35 Appsflyer Jobs

Job Title: Performance Marketing Manager Experience: 68 Years Location: Navi Mumbai Type: Full-time Budget: Open Reporting: VP Marketing About the Role Were looking for a Performance Marketing Manager with 68 years of hands-on experience in strategizing, planning, and executing paid marketing campaigns across digital channels. The ideal candidate should have a proven track record in driving performance-led growth in the FMCG or D2C space, with a deep understanding of platforms like Meta, Google, and other eCommerce and Qcom ad networks. This person will work cross-functionally with creative and product teams, bringing analytical rigor, media planning expertise, and a strong creative eye to build high-impact campaigns. Key Responsibilities Strategize & Execute Paid Campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and eCommerce platforms (Amazon, Flipkart, etc.). Lead media planning, budgeting, and performance forecasting across platforms. Identify the right mix of channels and optimize campaign performance based on CAC, ROAS, CTR, CVR, and other key metrics. Partner with the creative team to develop impactful ad creatives, landing pages, and messaging that converts. Monitor and analyze daily/weekly campaign performance, generate reports, and identify opportunities for improvement. Conduct experimentation and A/B testing across audiences, creatives, bidding strategies, and funnels. Stay updated with the latest platform trends, beta features, and algorithm changes. Coordinate with sales, product, and retention teams to ensure aligned marketing objectives. Lead or manage agencies, freelancers, or internal team members where applicable. Required Skills & Experience 68 years of hands-on experience in performance marketing, preferably in FMCG, CPG, or D2C brands. Strong grasp of Meta Ads Manager, Google Ads, GA4, and platform-specific tracking tools (MMPs like Appsflyer or Branch a plus). Experience with eCommerce marketplace ads (Amazon Sponsored Ads, Flipkart Ads, etc.) and QQcom or Tencent ecosystem a bonus. Ability to balance both strategy and execution thinking big while acting quickly. Creative sensibility to evaluate ad creatives and understand what resonates with audiences. Analytical mindset with expertise in Excel, dashboards, and marketing analytics tools. Strong communication and cross-functional collaboration skills. Comfort working in a fast-paced, dynamic environment. Good to Have Experience managing or mentoring junior marketers or agencies. Exposure to programmatic advertising or influencer-driven paid campaigns. Knowledge of SEO, CRM, and retention marketing tools. Show more Show less

???? About the Role Were looking for a highly driven Senior Performance Marketing Manager to take the lead on executing and optimizing digital campaigns across Meta, Google, YouTube, and other high-impact platforms. If you thrive in a fast-paced environment, love working with data, and have a knack for driving ROI-positive growth, this role is for you. ???? What Youll Do Plan, execute, and optimize paid marketing campaigns across Meta, Google, Snapchat, and other relevant channels. Own and scale user acquisition efforts while keeping a strong focus on CAC, ROAS, and LTV: CAC ratios. Manage large monthly ad budgets with daily and weekly performance tracking and iteration. Monitor key metrics, generate performance reports, and extract actionable insights to improve strategy. Stay updated with the latest platform changes, algorithm updates, ad formats, and emerging marketing trends. Collaborate with product and tech teams to ensure accurate event tracking, seamless pixel and attribution setup, and robust analytics frameworks. ???? What Were Looking For ? 3-5 years of hands-on experience running paid campaigns on Meta Ads Manager, Google Ads, YouTube, etc. ???? Proven experience in managing budgets per month with performance ownership. ???? Strong understanding of marketing funnels, user behavior, and conversion tracking. ????? Proficiency in tools like Google Analytics, Meta Ads Manager, Google Ads, and AppsFlyer. ???? Analytical mindset with the ability to interpret data and make informed decisions. ???? Excellent collaboration skills to work across cross-functional teams. ? Experience in startups is a plus. The FRND team operates six days a week, with every 1st and 3rd Saturday working. About FRND FRND is redefining the way people connect by building a social platform thats not just engaging but also safe, inclusive, and fun. Were a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships. Why FRND Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA. Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRNDs explosive success. Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital. Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work. Product-Centric Mindset: Work in a company where products take center stage, solving unique challenges with innovative solutions. Show more Show less

Designation: Executive CRM (Retention Marketing) Location: Andheri East, Mumbai, Maharashtra Employment Type: Full-time The Executive- CRM (Retention Marketing) will play a key role in executing lifecycle campaigns across Email, WhatsApp, SMS, App Push, and RCS to drive repeat purchases and retention for our Beauty and Personal Care products. This role is highly execution-focused and requires someone who is hands-on with CRM tools, understands segmentation, and can work at a fast pace with the creative and growth teams. The ideal candidate should be tech-savvy, detail-oriented, and have a strong grasp of how communication, segmentation, and timing impact customer engagement and revenue. Key Responsibilities: Campaign Execution: Build and launch campaigns across WhatsApp, Email, SMS, App Push, and RCS. Ensure all campaigns are executed accurately, on time, and aligned with brand guidelines. Channel Expertise & Optimization: Use tools like WebEngage, MoEngage, or similar to create journeys, set up trigger-based flows, and optimize open rates, click rates, and conversions through iterative testing. Segmentation & Targeting: Create relevant customer segments based on user behavior, purchase history, product interest, and repeat patterns to drive personalized communications. WhatsApp Marketing: Execute WhatsApp campaigns and flows using utility, hybrid, and interactive messaging formats. Work with CRM vendors to set up journeys and troubleshoot delivery issues. Creative Coordination: Collaborate with internal teams to write briefs, guide messaging, and provide inputs on creatives to ensure communication is impactful and optimized for CTR. App CRM Campaigns: Execute and optimize App Push and In-App campaigns tailored for the app user journeyonboarding, engagement, and reactivationensuring timely, personalized communication that drives app retention and repeat purchases. Qualifications: Experience: 0-2 years of experience in CRM or Retention Marketing in the D2C, Beauty, or Ecommerce industry. Execution Skills: Strong understanding of CRM tools (WebEngage, MoEngage, Clevertap, etc.), experience setting up campaigns end-to-end and understand basics of MMP tolls (Appsflyer, Branch, etc.) Technical Know-How: Familiarity with HTML for emails, WhatsApp utility policies, RCS messaging, and app push strategy. Analytical Thinking: Data-driven approach to campaign setup, A/B testing, iteration, and reporting. Communication: Clear and effective communicator, able to work across teams to get things live fast. Project Management: Ability to juggle multiple campaigns and deliverables in a fast-paced environment. Show more Show less

What You Bring In 4 + Years of experience working with Performance Marketing/Advertising and Programmatic Advertising Technologies (DSPs, SSPs, DMPs, Deal IDs, RTB etc) Understanding and Experience working with 3rd Party Tracking platforms (MMPs) such as Appsflyer, Branch, Singular, Adjust etc and able to analyze data, troubleshoot issues with tracking parameters In-depth knowledge of ad-server, ad networks and the online advertising industry Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points Experience in setting up campaigns and managing the campaign performance independently Understanding of Google Ad Manager / ad-server and campaign configuration on such ad-servers Understanding upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics Knowledge/keeping track of the latest trends associated with online marketing like PMP, RTB, Video, App and Native advertising operations Experience optimizing campaigns to perform against brand awareness and direct-response KPIs (VCR/viewability/CPA/CPI/CPL etc)

This is a full-time on-site role for a Unity 3D Developer (Game Developer) at Appinop Technologies located in Jaipur. As a Unity 3D Developer, you will be responsible for mobile game development, augmented reality (AR) implementation, level design, object-oriented programming (OOP), and programming tasks related to game development. You will design, develop, and maintain high-quality 3D content using the Unity engine, creating interactive experiences like games and simulations. Your key responsibilities will include coding game logic, integrating assets, optimizing performance, and implementing game mechanics. Collaboration with artists and designers will be essential to bring game concepts to life. To succeed in this role, you should have Mobile Game Development and Level Design skills along with experience in Rummy, Ludo, and 3 Patti games. Proficiency in programming languages relevant to game development is crucial. You should also possess the ability to work collaboratively in a team environment. A Bachelor's degree in Computer Science, Game Development, or a related field is required. Key Skills for this role include C#, UNITY 2D / 3D (Multiplayer), SFS (Connection and Handle), Using Photon Fusion, APIs Integration, .NET (Connection and Handle), Addressable, AppsFlyer, Assets Bundle, RCC, and Adobe Illustrator (Designer). If you are passionate about game development and possess the required skills and qualifications, we encourage you to apply for this exciting opportunity at Appinop Technologies in Jaipur.,

Role Overview Were seeking a dynamic and result-oriented Growth Manager to lead the overall growth and business development for Metal Mandi . The ideal candidate will drive new business acquisition, customer engagement, and regional market expansion , while managing marketing initiatives, lead generation, and customer support functions. The role requires a blend of strategic thinking, analytical skills, and hands-on execution. Key Responsibilities Business Development & Revenue Growth Drive new business acquisition and ensure consistent revenue growth. Manage and expand the regional business development teams to penetrate new markets. Build strong client relationships and strategic partnerships to enhance Metal Mandis market footprint. Integrated Marketing & Campaign Management Collaborate with the marketing team to design, execute, and monitor high-impact marketing campaigns across Meta, Google UAC, programmatic, and other ad networks. Strategically allocate and manage marketing budgets with a strict focus on ROI, ROAS, and customer quality. Partner with design and creative teams to develop and test high-performing ad creatives. Ensure campaign execution aligns with business objectives, driving both acquisition and retention. Customer Support & Lead Generation Lead and manage the customer support and lead generation teams to enhance customer satisfaction and conversion. Implement effective processes for handling customer queries, feedback, and escalations. Funnel & Metrics Ownership Own and optimize the end-to-end growth funnel: acquisition ? activation ? retention ? monetization. Track, analyze, and improve KPIs such as CAC, LTV, ARPU, retention, and cohort performance. Attribution & Analytics Maintain robust attribution frameworks using tools like AppsFlyer or Adjust. Conduct detailed cohort analyses and identify growth opportunities while reducing churn. Cross-functional Collaboration Work closely with product and operations teams to align growth strategies with business priorities. Provide data-driven insights to influence the product roadmap and enhance customer lifetime value. Reporting & Strategy Deliver weekly and monthly performance reports with actionable insights. Stay updated on competition and market trends to identify new channels and tactics for acquisition. Experience Required Qualifications 58 years of experience in growth, business development, or performance marketing within a B2C, B2B marketplace, or industrial/commodities environment. Prior experience in managing customer support, lead generation, and regional sales teams is highly preferred. Technical Skills Strong grasp of user acquisition funnels and metrics (CAC, ROAS, LTV, ARPU, Retention). Proficiency in ad platforms (Meta Ads, Google UAC, YouTube, DV360, etc.), Excel, attribution tools (AppsFlyer, Adjust), and BI tools. Leadership & Strategic Acumen Proven ability to lead cross-functional teams including business development, marketing, and customer support. Strong decision-making, negotiation, and problem-solving skills. Track record of delivering measurable growth through data-driven strategies. Show more Show less

You will be part of Viacom18's JioCinema, a revolutionary streaming service that aims to redefine entertainment and sports consumption. JioCinema goes beyond traditional OTT platforms by offering an immersive and interactive viewing experience with real-time streaming, interactive features, and personalized recommendations. It is a platform that continues to set records for concurrent live sports viewership and digital views. JioCinema hosts major live sporting events like the IPL and global sporting IPs such as FIFA and LaLiga. In the entertainment realm, JioCinema offers a diverse range of content including originals, digital film premieres, reality series, regional content, network content, and curated entertainment and sporting content - all available for free. The platform also introduces a subscription segment for uninterrupted streaming of premium global titles from renowned studios like Warner Bros. Discovery, NBCUniversal, and JioStudios. As JioCinema strives to become India's largest and most beloved entertainment company, the focus is not just on scale but also on delivering high-quality and diverse experiences to its audience. The mission of JioCinema is to ensure that every story, game, and content piece finds its audience while providing a passion for every viewer. Your responsibilities will include: - Undertaking project-oriented work based on business requirements - Conducting environmental and industry analysis for strategic guidance - Developing and implementing analytical models for informed decision-making - Identifying growth opportunities and driving strategic partnerships - Collaborating with stakeholders and senior leadership for content category performance and growth plans Ideal candidates for this role should have: - Educational background in Business Administration, Economics, Statistics, or related fields - Prior experience in consulting or analytics roles - Strategic thinking and analytical skills with proficiency in handling large datasets - Project management expertise with a track record of meeting deadlines and delivering results - Strong interpersonal skills for seamless collaboration within cross-functional teams - Comprehensive understanding of the OTT industry landscape and emerging trends - Effective written and verbal communication skills for conveying findings and strategies to stakeholders Join Viacom18's JioCinema to be part of an innovative and dynamic team that is shaping the future of entertainment and sports consumption in India.,

As a Senior Web Analyst, you will play a crucial role in analyzing website performance, user behavior, and digital marketing effectiveness to provide valuable insights for driving business decisions. Your responsibilities will involve implementing and managing web analytics tracking, analyzing website traffic and conversion funnels, developing dashboards and reports, and collaborating with marketing and development teams to optimize digital campaigns and website performance. You will be expected to conduct in-depth analyses to identify trends, opportunities, and areas for improvement, and provide data-driven recommendations to enhance user experience and conversion rates. Utilizing tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, SQL, and mobile app measurement tools like Firebase and MMPs (AppsFlyer), you will extract and manipulate large datasets, support A/B testing initiatives, and ensure data accuracy through regular audits and troubleshooting. To excel in this role, you should have 4-5 years of experience in web analytics, with expertise in GA4, GTM, and Looker Studio. Proficiency in SQL for data querying, hands-on experience with data visualization tools, and familiarity with HTML, JavaScript, and APIs for tracking implementation are essential. Experience in A/B testing, conversion rate optimization (CRO), and working with cloud-based data platforms like BigQuery will be advantageous. Certifications in Google Analytics, Google Tag Manager, or related tools, along with experience in mobile app analytics using Firebase, Appsflyer, or similar tools, are desired. A strong analytical mindset, excellent communication skills, and the ability to work independently while collaborating with cross-functional teams are key qualities for success in this role. Stay updated with industry trends and best practices to ensure optimal performance. Familiarity with the Adobe Analytics stack is considered a significant advantage.,

As a PPC Executive specializing in Google Ads for Mobile App Campaigns at OptimumBrew Technology in Surat, India, you will be part of a dynamic team committed to innovation, growth, and excellence. With a minimum of 3 to 5 years of experience, you will play a crucial role in driving user acquisition through Google Ads, utilizing automation and AI tools to enhance mobile app installs cost-effectively. Your responsibilities will include managing and optimizing Google App Campaigns, leveraging various bidding strategies, integrating with platforms like Firebase and GA4, and utilizing automation scripts and AI-powered tools for creative testing and campaign efficiency. You will be responsible for planning, launching, managing, and scaling Google App Campaigns across multiple platforms, optimizing campaigns for various metrics such as installs, in-app events, retention, CPA, ROAS, and LTV. A key aspect of your role will involve collaborating with analytics and product teams to ensure accurate tracking, using AI tools for creative development and performance insights, and monitoring campaign health through various ratios and predictions. To excel in this role, you should possess a deep understanding of Google App Campaigns, proficiency in tools like Google Ads Editor, Firebase, GA4, and app store analytics, and hands-on experience with automation tools, scripts, APIs, and AI platforms. Additionally, you should have technical skills in Google Ads setup and optimization, Firebase and GA4 integration, MMPs attribution, GTM, SDKs, and audience segmentation. A strong background in data analysis, A/B testing, and bidding strategies is also essential. Ideally, you should hold a Bachelor's Degree in Computer Science or related fields, with at least 3-5 years of proven experience managing Google App Campaigns effectively. In return, OptimumBrew Technology offers a range of benefits including paid leaves, health insurance, life insurance, pension scheme, statutory benefits, timely salary, and various employee engagement activities such as yearly picnics, sports days, monthly events, and festival celebrations. If you are a performance-driven individual with a passion for digital marketing and a track record of success in managing mobile app campaigns, we encourage you to apply for the PPC Executive Google Ads (Mobile App Campaigns) position at OptimumBrew Technology. For further inquiries, please contact the recruiter at 91 7984453687.,

The Paid Media Specialist position at GladOwl, a leading Digital Marketing Agency in Pune, requires a strategic and data-driven professional with 4-5 years of experience in paid media. In this role, you will be responsible for developing and executing high-quality traffic strategies through various paid media channels, such as Search Engine Marketing (SEM) and Meta Ads. Your analytical skills, proficiency in Excel, and effective communication will be crucial in driving performance marketing outcomes for top-tier brands. Key Responsibilities: - Lead the strategy, execution, and performance management of paid campaigns on platforms like Google Ads, Meta Ads (Facebook/Instagram), and Programmatic channels. - Manage the end-to-end client lifecycle, from acquisition to campaign optimization. - Collaborate with leadership to refine strategic direction and provide expert digital advertising consultation. - Conduct keyword research, develop ad copy, and optimize campaigns based on business objectives. - Analyze creatives and audience data through A/B testing to identify high-performing assets. - Utilize analytics tools like Google Analytics and others to measure campaign impact and user behavior. - Optimize client budgets to maximize Return on Ad Spend (ROAS) and campaign performance. - Provide actionable insights for landing page optimization, ad creatives, and targeting approaches. - Maintain campaign budgets and deliver clear performance tracking and reporting on key metrics. - Support Quarterly Business Reviews (QBRs) by preparing data and performance insights. - Stay updated with platform changes, digital marketing trends, and competitive landscape developments. Requirements: - 4-5 years of hands-on experience in paid media, focusing on Search Marketing and Social Media Advertising. - Bachelor's degree or higher in Science, Engineering, or a related analytical discipline. - Strong analytical and problem-solving skills with a data-driven mindset. - Excellent command of written and spoken English for effective communication. - Familiarity with digital marketing platforms like Google Ads, Meta Ads, Google Analytics, Adobe Analytics, and Google Marketing Platform. - Advanced proficiency in Excel and PowerPoint for reporting and presentations. - Certifications such as Google Ads, Google Analytics, and Meta Blueprint are a strong plus. Join GladOwl as a Paid Media Specialist and leverage your expertise to drive successful paid media campaigns for top-tier brands in a dynamic and innovative environment.,

Ruby Seven Studios, is seeking a Senior User Acquisition Specialist with a passion for driving GROWTH through innovative strategies and execution. Heres your opportunity to get involved with an innovative gaming company building free-to-play casino games (mobile and web) for some of the largest casinos in the world. Reporting to the Analytics team, youll be at the forefront of accelerating the growth of our ever-expanding lineup of mobile and desktop games-12 titles and counting! WHAT YOULL BE DOING *Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads. *Build, track, and optimize UA campaigns *Upload new creative to the content library *Develop performance reports and communicate results to partners *Analyze and act on campaign performance based on ROI, ROAS, and projected LTV Work with the design team to develop creative assets on a regular basis for advertising campaigns *Work with India engineering team to ensure accurate attribution and report generation *Direct and participate in analytics and tracking implementation tasks *Lead and mentor junior team members, providing guidance and support on campaign strategies and execution *Coordinate cross-functional efforts across marketing, creative, analytics, and product teams *Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timeliness *Contribute to strategic decision-making and resource planning to scale UA efforts efficiently SKILLS YOULL NEED *5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred) *Demonstrated team leadership experience, including mentoring and guiding team members *Entrepreneurial mindset with willingness and ability to own it *You want to be THE BEST UA Specialist in the industry *Experience working in the social/mobile freemium game industry *Excellent data analysis skills and experience working in a metrics-driven role *Practical working knowledge of tracking technologies, methods and UA KPIs *Exposure to one or more tools/systems like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc *Ability to optimise available budgets to get desired results *Ability to analyse the data from the attribution platforms and present the results. Exposure to Looker studio, etc preferred *Understanding of ad creative formats and how to brief design teams for performance-driven assets (videos, banners, playable ads) *Highly organized and attention to detail *Strong math skills *Self-starter with a problem-solving attitude with and without direction *Passion for staying up to date with UA techniques, strategy, audience building and targeting *Bachelors/Masters degree in math, marketing or finance

You will be joining Appmontize Media, a leading media company under Hecate Strategy. Your role as a Senior Ad-Ops Manager - Affiliate will require you to be based in Delhi, India, and work on-site full-time. Your responsibilities will include overseeing the day-to-day operations of affiliate marketing campaigns, optimizing campaign performance, analyzing data, and ensuring the successful implementation of affiliate programs. To excel in this role, you should have prior experience in affiliate marketing and ad operations. Familiarity with tools such as Appsflyer, Adjust, Singular, and Branch is essential, along with experience in managing a publisher network. Strong analytical and problem-solving skills are crucial, as is a good understanding of performance marketing metrics and tools. Effective communication, both verbal and written, will be key, along with the ability to collaborate in a fast-paced environment. Previous experience with affiliate networks and platforms will be advantageous, and a Bachelor's degree in Marketing, Business, or a related field is preferred. If you are looking to leverage your skills and experience in affiliate marketing within a dynamic media company, this role at Appmontize Media could be the perfect fit for you.,

As India's leading digital faith-tech platform, VAMA provides seamless access to temple services, spiritual products, and rituals online, reshaping the way devotees engage with faith in the digital era. To further our growth, we seek an experienced Performance Marketing Manager to spearhead and enhance our paid acquisition strategies across various platforms. Your primary responsibilities will include driving user growth through the strategic planning, execution, and scaling of performance marketing campaigns with monthly budgets exceeding 1 Cr. You will be tasked with managing campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other relevant channels. Utilizing attribution tools like AppsFlyer or Adjust, you will monitor installs, measure return on ad spend (ROAS), and optimize campaign performance. Additionally, you will be responsible for creating and testing creatives and funnels tailored to devotional/spiritual user behavior, analyzing key campaign metrics, and collaborating with cross-functional teams to develop culturally resonant campaigns. The ideal candidate will possess at least 3 years of performance marketing experience, focusing on mobile app user acquisition, with a proven track record of scaling apps in the devotional, spiritual, or lifestyle sectors. You should have hands-on experience managing marketing budgets exceeding 1 Cr monthly, as well as expertise in utilizing AppsFlyer, Adjust, or similar mobile measurement platforms. Proficiency in Google Ads and Meta Ads, coupled with a data-driven decision-making approach, will be crucial for success in this role. An analytical mindset, coupled with a passion or interest in devotional/spiritual content, will be advantageous. In this dynamic position, you will stay abreast of platform changes and emerging trends in performance marketing and devotional user behavior, ensuring our strategies remain innovative and effective in meeting our growth objectives. If you are seeking a challenging opportunity to make a significant impact in the consumer services industry, this full-time role as a Performance Marketing Manager at VAMA may be the perfect fit for you.,

As the Manager, Digital Analytics at adidas, you will play a crucial role in delivering advanced analytics services to drive consumer insights, business growth, and sales across Emerging Markets. Collaborating with cross-functional teams at local, regional, and global levels, you will support data-driven decision-making. Your primary responsibilities will include leveraging your analytics expertise to optimize digital business processes and identify actionable opportunities that enhance efficiency, engagement, and sales in the assigned markets. You will be responsible for analyzing traffic channels, conducting consumer funnel analytics, and evaluating product performance to provide valuable insights to boost website visits and improve conversion rates. Additionally, you will be tasked with advising business partners on goal setting, KPI selection, and performance tracking, while also leading end-to-end analytics projects such as database integration, marketing attribution, and consumer journey enablement. Your role will involve designing and refining reporting structures to translate complex analytics into clear, actionable presentations for senior leadership. To excel in this role, you should possess deep expertise in analytics tools such as Adobe Analytics, Google Analytics, Power BI, Amplitude, Appsflyer, and Python for data analysis. Strong data visualization and presentation skills, along with a strategic mindset and proven project management experience, are essential. Proficiency in MS Office, especially Excel, and fluency in English (verbal and written) are also required. A Bachelor's degree in business, marketing, or a related field, along with a minimum of 5 years of experience, including 2+ years in eCommerce data analytics, will be advantageous. To ensure you stay at the forefront of industry trends, you will be expected to keep abreast of the latest tools, AI advancements, and analytics techniques to align with global competitive standards. At adidas, we celebrate diversity, support inclusiveness, and encourage individual expression in our workplace. We are committed to providing equal opportunities and do not tolerate harassment or discrimination towards any of our applicants or employees. Join us in our mission to drive innovation and growth through digital analytics.,

Key Responsibilities: Develop and execute digital marketing strategies to boost brand awareness and drive lead generation Manage end-to-end digital campaigns across multiple channels email, social media, Google, Facebook, and display ads Track, measure, and optimize campaign performance using data and analytics tools Collaborate with content, design, and product teams to deliver impactful digital user experiences Prepare performance reports and actionable insights using tools like Google Data Studio or Tableau Stay current with digital marketing trends, tools, platform updates, and best practices Qualifications & Skills: 24 years of hands-on experience in digital marketing (correction from 24 years) Proven expertise in Facebook Ads, Google Ads, and mobile app campaigns Strong background in user acquisition, retargeting strategies, and funnel optimization Excellent analytical skills with the ability to interpret campaign data effectively Proficient in Excel; knowledge of Data Studio or Tableau is a strong plus Familiarity with SEO/SEM and attribution tools like Appsflyer Excellent communication and cross-functional collaboration abilities Self-driven, detail-oriented, and results-focused

Key Responsibilities: Develop and execute digital marketing strategies to increase brand awareness and generate leads Manage end-to-end digital campaigns across email, social media, Google, Facebook, and display advertising Track and optimize campaign performance using data and analytics Collaborate with content, design, and product teams to deliver engaging digital experiences Provide performance reports and insights using tools like Google Data Studio or Tableau Stay updated with the latest digital trends, tools, and best practices Qualifications & Skills: 24 years of hands-on experience in digital marketing Expertise in Facebook Ads, Google Ads, and App Campaigns Experience in user acquisition, retargeting, and funnel optimization Strong analytical skills to interpret campaign data and performance metrics Proficiency in Excel; familiarity with Data Studio or Tableau is a plus Working knowledge of SEO and SEM implementation Experience with attribution tools like Appsflyer Strong communication, collaboration, and project management skills Self-motivated, detail-oriented, and results-driven

As an Ad Operations Executive (Fresher) at our growing digital team, you will play a crucial role in managing and optimizing digital ad campaigns, primarily focused on mobile and affiliate marketing. Your responsibilities will include setting up and monitoring ad campaigns, creating daily performance reports using Excel or Google Sheets, and assisting in campaign tracking setup and integration with platforms such as Appsflyer and Branch. You will collaborate with internal teams including Affiliate, Sales, and Tech to ensure smooth campaign execution and troubleshoot any delivery, tracking, or reporting issues that may arise. Additionally, you will be responsible for maintaining campaign documentation and supporting the operations team with day-to-day tasks. To excel in this role, you should be a fresh graduate or have up to 1 year of experience in Ad Operations, Digital Marketing, or MIS, with strong Excel skills including VLOOKUP, Pivot Tables, and basic formulas. Good communication and coordination skills are essential, along with an understanding of digital marketing metrics such as CTR, CVR, ROI, Impressions, and Clicks. Knowledge of tracking tools like Appsflyer, Branch, or Google Analytics would be advantageous. A Bachelors degree in BBA, BCA, B.Tech, or a related field is required. In return, we offer you the opportunity for hands-on learning in the fast-paced ad tech industry, training in ad operations, tracking, and campaign management, and exposure to global digital campaigns and top-tier partners. You will work within a friendly and collaborative team culture that encourages growth and development in the field of digital marketing. Key Skills: Google Analytics, Advanced Excel, Google Sheets, Appsflyer, Integration, MIS Reporting, Digital Marketing Metrics, Coordination, Branch, Communication.,

You will play a key role in Traya, an Indian direct-to-consumer hair care brand platform that provides holistic treatment for individuals dealing with hair loss. Your responsibilities will involve taking high autonomy and complete ownership of Key Business Metrics for platforms web and app while closely collaborating with the leadership team. Your main tasks will revolve around hunting for insights in data and translating them into projects to drive revenue for the organization. Your core competencies should include data analysis, visualization, SQL, Python and Pandas, tagging implementation reporting and optimization, and data solutions. You will be expected to generate valuable insights from data to enhance conversion rates and platform engagement. This role will span across various departments within the organization, requiring close collaboration with product, tech, marketing, content, and brand teams. An added advantage for this role would be experience with tools like Google Analytics (GA4), Google Tag Manager, Branch, AppsFlyer, and MoEngage. The opportunity presents itself to join an innovative, fast-growing D2C health brand that is focused on revolutionizing health for men and women in India. We are seeking a smart, passionate, and professional individual with a strategic mindset who is eager to contribute to the rapid growth of the organization. Key Requirements: - 5+ years of relevant experience - Experience working with a D2C brand - Proficiency in Python, PySpark, and SQL Preferred Qualities: - Analytical and Curious with an ability to question things - High level of accuracy and attention to detail - Self-motivated team player - Problem-solving attitude - Ability to prioritize and work efficiently in a fast-paced environment - Fun and positive attitude - Creative thinking - Hunger to learn quickly What Traya Offers: - Exponential learning and Personal/Professional Growth - Mentorship - Autonomy to think, work, and create independently - Data-driven decision-making - Fun and enthusiastic work culture - Best-in-class digital marketing learning Join us at Traya and be part of a team that is dedicated to providing holistic solutions for individuals struggling with hair loss. Your contributions will be valued, and you will have the opportunity to grow both personally and professionally in a dynamic and supportive environment.,

As a User Acquisition Specialist at Nazara, you will play a crucial role in driving mobile growth at scale. With a minimum of 4 years of experience in performance marketing, you will be responsible for strategically planning, launching, and optimizing user acquisition campaigns on various platforms such as Facebook Ads, Google Ads, and other mobile channels. Your primary focus will be on driving growth, reducing CPIs, and consistently enhancing funnel performance. To excel in this role, you will leverage advanced tools like Appsflyer, Firebase, Branch, or MixPanel to accurately track and attribute campaign performance. Collaboration with product and analytics teams will be essential to ensure that UA strategies are aligned with business objectives and goals. The ideal candidate for this position will have a proven track record of driving installs, improving funnel metrics, and achieving performance KPIs. A strong understanding of mobile attribution, campaign optimization, and performance reporting is crucial. Hands-on experience with key UA tools like Appsflyer and Firebase will be highly beneficial. This is a remote position, offering the opportunity to work from anywhere. If you are passionate about user acquisition, mobile growth, and have the required experience and skills, we encourage you to apply by sending your CV to kusum.t@kiddopia.com with the subject line: User Acquisition Role. Please note that only shortlisted candidates will be contacted.,

The role, based in Mumbai, requires a candidate with a B.E/B.Tech/ MBA qualification and 5-7 years of experience, including a minimum of 3 years in Corporate/Commercial banking or fintech domain. The ideal candidate should have exposure to business banking platforms or merchant-facing tools. As a Product Manager, you will be responsible for developing a scalable and modular product suite for diverse business segments, ranging from Individuals and Sole Props to large corporate entities. Regular market visits, merchant interviews, and user research will be conducted to understand nuanced collection needs across sectors and identify whitespace opportunities and segment-specific workflows. Collaboration with stakeholders is key, where you will champion alignment by presenting business cases, prototypes, and product demos. Data-driven decision-making is vital, using tools like Appsflyer, Firebase, Clevertap, and internal dashboards to monitor product performance, user journeys, drop-offs, and engagement. Analysis of funnels, retention, and revenue metrics will be required to identify actionable optimizations, along with implementing and monitoring A/B tests for critical user flows. Customer-centric product design is emphasized, ensuring that every feature solves real user problems with simplicity and measurable value. Guiding UX/UI teams to build intuitive interfaces optimized for different user personas and leading internal and external UATs before rollouts are also part of the responsibilities. The candidate should have 5-7 years of product management experience, with at least 3-5 years in commercial banking, fintech, or B2B platforms. Strong proficiency in tools like Appsflyer, Firebase, Clevertap, or similar tools is required. Additionally, the ability to translate customer pain points into well-defined product requirements and a strong analytical mindset with experience in using SQL, dashboards, or experimentation platforms are essential for this role.,

You will be part of an innovative Indian direct-to-consumer hair care brand, Traya, which offers holistic treatment for individuals dealing with hair loss. As a pivotal member of the team, you will be responsible for owning Key Business Metrics for the web and app platforms in close collaboration with the leadership. Your role demands a high level of autonomy and involves hunting for valuable insights in data which can be translated into projects to drive revenue for the organization. Your core competencies will include data analysis, visualization, SQL, Python, and Pandas, along with tagging implementation reporting and optimization to generate enhanced insights from data for improving conversion rates and platform engagement. Collaboration will be key as you work across various departments such as product, tech, marketing, content, and brand teams. Experience with tools like Google Analytics (GA4), Google Tag Manager, Branch, AppsFlyer, MoEngage will be advantageous but not mandatory. This role offers a fantastic opportunity to be part of a fast-growing D2C health brand focused on revolutionizing health solutions for both men and women in India. We are seeking a smart, passionate professional with a strategic mindset who is eager to contribute to the rapid growth of the organization. Basic requirements include a minimum of 5 years of relevant experience, familiarity with D2C brands, and proficiency in Python, PySpark, and SQL. Desired qualities for the role include analytical skills, curiosity, attention to detail, self-motivation, teamwork, problem-solving abilities, efficient prioritization, adaptability to a fast-paced environment, positive attitude, creative thinking, and a hunger for rapid learning. Joining Traya offers a host of benefits such as exponential learning opportunities, personal and professional growth, mentorship, autonomy in decision-making, a data-driven work environment, a fun and enthusiastic culture, and top-notch digital marketing exposure.,

Role & responsibilities Eligibility: (i) 4-8+ years of relevant experience (ii) 50% or 5 CGPA throughout starting Xth Std. Candidate should be comfortable working in Night Shift Roles and Responsibilities Lead and mentor team of performance account manager experts and execute and deliver KPIs of performance campaigns Strategize, plan and execute campaigns effectively while ensuring consistent optimisation and performance tracking Driving aligned ROAS will the key performance indicator of this part of the role Continuously analyse and optimise campaign performance metrics including CTR,CPC,CPA,CPI and ROAS. Implement A/B testing strategies to improve conversion rates and ad performance. Identify performance issues and work with MMP and product team to pinpoint the root cause analysis Address creative issues including out of spec, disapproved creatives, tracking and reporting issues to Campaign Manager, Campaign Activation Stay updated with industry trends, algorithm updates and best practices to maintain a competitive edge.Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts Be a critical participant in testing new products and features with P&E Provide assistance on ad hoc projects and client emergencies as needed Help with troubleshooting issues with media plan placements through various third-party tagging implementations and internal reporting tools Skills and Experience Required Expert in Performance advertising, Creative Management, Pixel Management, advertising standards namely VAST and VPAID Expert on execution of the campaign using : adjust,appsflyer,kochawa,Apasalar,tune (DSPs, SSPs, Exchanges or in-house ad-network tools) Able to troubleshoot complicated discrepancies between DSP and adservers or DSPs and SSPs. Expert on Viewability, Optimization, Private marketplace deals and ad fraud measurement with Ad-verification and Audience verification vendorssuch as MOAT, DoubleVerify, Nielsen DAR and others Knowledge of Salesforce, Jira and Operative.One and google work products (gmail, google drive, google sheets) Strong communication skills, able to lead conversations that involve Sr. counterparts Flexible to work in 24x7 environment and in night shift. Deep understanding of data or data modelingand able to objectively identify insights for sharing with stakeholders. MMP expertis.Proven track record of building and scaling acquisition campaigns with a strong focus on ROI Preferred candidate profile

Role & responsibilities Technical Consultation: Serve as the POC for clients, guiding them on AppsFlyer implementation, configuration, and best practices. Integration Support: Assist clients in integrating AppsFlyer SDKs, APIs, and partner solutions across iOS, Android, and web environments Appsflyer Services: Assist client with Appsflyer SmartScripts,In-app events,OneLink creation etc Data Analysis & Insights: Help clients interpret attribution data, analyze campaign performance, and optimize their marketing strategies using AppsFlyer insights. Documentation & Knowledge Sharing: Contribute to technical documentation, FAQs, and knowledge base articles to support clients and internal teams. Required Skills & Qualifications: Experience: 5+ years in a technical consulting, solutions engineering, or implementation role within the mobile marketing, AdTech, or MarTech industry. Technical Proficiency: Hands-on experience with AppsFlyer, mobile attribution, mobile SDK integration, REST APIs, and webhooks. Programming Knowledge: Familiarity with JavaScript, Python, or mobile development (Swift/Kotlin) is a plus. Analytical Skills: Strong understanding of marketing analytics, campaign tracking, and data interpretation. Problem-Solving: Ability to troubleshoot complex integration issues and recommend practical solutions. Industry Knowledge: Understanding of mobile ad networks, user acquisition, retargeting, and digital marketing trends. Preferred Qualifications: Previous experience working with AppsFlyer (is must) or similar attribution platforms (Adjust, Branch, Singular, etc.). Experience with MMPs (Mobile Measurement Partners) and their role in the mobile ecosystem. Background in mobile marketing, advertising technology, or SaaS solutions. Preferred candidate profile Immediate to max 15 days local Bangalore candidate preferred

About the Role: We are looking for a skilled and experienced Assistant Manager / Manager Digital Marketing to join our upcoming Medical Weight Loss Venture . The ideal candidate will have 35 years of experience in digital marketing within healthcare, health-tech, or weight loss domains, with a strong ability to drive impactful campaigns and deliver measurable results. Key Responsibilities: Develop and execute digital marketing strategies to increase brand awareness and generate leads. Manage end-to-end digital campaigns across channels such as email, social media, Google, Facebook, and display advertising. Track and optimize campaign performance using data and analytics. Collaborate with content, design, and product teams to deliver engaging digital experiences. Provide performance reports and actionable insights using tools like Google Data Studio or Tableau. Stay up-to-date with the latest digital trends, tools, and best practices. Qualifications & Skills: 24 years of hands-on experience in digital marketing. Expertise in running and optimizing Facebook Ads, Google Ads, and App Campaigns. Experience with user acquisition, retargeting, and funnel optimization. Strong analytical skills with the ability to interpret campaign data and performance metrics. Proficiency in Excel; familiarity with Data Studio or Tableau is a plus. Working knowledge of SEO and SEM implementation. Experience with attribution tools like Appsflyer. Strong communication, collaboration, and project management skills. Self-motivated, detail-oriented, and results-driven.

Manage Facebook Ads for high ROI, optimize campaigns, analyze performance data, reduce CAC, increase conversions, coordinate with design teams, and track results using tools like Appsflyer or Moengage. Required Candidate profile Graduate with 4–5 years’ experience in Facebook Ads, PPC, or performance marketing. Strong in analytics, tools, and good English communication skills required.