading a 510 member category/marketing team. Should bring a structured A/B testing playbook for ad creatives, pricing pages, WhatsApp CLM flows, demo reminders, and referral nudges. Knows how to rebalance spending across channels quickly (e.g., shifting from YouTube to Affiliates if CPL spikes) Must be a hustler who can fit into a startup (like CuriousJr within PW) Show more Show less

You are a results-driven Performance Marketer specialized in Meta (Facebook/Instagram) and Google Ads, with 2-3 years of experience in lead generation and running high-converting digital campaigns. Your role requires strategic thinking and hands-on execution to achieve measurable ROI across various funnels and industries. Your responsibilities will include planning, launching, and optimizing paid ad campaigns across Meta and Google Ads platforms, designing and executing lead generation strategies, conducting A/B testing for ad creatives and landing pages, monitoring campaign performance using various tools, creating and managing audience segmentation, collaborating with design and content teams, ensuring optimal spend efficiency, staying updated with industry trends, and delivering detailed performance reports to stakeholders. You must have at least 2-3 years of experience running performance campaigns on Meta Ads and Google Ads, demonstrated success in lead generation and high-converting campaign strategies, strong knowledge of pixel setup, event tracking, Google Tag Manager, and UTM parameters, proficiency in campaign optimization for cost efficiency and ROI, deep understanding of audience funnels and attribution models, a data-driven mindset, strong analytical and reporting skills, and experience with Google Analytics 4, Meta Events Manager, and CRM integrations. Preferred qualifications include Google Ads & Meta Blueprint certifications, experience with server-side tracking, familiarity with tools like Looker Studio, HubSpot, Hotjar, etc. In return, we offer competitive compensation with performance bonuses, a flexible work environment or remote option, opportunities to lead campaigns across diverse industries, and learning & upskilling support. To apply, email your resume and a portfolio of past campaigns with key metrics to shweta@mediamiles.in or call on +91 86556 65134 to schedule an interview with us.,

As a skilled and experienced Meta Ads Expert, you will be an integral part of our digital marketing team. Your primary responsibility will involve planning, creating, and managing paid advertising campaigns on various Meta platforms, including Facebook, Instagram, and other associated channels. Your expertise in Meta's advertising tools, audience targeting, performance analysis, and optimization strategies will be essential in delivering maximum ROI for our campaigns. To excel in this role, you must have proven experience in successfully managing Meta Ads campaigns. Proficiency in Meta Ads Manager and other Meta marketing tools is a must. You should possess a strong understanding of audience targeting and retargeting strategies, along with creative skills for designing compelling ad visuals and copy. Excellent analytical and data interpretation skills are crucial for evaluating campaign performance and making data-driven decisions. Knowledge of tracking and attribution models is important, as well as experience with third-party tools like Google Analytics and pixel tracking. Strong communication and project management skills will also be key in collaborating effectively with team members and stakeholders. This is a full-time position with a day shift schedule, and the work location is in person. Join us in leveraging the power of Meta platforms to drive successful advertising campaigns and achieve our marketing objectives.,

We are a technology-led healthcare solutions provider with a purpose to enable healthcare organizations to be future-ready. We offer accelerated global growth opportunities for individuals who are bold, industrious, and nimble. At Indegene, you will experience a unique career journey that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. If you are interested in exploring exciting opportunities at the convergence of healthcare and technology, visit www.careers.indegene.com. If you are seeking an exciting role in an entrepreneurial organization without the usual risks associated with it, then this opportunity is for you. We understand your desire for growth and variety in your career and invite you to join us in our journey of growth. At Indegene, our roles offer the excitement you seek at this stage of your career along with the reliability you desire. We hire the best talent and trust them to make a global impact from day one, handle teams, and take responsibility for outcomes while being supported and mentored by our leaders. As a profitable and rapidly growing global organization, we are currently seeking top talent to join us in this phase of growth. Working with us will place you at the intersection of two dynamic industries - healthcare and technology. You will have access to global opportunities for fast-track careers while collaborating with a purpose-driven team. This unique combination promises a truly differentiated experience for you. Role: Senior Analyst - Data Science We are in search of a results-driven and hands-on Lead Data Scientist/Analyst with 5-6 years of experience to lead analytical solutioning and model development in the pharmaceutical commercial analytics domain. The ideal candidate will play a pivotal role in designing and deploying Decision Engine frameworks, implementing advanced analytics solutions, and mentoring junior team members. Key Responsibilities: - Collaborate with cross-functional teams and client stakeholders to gather business requirements and translate them into robust ML/analytical solutions. - Design and implement Decision Engine workflows to support Next Best Action (NBA) recommendations in omnichannel engagement strategies. - Analyze large and complex datasets from sources like APLD, sales, CRM, call plans, market share, patient claims, and segmentation data. - Conduct ad hoc and deep-dive analyses to address critical business questions across commercial and medical teams. - Develop, validate, and maintain predictive models for use cases such as patient journey analytics, HCP targeting, sales forecasting, risk scoring, and marketing mix modeling. - Implement MLOps pipelines using Dataiku, Git, and AWS services to support scalable and repeatable deployment of analytics models. - Ensure data quality through systematic QC checks, test case creation, and validation frameworks. - Lead and mentor junior analysts and data scientists in coding best practices, feature engineering, model interpretability, and cloud-based workflows. - Stay updated with industry trends, regulatory compliance, and emerging data science techniques relevant to life sciences analytics. Must Have: - 5 years of hands-on experience in pharmaceutical commercial analytics, including exposure to cross-functional brand analytics, omnichannel measurement, and ML modeling. - Minimum of 3 years of experience in developing and deploying predictive models and ML pipelines in real-world settings. - Proficiency in data platforms such as Snowflake, Dataiku, AWS, and expertise in PySpark, Python, and SQL. - Experience with MLOps practices, including version control, model monitoring, and automation. - Strong understanding of pharmaceutical data assets (e.g., APLD, DDD, NBRx, TRx, specialty pharmacy, CRM, digital engagement). - Proficiency in ML algorithms (e.g., XGBoost, Random Forest, SVM, Logistic Regression, Neural Networks, NLP). - Expertise in key use cases: Next Best Action, Recommendation Engines, Attribution Models, Segmentation, Marketing ROI, Collaborative Filtering. - Hands-on experience in building explainable ML models and using tools for model monitoring and retraining. - Familiarity with dashboarding tools like Tableau or PowerBI is a plus. - Excellent communication and documentation skills to effectively convey findings to both technical and non-technical audiences. - Ability to work in a dynamic, fast-paced environment and deliver results under tight timelines. EQUAL OPPORTUNITY Location: Bangalore, KA, IN If this opportunity excites you, please apply below.,

As a Managed Media Buyer specializing in Google Display Network (GDN) & Facebook Ads, you will be responsible for planning, executing, and optimizing RSOC feed campaigns. Your main focus will be on scaling campaigns while maximizing ROI. This role requires a minimum of 2 years of experience in media buying, specifically in GDN and Facebook Ads. Your responsibilities will include monitoring campaign performance, analyzing data, and implementing A/B testing to ensure continuous optimization. You will be tasked with efficient bidding and audience targeting strategies to drive maximum conversions. Collaboration with creative teams to develop compelling ad creatives is essential for success in this role. To excel in this position, you should possess a proven track record in GDN & Facebook Ads media buying, with hands-on experience in managing RSOC feed campaigns. Strong analytical and problem-solving skills are crucial, along with the ability to scale campaigns profitably and efficiently. Proficiency in tracking tools, pixel setup, and attribution models will be beneficial. Joining our team will provide you with the opportunity to work on high-budget and scalable campaigns in a data-driven decision-making environment. You will have the chance to grow professionally within a fast-paced digital team. If you are a performance-driven media buyer looking to make an impact in the digital marketing space, we encourage you to apply or reach out for more details.,

As a Digital Marketing Manager at Rapid Global Growth (RGG), you will have the opportunity to architect a multi-channel digital strategy that propels Puffy, a Top 5 US mattress brand, to new heights in revenue generation and establishes it as a premium luxury sleep-tech brand on a global scale. You will play a pivotal role in influencing the multi-million dollar revenue stream through data-driven campaign optimization across major digital platforms. This high-impact position offers a competitive salary range of AED 20,000 - 35,000/month, along with up to a 10% performance bonus, all tax-free. Additionally, you will benefit from full relocation support to Dubai, including flights, visa sponsorship, and accommodation upon arrival. Collaborating with the top 1% of global talent at RGG, you will work closely with the Forbes Council Member CEO, gaining invaluable executive mentorship and exposure to elite-level thought leadership. Leveraging cutting-edge marketing platforms and advanced tools such as Meta Business Suite and Google Marketing Platform, you will drive innovation and transformation in campaign performance and scalability. In this role, you will lead the charge in architecting multi-channel growth engines, conducting data-driven innovation through A/B testing, mastering advanced attribution models, orchestrating full-funnel excellence, and spearheading creative strategy. Your responsibilities will include optimizing campaigns across various platforms, meeting or exceeding ROAS targets, and ensuring seamless customer journeys that drive acquisition and loyalty. The ideal candidate for this position should possess 5+ years of digital marketing experience, with a focus on managing Meta campaigns for D2C brands. Extensive expertise across Google Ads, YouTube, and other performance marketing channels, as well as advanced campaign tracking and attribution capabilities, are key requirements. Additionally, a strategic problem-solving mindset, exceptional communication skills, and a creative direction talent are highly valued. Having experience in the mattress, furniture, or home goods sector, proficiency in programmatic advertising, and knowledge of TikTok Ads campaigns are considered good-to-have skills. The compensation package includes an industry-leading salary, performance bonus, full relocation coverage, comprehensive health and wellness benefits, elite peer group collaboration, career fast-track opportunities, and global growth recognition. If you are ready to shape the future of e-commerce, drive impactful campaigns, and accelerate your career growth in a dynamic environment, we invite you to apply now and be part of our exciting journey at RGG. Join us in Dubai, collaborate with a top-tier global team, and contribute to the success story of a beloved American brand on a global stage. Your next career milestone awaits!,

Why This Might Be the Best Job Ad You See Today: No corporate ladders here, just rocket fuel for your career trajectory. Learn directly from the best, on the job, making a real impact, every single day. Be at the absolute ground floor of a company set to redefine startup acceleration globally. And did we mention you get to live in the Himalayas while doing it And did we mention you get to live in the Himalayas while doing it This is your exclusive invitation to join Day 0 of something revolutionary. Tavastra is fully- residential co-creation startup village program , where founders, investors, and experts come together to build startups from the ground up. Key responsibilities Own and execute the paid marketing strategy across Google Ads, Meta, LinkedIn, YouTube, and emerging platforms. Build, launch, and optimize high-performance campaigns with a focus on ROI, CAC, and LTV . Collaborate with content, design, and community teams to craft compelling creative assets that drive clicks and conversions. Set up, monitor, and analyze campaign dashboards (Google Analytics, GA4, Meta Ads Manager, etc.) to derive actionable insights. Lead A/B testing, retargeting, and growth hacks to scale awareness and engagement. Work closely with the leadership team to align marketing strategy with Tavastras growth goals. What are we looking for 04 years of experience in performance marketing, growth, or digital acquisition . Strong track record of running campaigns with measurable ROI. Deep knowledge of Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms . Experience with funnels, tracking, pixels, attribution models, and analytics tools . Strong analytical skills with comfort in Excel/Sheets, GA, and dashboards. A bias for experimentation and iteration always testing, learning, and improving. Clear communicator with the ability to simplify data into actionable insights. Bonus: Experience working in startups, accelerators, or VC-backed companies . The Tavastra Deal Live the Dream: Enjoy free, high-quality accommodation at a stunning resort in Chail, Himachal Pradesh. This is not just a place to stay; it&aposs your immersive "Startup Village". Fuel Your Peak Performance: Benefit from all-inclusive, nutritious meals meticulously designed by nutritionists to keep you energized and healthy. Competitive Stipend: Receive up to20,000 per month stipend for the program duration. Unparalleled Access & Learning (Priceless): This is where it gets revolutionary. Be a part of the journey of 21 crazy startups from initial idea to investor pitch. Build a network that others take a decade to cultivate. If you bring exceptional value, demonstrate incredible growth, and embody the Tavastra spirit during the Fellowship You could be offered a full-time role with Tavastra. Receive an industry-best salary and significant ESOPs. Earn the coveted title and responsibility of a Tavastra Core Member Show more Show less

Job Title: Paid Ads Executive Location: Ahmedabad, Gujarat (Onsite) Salary: ?75K80K per month About the Role We are seeking a results-driven Paid Ads Executive to manage and scale high-performance paid campaigns for USA and Australia-based clients. If you thrive on data, optimization, and ROI-focused strategies, this role is for you. Key Responsibilities Plan, execute, and optimize paid campaigns across Google Ads, Facebook, Instagram, Amazon , and other platforms. Conduct keyword research, competitor analysis , and create engaging ad copy. Monitor campaigns daily and make real-time optimizations to meet KPI targets. Analyze campaign data and deliver actionable insights through detailed performance reports . Manage advertising budgets and allocate spends strategically across channels. Collaborate with creative and development teams to deliver impactful ad creatives and landing pages . Required Qualifications 24 years of hands-on paid ads management with $50,000+ monthly spend . Expertise in Google Ads and Facebook Ads Manager . Strong analytical skills with proficiency in Google Analytics and Excel . Experience with conversion tracking, attribution models, and A/B testing . Excellent English communication and client coordination skills. Self-motivated, data-driven mindset. Preferred Qualifications Bachelors degree in Marketing or related field . Google Ads and Facebook Blueprint certifications. Experience with LinkedIn Ads , e-commerce campaigns, and marketing automation platforms. Basic knowledge of HTML/CSS and SQL . Why Join Us Work on high-budget campaigns for international markets . Collaborate with a passionate and performance-focused team. Competitive pay and growth opportunities. Show more Show less

We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands. The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4. Key Responsibilities Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys Work closely with the creative team to develop compelling, conversion-focused ad assets Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights Requirements 2-3 years of performance marketing experience, preferably with D2C or eCommerce brands Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads Solid understanding of GA4, attribution models, and audience segmentation Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization Creative flair for testing ad copy, visuals, and landing pages.

Do you live and breathe Google Ads Do you get a thrill from turning ad spend into measurable revenue If yes Multiplier AI Limited wants you on our team! At Multiplier AI, we combine data, creativity, and AI-driven strategies to help brands grow faster. Were expanding our performance marketing team and looking for a Google Ads Rockstar who can take our campaigns to the next level. What Youll Do Create, manage, and optimize Search, Display, Shopping, YouTube, and App Campaigns . Master the art of keywords, audience targeting, and conversion optimization . Dive into data to track ROI, improve Quality Scores, and lower CPC. Collaborate with creative teams for killer ad copies and visuals . Stay ahead of Google Ads trends, policies, and algorithm changes . Run A/B tests to find what works (and what works even better). What Were Looking For 35 years of hands-on Google Ads experience with a strong ROI track record. Google Ads Certification (must-have ?). Proficiency in Google Analytics, Tag Manager, Data Studio . Solid knowledge of conversion tracking, remarketing & attribution models. Excellent communication skills to share insights with both teammates and clients. Ready to join immediately and work full-time from our Hyderabad office . Why Join Us ? Competitive salary + performance incentives ? Work on high-budget, high-impact campaigns for leading brands ? Access to AI-powered marketing tools ? Growth-focused, collaborative team culture ? Direct impact on client success stories Show more Show less

As a Performance Marketer specializing in D2C fashion brands, you will utilize your expertise to scale brands effectively through Facebook/Instagram ads and Google Ads. Managing budgets exceeding 1L per month, you will be responsible for driving high-ROI campaigns and achieving exceptional results. Your main responsibilities will include planning, executing, and optimizing paid media campaigns on Meta (FB/Instagram) and Google Ads. You will be expected to develop and test creative ad strategies to maximize conversions and ROI, while continuously monitoring campaign performance to make data-driven optimizations. Collaboration with the creative/content team is essential to develop high-performing ad creatives. Tracking key performance metrics such as CAC, ROAS, and others will be crucial to ensure profitability. Additionally, staying updated on platform changes, ad policies, and emerging marketing trends is imperative to stay ahead in the industry. To excel in this role, you should possess a minimum of 2 years of hands-on experience in paid ads for D2C brands, with a preference for fashion brands. A proven track record of scaling campaigns with budgets of 1L+ per month is necessary. Strong analytical and reporting skills are essential, along with experience in retargeting, funnel strategies, and attribution models. The salary offered for this position will be as per industry standards and will depend on your last drawn salary.,

Job Title: Performance Marketing Strategist anD Executor (Google Search & Meta) Experience: 4 to 5 years Department: Marketing / Growth / Digital Media Location: Prabhadevi, Mumbai About the Role: We are seeking a data-driven Performance Marketing Strategist/ Executor to lead the planning, execution, and optimization of paid campaigns across Google Search and Meta Ads. The ideal candidate should be experienced in managing end-to-end performance marketing funnels with a sharp focus on growth metrics such as ROAS, CAC, and LTV. You will work closely with creative, content, and product teams to design customer acquisition strategies that scale profitably. Key Responsibilities: Own and manage strategy for Google Search and Meta campaigns, including audience segmentation, targeting, bidding strategies, and creative direction Develop and implement data-backed campaign roadmaps across platforms, focusing on performance KPIs Conduct thorough competitor and keyword research to identify new growth opportunities Drive regular A/B tests on creatives, audiences, and landing pages to improve conversion rates Monitor and analyze campaign performance and provide actionable insights through dashboards and reporting tools Optimize campaigns for maximum ROI, leveraging platform signals, first-party data, and conversion tracking setups Collaborate cross-functionally with design, product, and analytics teams to align marketing efforts with business goals Keep up-to-date with the latest industry trends, platform updates, and digital innovations Requirements: 45 years of proven experience in performance marketing strategy with a focus on Google Search & Meta Ads In-depth knowledge of campaign structure, bidding models, ad copy optimization, and audience strategy Hands-on experience with Google Ads Manager, Meta Ads Manager, Google Analytics Strong understanding of conversion tracking, pixel setup, UTM structures, and attribution models Excellent analytical skills with advanced proficiency in Excel, Google Sheets, and data visualization tools Strong communication skills and ability to present strategy and performance insights clearly Google Ads and/or Meta Blueprint certifications are a plus Show more Show less

Job Overview We are looking for a detail-oriented and tech-savvy Assistant Manager - Mobile Ad Operationsto join our growing team. The role involves managing, optimizing, and analyzing mobile ad campaigns across various platforms to ensure seamless delivery and performance. You will be a key player in campaign trafficking, client coordination, and reporting. Key Responsibilities Set up, monitor, and optimize mobile advertising campaigns on platforms such as Trackier, Affise, Appsflyer, Branch, etc. Manage daily ad campaign operations including tracking URLs, testing creatives, and troubleshooting delivery issues. Coordinate with publishers/affiliates and internal teams to ensure smooth campaign execution and timely delivery. Monitor campaign KPIs (CTR, CVR, ROI, retention, etc.) and ensure performance targets are met. Generate and analyze daily/weekly reports and provide insights for optimization. Maintain accurate documentation of campaign setup, targeting details, and performance logs. Assist in managing SDK integrations and postback setup between advertiser and publisher tracking systems. Required Skills & Qualifications Bachelors degree 24 years of experience in mobile ad operations, digital marketing, or affiliate campaign management. Strong understanding of mobile tracking platforms (e.g., Appsflyer, Branch, Kochava, Adjust). Hands-on experience with affiliate marketing platforms (Trackier, Affise, Everflow, etc.). Strong analytical skills and proficiency in Excel/Google Sheets. Excellent communication and coordination skills. Ability to handle multiple campaigns and work in a fast-paced environment. Good to Have Experience with CPI, CPA, CPL, and CPM-based campaigns. Familiarity with attribution models and fraud detection tools. Basic understanding of programmatic and RTB platforms. Skills: affiliate campaign management,operations,ad operation,mobile,mobile ad operations,excel,campaigns,mobile tracking platforms,digital marketing,platforms,google sheets,communication,affiliates,coordination Show more Show less

We are seeking a detail-oriented and analytical Digital Marketing Specialist with a strong understanding GCC digital landscape to join our growing team. You will be responsible for creating, implementing, and managing various digital marketing campaigns to achieve our brand awareness, consideration, and sales goals. You will be a data-driven professional with a commitment to excellence and a passion for staying ahead of the latest trends e-commerce and performance marketing. Key Responsibilities: Digital Campaign Development & Execution Market & Competitor Analysis Content Creation & Coordination Performance Tracking & Reporting Budget Management & Optimization Requirements: Bachelors degree in marketing, Business, or related field Hands on experience in performance marketing Proven experience managing paid campaigns across digital channels Strong understanding of attribution models, bidding strategies, and audience segmentation Proficiency in analytics tools Certifications in Google Ads or Meta Blueprint (preferred) Show more Show less

The ideal candidate must bring significant ambition, drive, and an entrepreneurial mindset to Pine Labs. They should thrive in a high-growth, multi-cultural environment with an expanding geographical presence. The candidate is expected to be dynamic, motivated, and entrepreneurial, particularly in driving Enterprise/Corporate market expansion in Bangalore. As a key player in the organization, the candidate will design and implement the ad monetization strategy for Pine Labs" POS infrastructure, focusing on screens, receipts, and data-led opportunities. Building and nurturing a partner ecosystem including ad networks, agencies, and brand advertisers is crucial. The candidate will prioritize non-intrusive ad formats that enhance the customer and merchant experience while boosting revenue. In this role, the candidate will lead experiments, optimize monetization funnels, and collaborate with Engineering & Product teams to develop tech-integrated solutions. They will launch pilots, create monetization playbooks, and establish a go-to-market framework for merchants and advertisers. Monitoring ad performance, fill rates, and compliance with privacy regulations will be essential. The candidate should have 10-15 years of experience in digital advertising, ad tech, or monetization strategy, preferably in fintech, media, or B2B2C SaaS. Exposure to ad sales, media partnerships, and programmatic advertising is advantageous. Proficiency in integrating ad products into various touchpoints with a focus on user experience is required. A data-driven mindset, strong communication skills, and the ability to collaborate with cross-functional teams are essential. This role offers the opportunity to build a new revenue stream within Pine Labs, leveraging India's vast merchant ecosystem and consumer insights. The candidate will work in a culture that emphasizes ownership, agility, and forward-thinking. A strong academic background, such as an MBA, PGDM, or engineering degree from Tier 1 universities, is preferred. While not mandatory, an engineering background would be advantageous. Pine Labs values individuals who make quick decisions, take ownership, innovate for the future, take pride in their work, collaborate effectively, and empower others for growth.,

As a Media Planner at Happy Marketer, you will play a crucial role in leading the development and implementation of cutting-edge media strategies to drive measurable success for clients and foster business growth. Your responsibilities will include overseeing substantial media investments across various channels, providing strategic guidance to a team of planners, and cultivating collaborative partnerships with internal departments and external media partners. Through your data-driven approach, you will ensure that campaigns are not only efficient and effective but also closely aligned with client objectives and market dynamics. Your key responsibilities will involve strategizing and executing end-to-end media strategies that cover digital, offline, performance, and programmatic channels for assigned brands or accounts. You will be tasked with transforming complex client objectives and audience insights into innovative media approaches that maximize ROI and meet specific KPIs. Additionally, you will pioneer omnichannel planning frameworks to ensure seamless consumer experiences throughout the customer journey and drive strategic pivots when necessary based on real-time campaign performance data and market conditions. In terms of budget and financial management, you will strategically oversee and optimize annual media budgets exceeding $3 million, ensuring efficient allocation across platforms and channels. You will develop detailed media investment scenarios to help clients understand potential outcomes at different spending levels and create pacing and budget allocation frameworks to maximize performance while upholding fiscal responsibility. Collaboration with finance teams to establish consistent spend recognition procedures and maintaining accurate financial forecasting models for client campaigns will also be part of your role. You will be required to orchestrate seamless collaboration with various teams such as analytics, programmatic, SEO/SEM, creative, and client services to develop truly integrated media plans. Regular cross-departmental planning sessions will be facilitated to ensure alignment on campaign objectives and execution, while partnerships with data science teams will be crucial in developing advanced attribution models for accurate channel performance measurement and optimization decisions. Close coordination with buying and ad operations teams will also be essential to ensure flawless campaign implementation. Furthermore, you will be expected to conduct comprehensive competitive analysis and media landscape assessments to identify strategic opportunities and threats. Staying updated on consumer behavior trends and media consumption patterns will enable you to make forward-thinking recommendations. Leading post-campaign analysis to extract actionable insights for future planning cycles and creating test-and-learn frameworks to explore new channels, formats, and targeting approaches will also be part of your responsibilities. Building and maintaining strong relationships with platforms like Google, Meta, TikTok, and premium publishers, negotiating advantageous rates and strategic partnerships, evaluating and onboarding emerging media platforms, and securing exclusive advertising opportunities will fall under your purview of vendor and partnership management. Effective client communication through compelling presentations of media strategies, plans, and performance to senior stakeholders, insightful Quarterly Business Reviews, and impactful performance dashboards and reporting frameworks will be crucial aspects of your role. You will also need to ensure that all media plans adhere to brand safety guidelines and regulatory compliance standards, implement media sustainability initiatives, establish fraud prevention protocols, and maintain documentation of planning decisions and partner agreements for audit purposes. Your qualifications should include a Bachelor's degree in Marketing, Advertising, Business, or related field (MBA preferred), 2-5 years of progressive experience in media planning, strong analytical skills, leadership abilities, and proficiency in media planning tools and performance analysis platforms. Success in this role will be measured by your ability to develop and execute media strategies that consistently meet or exceed client KPIs, effectively manage multi-million dollar budgets with demonstrated optimization results, maintain high client satisfaction scores and relationship longevity, and contribute to agency growth through expanded client relationships and new business wins. This is a full-time permanent position based in Bengaluru, Karnataka, India, with the opportunity to work remotely.,

The role at Pine Labs in Bangalore requires a candidate with significant ambition, drive, and an entrepreneurial mindset to contribute towards business growth in a high-growth, multi-cultural organization. The candidate should be dynamic, motivated, and entrepreneurial, focusing on building Enterprise/Corporate market expansion in the city. Reporting to the Senior EVP, the candidate will be responsible for designing and implementing the end-to-end ad monetization strategy across Pine Labs" POS infrastructure, with a focus on screens, receipts, and merchant-level data-led monetization opportunities. Building a partner ecosystem including ad networks, agencies, media buyers, brand advertisers, and programmatic platforms is essential. Prioritizing non-intrusive, value-aligned ad formats to enhance the customer/merchant experience while maximizing revenue is a key responsibility. The candidate will lead experiments, optimize monetization funnels using analytics and A/B testing, and collaborate with Engineering & Product teams to develop tech-integrated monetization solutions. Launching structured pilots, building monetization playbooks, and establishing internal operating cadences to monitor ad performance and compliance with privacy and ad regulation norms are crucial aspects of the role. The ideal candidate should have 10-15 years of experience in digital advertising, ad tech, or monetization strategy, preferably within fintech, media, or B2B2C SaaS industries. Exposure to ad sales, media partnerships, or network onboarding is advantageous. Strong knowledge of programmatic advertising, performance marketing, and first-party data monetization is required. Experience in integrating ad products into consumer or merchant touchpoints with consideration for user experience is essential. The role offers the opportunity to build a new revenue line within Pine Labs, leveraging one of India's largest merchant ecosystems with extensive offline presence and consumer insights. The candidate will work in a leadership culture that emphasizes ownership, agility, and future-oriented thinking. A strong academic background such as an MBA/PGDM/Graduate Engineer from Tier 1 universities is preferred for Management Trainee Profiles. While Engineering is not mandatory, it would be advantageous. The desired qualities in candidates include decisiveness, ownership, forward-thinking, continuous learning, team collaboration, and empowerment for growth.,

Role Overview : Performance Marketing Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Optimize install campaigns to improve cost per install, installation rates, post install performance. Manage all the programmatic campaigns from ideation to media planning and optimization. Measure App engagement metrics like MAU, DAU, Converting users on a regular basis. Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. Identify trends and insights, and optimize spend and performance based on the insights Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Managing budgets and financial for digital marketing initiatives for the organization. Knowledge, Skills & Qualification Requirements : 811 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms. Strong understanding of audience strategy, media planning, attribution models, and martech tools. Demonstrated success in growing digital acquisition, campaign ROI, and new user retention. Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing. Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus. Strategic thinker with a data-first approach to solving problems. Experimentative mindset with ability to test, iterate, and scale rapidly. Strong stakeholder management and collaboration skills across cross-functional teams. Capability to mentor and grow junior team members while fostering cross-business learning. Show more Show less

Are you the 1 in 899,000 Digital Marketeers who are bored with incremental gains * Note : Job Based Onsite in Dubai (Full Relocation & Visa Sponsorship Provided) * You&aposre at the top of your game. You&aposve mastered multi-channel campaigns, tamed attribution models, and driven revenue for D2C brands. But you&aposre hitting a ceiling! You&aposre tired of fighting for budget, explaining your vision to layers of management, and feeling like your true impact is being diluted. You know you have the talent to architect something legendary, but you&aposre stuck in a role that asks you to maintain, not build. Well, here is an invitation to the next chapter in your career. We believe elite talent deserves a premium commitment. We back our vision with two things you won&apost find anywhere else: a world-class lifestyle and the world&aposs most advanced AI-native toolbox. Your Reward (Tax-Free Prosperity): A highly competitive and transparent salary of AED 20,000 - 35,000/month + up to 10% performance bonus, all tax-free and top in class. Your Toolbox (AI-Native Environment): While other companies are figuring out AI, we are rebuilding our entire growth and performance engine around it. You will architect digital strategy in a truly AI-native environment, a competitive advantage few marketers in the world will have. At Puffy, we&aposre not just offering a job. We&aposre offering you a plan to realize your full potential: Directly Architect the Strategy: You won&apost just executeyou will work directly with our Forbes Council CEO to design and own the multi-million dollar global marketing strategy. Your vision will be the company&aposs vision. Act with Radical Freedom: We&aposve eliminated the red tape that suffocates A-Players. You&aposll have the budget, the advanced AI-native stack, and the autonomy to test, innovate, and scale winning campaigns without layers of approval. Experience True Impact: You will see the direct line from your data-driven optimizations to our multi-million dollar revenue stream, establishing Puffy as the premier luxury sleep-tech brand on a global stage. This role is for you if: You have a 5+ years history of driving massive revenue impact for D2C brands (especially with Meta campaigns ). You see complex data not as a report, but as a story waiting to be told. You are a strategic problem-solver who is obsessed with finding untapped growth in competitive markets. Here&aposs What Success Looks Like: In 12-24 months, you will have built a world-class growth engine, accelerated your path to leadership, and be living a tax-free, world-class lifestyle in Dubai. You will look back at this as the moment your career transformed from being a great marketer to being a true AI-native industry architect. The Alternative is clear: another year in a role where your potential is capped and your best ideas die in committee. Ready to Shape Your Story Click "Apply" and take the first step. Our streamlined 3-phase hiring process is designed for elite talent like you. If you pass our online assessment, you could be invited to Phase 2 within one business day. Show more Show less

The Marketing Analytics Manager for the MIS function will be responsible for gathering, analyzing, and interpreting marketing performance data to generate insights that drive business growth. You will develop and maintain dashboards, manage marketing databases, and collaborate with cross-functional teams to optimize marketing performance. This role requires expertise in data analytics, reporting, marketing metrics, and MIS tools, with a focus on aligning data insights with marketing goals. You will be responsible for data collection and management, including gathering marketing data from various sources like Google Analytics, CRM systems, social media platforms, email marketing tools, and paid media platforms. Ensuring data integrity and consistency across multiple marketing channels and systems will be a key aspect of your role. Additionally, you will maintain and update a centralized marketing database to provide a single source of truth for marketing performance metrics. You will develop and maintain automated dashboards using tools like Tableau, Power BI, Google Data Studio, or Excel to ensure real-time access to key marketing metrics such as traffic, conversions, ROI, and CAC. Creating reports on marketing performance at different intervals and providing insights into campaign effectiveness, channel performance, and customer behavior will also be part of your responsibilities. You will present data reports and insights to executive leadership, marketing teams, and other stakeholders to inform strategic decisions. Analyzing marketing campaign performance across multiple channels to determine the effectiveness of various tactics and channels will be essential. You will provide insights on key performance metrics like ROMI, CAC, CLV, and lead-to-sales conversion rates and identify trends, patterns, and correlations in the data to uncover actionable insights and optimize marketing strategies. Using historical data and trends, you will support forecasting of marketing performance and budget allocation for future campaigns. Evaluating the impact of marketing spend and resource allocation across different channels to optimize budget efficiency will also be part of your role. You will set up and manage campaign tracking systems to monitor the performance of all marketing initiatives and provide recommendations to improve campaign performance. Collaborating with IT and MIS teams to ensure seamless integration of marketing data into the broader company data infrastructure and working closely with marketing teams to ensure data insights align with campaign objectives will be crucial. Establishing data governance policies and developing best practices for data collection, reporting, and usage across the marketing organization will also be part of your responsibilities. Required Skills and Experience: - 5+ years of experience in marketing analytics, data analysis, or business intelligence with a focus on marketing performance. - Strong proficiency in data visualization and reporting tools like Tableau, Power BI, Google Data Studio, and advanced Excel skills. - Expertise in Google Analytics, Google Tag Manager, and other web analytics platforms. - Familiarity with CRM systems (HubSpot, Salesforce) and email marketing platforms for data extraction and analysis. - Strong understanding of marketing KPIs such as CAC, CLV, ROMI, conversion rates, and other key marketing metrics. - Hands-on experience with attribution models, data segmentation, and campaign tracking. - Excellent communication skills, with the ability to present complex data in a clear and actionable manner. - Experience with SQL, Python, or R for data extraction and analysis is a plus.,

About Client: You will be joining a leading Education Institution as the Digital Marketing Head (Facebook & Google Ads), responsible for managing an annual ad spend of 10-15 Crores. As a highly skilled and performance-driven professional, you will play a crucial role in driving customer acquisition, improving ROI, and scaling digital campaigns for maximum impact and reach. Key Responsibilities: You will be responsible for developing and executing data-driven performance marketing strategies for Facebook Ads (Meta) and Google Ads to drive leads, sales, and ROI. Your role will involve planning, launching, optimizing, and scaling campaigns across Search, Display, YouTube, and Meta platforms (FB/Instagram). You will manage and optimize an annual ad spend of 10-15 Cr with accountability for CPL, CAC, ROAS, and other key performance metrics. Leading a high-performance team of digital marketers, analysts, and creative strategists will be part of your responsibilities. Collaborating with the design and content teams to create compelling ad creatives and landing pages that drive conversion is essential for success in this role. You will utilize tools like Google Analytics, Data Studio, and platform dashboards to generate actionable insights and performance reports. Working closely with sales and product teams, you will focus on improving conversion rates across the entire funnel from click to customer. Continuous testing of creatives, audience segments, bidding strategies, and landing pages to optimize performance will be a key aspect of your role. Qualifications & Skills: You should have proven experience in managing high-budget digital campaigns (10 Cr+ annually). Hands-on expertise in Meta Ads Manager and Google Ads (Search, Display, Video) is required. Deep understanding of conversion tracking, pixel setup, and attribution models is essential. Strong analytical skills with proficiency in tools like GTM, GA4, and Excel are necessary. Experience in edtech, e-commerce, or B2C subscription-based models is a strong plus. Excellent leadership and project management skills are crucial for this role. Preferred Qualifications: A Bachelor's or Master's degree in Marketing, Business, or a related field is preferred. Certifications in Google Ads and Meta Blueprint would be advantageous. Experience with CRM integrations, lead nurturing, and marketing automation tools is a plus. Location: Chennai Experience: 8+ years in performance marketing,