69 Appsflyer Jobs

Role & responsibilities Key Responsibilities Develop retention strategies to increase customer retention, loyalty and minimize churn rates. Collaborate with cross-functional teams including product, data, sales to align retention efforts with overall business objectives. Utilize Webengage platform to design and execute targeted engagement campaigns across various channels such as email, push notifications, and in-app messages. Analyse customer data and behaviour to identify opportunities for personalized communication and proactive intervention. Monitor key performance indicators (KPIs) related to retention and engagement, and provide regular reports and insights to stakeholders. Continuously optimize retention tactics based on performance metrics and industry best practices. Stay informed about industry trends and emerging technologies to enhance the effectiveness of retention efforts Preferred candidate profile Must haves Hands on experience in executing campaigns via CleverTap/Webengage/MoEngage 5+ years of retention marketing/ customer lifecycle management experience in B2C app businesses Great to have Experience in Insurance industry 2+ years experience in using tools like Appsflyer, MixPanel and GA

Role & responsibilities Key Responsibilities Develop retention strategies to increase customer retention, loyalty and minimize churn rates. Collaborate with cross-functional teams including product, data, sales to align retention efforts with overall business objectives. Utilize Webengage platform to design and execute targeted engagement campaigns across various channels such as email, push notifications, and in-app messages. Analyse customer data and behaviour to identify opportunities for personalized communication and proactive intervention. Monitor key performance indicators (KPIs) related to retention and engagement, and provide regular reports and insights to stakeholders. Continuously optimize retention tactics based on performance metrics and industry best practices. Stay informed about industry trends and emerging technologies to enhance the effectiveness of retention efforts Preferred candidate profile Must haves Hands on experience in executing campaigns via CleverTap/Webengage/MoEngage 5+ years of retention marketing/ customer lifecycle management experience in B2C app businesses Great to have Experience in Insurance industry 2+ years experience in using tools like Appsflyer, MixPanel and GA

As an iOS Developer, your role involves designing and building advanced applications for the iOS platform using Swift (UIKit) and SwiftUI. You will be responsible for integrating and optimizing media playback experiences using AVKit and AVFoundation. Collaborating with cross-functional teams to define, design, and ship new features is a key part of your responsibilities. Additionally, you will need to identify, diagnose, and fix bugs to improve application stability and performance. Ensuring the best possible performance, quality, and responsiveness of the app is crucial. Maintaining code quality and following best practices in CI/CD workflows will be expected. You will also implement analytics, push notifications, and real-time user interactions and help maintain a clean, modular, and scalable architecture. Participation in code reviews and mentoring junior developers when needed is part of the role. Key Responsibilities: - Design and build advanced applications for the iOS platform using Swift (UIKit) and SwiftUI - Integrate and optimize media playback experiences using AVKit and AVFoundation - Collaborate with cross-functional teams to define, design, and ship new features - Identify, diagnose, and fix bugs to improve application stability and performance - Ensure the best possible performance, quality, and responsiveness of the app - Maintain code quality and follow best practices in CI/CD workflows - Implement analytics, push notifications, and real-time user interactions - Help maintain a clean, modular, and scalable architecture - Participate in code reviews and mentor junior developers when needed Qualifications Required: - 3-5 years of professional iOS development experience - Strong proficiency in Swift and SwiftUI - Solid understanding of AVKit, AVFoundation, and advanced video/audio playback scenarios - Good grasp of threading, memory management, and performance tuning - Familiarity with RESTful APIs and backend integration using Alamofire - Experience integrating and working with third-party libraries including: Alamofire, AppsFlyer, Freshchat, RevenueCat, SDWebImage - Strong understanding of Apple's Human Interface Guidelines - Experience with Firebase for push notifications, analytics, and crash reporting - Proficient in version control systems like Git or Bitbucket - Experience with offline data storage, background tasks, and network reachability,

Key Responsibilities: Manage and develop relationships with affiliate partners (web and mobile). Conduct monthly reconciliations with partners, identify and resolve discrepancies. Collect invoices from partners and ensure timely payment processing. Monitor traffic quality, detect and analyze fraud cases, and propose improvements. Increase affiliate traffic volumes while maintaining high quality and ROI. Work with post back integrations and tracking setups (GA4, Appsflyer, Affise). Prepare detailed reports on performance and provide insights to management. Collaborate closely with internal teams (finance, risk, product, and marketing). Requirements: Minimum 3 years of experience in affiliate management. Proven experience with CPA model partnerships. Strong knowledge of postback integrations and tracking systems. Hands-on experience with both web offers and mobile apps. Proficiency in GA4, Appsflyer, and advanced Excel. Experience with Affise is a plus. Background in CPA networks or financial companies (on client side) is preferred. Strong analytical and communication skills. Fluent in English; Hindi or other local languages are a plus.

You will be responsible for creating engaging, real-time, multiplayer mobile and web games using Unity 2D/3D, C#, and backend integrations. We are looking for developers who love crafting game logic, optimizing performance, and bringing seamless user experiences to life across platforms. - Design, develop, and deploy cross-platform games using Unity 2D/3D - Implement real-time multiplayer functionality using Photon, SFS, or WebSocket frameworks - Develop clean, scalable, and efficient code in C# following OOP principles - Collaborate with UI/UX designers to deliver smooth and interactive gameplay - Use version control (e.g., Git) to manage development workflow - Optimize performance across different devices and screen sizes - Work with analytics SDKs like Firebase or AppsFlyer to track gameplay data - Ensure data security and implement anti-fraud/cheating mechanisms - Collaborate with backend developers for seamless client-server communication - Stay updated with new gaming technologies and frameworks,

Company: iHuntz Media Position: Campaign Manager Intern Location: Bangalore Duration: 36 months Stipend: Based on performance Type: Internship (Can be converted to Full-time) About iHuntz Media iHuntz Media is a performance-driven mobile marketing agency that helps leading mobile apps and brands acquire high-quality users globally. We specialize in CPI, CPA, CPL, and CPS campaigns for verticals like e-commerce, finance, utilities, and gaming. Our inventory includes direct app placements, DSPs, OEMs, influencer traffic, and media buying partnerships. Role Overview As a Campaign Manager Intern, you will work closely with our campaign management and business teams to assist in the planning, execution, optimization, and reporting of performance marketing campaigns. This is a hands-on role offering exposure to the fast-paced world of digital marketing. Key responsibilities - Support in launching and managing mobile user acquisition campaigns across CPI, CPA, CPL, and CPS models. - Coordinate with supply partners (DSPs, networks, media buyers) and track campaign delivery. - Monitor campaign KPIs and ensure pacing and ROI targets are met. - Analyze data and prepare campaign performance reports. - Conduct competitor and industry research for campaign improvement. - Collaborate with internal teams for creative and tracking setup. - Assist with troubleshooting tracking and attribution issues (AppsFlyer, Adjust, etc.). Requirements - Pursuing or completed a degree in Marketing, Business, Communications, finance or a related field. - Strong analytical skills and attention to detail. - Interest in mobile apps, advertising, and performance marketing. - Basic knowledge of digital ad platforms and analytics tools is a plus. - Proficiency in Excel/Google Sheets. - Good communication and coordination skills. - Eagerness to learn and grow in a startup environment. What You&aposll Gain - Hands-on experience in mobile marketing and ad operations. - Exposure to global campaigns and performance metrics. - Opportunity to work with top apps in finance, gaming, e-commerce. - Mentorship and career development support. - Certificate and recommendation letter upon successful completion. Show more Show less

You will be joining Treebo Hospitality Ventures, a leading brand in the budget segment of hospitality with a vast network of 850+ hotels across 120+ cities in India. The company is committed to providing high-quality stays at affordable prices, aiming to restore dignity to budget travel by offering superior quality and hygiene standards. At THV, we combine cutting-edge technology with deep hospitality expertise to deliver exceptional experiences through innovative solutions and comprehensive hotel management software. As part of our team, you will play a key role in leading our mobile app marketing efforts. Your responsibilities will include developing and implementing data-driven strategies to acquire and engage users, optimizing app store listings through ASO experiments, and driving performance across various marketing channels such as Google AdWords, Facebook, and affiliates. The ideal candidate for this role should have 4-6 years of experience in app marketing, proficiency in tools like Appsflyer and MoEngage, and a proven track record in scaling app growth through creative campaigns and performance-driven initiatives. Key Responsibilities: - Creating and executing marketing plans for acquiring and engaging mobile app users through data-driven strategies - Managing and improving core KPIs of app marketing, including campaigns on Google AdWords and Facebook - Scaling the affiliate channel for app installs by identifying and filtering out affiliates generating fraudulent installs - Driving ASO levers and competition monitoring to optimize app store listings - Measuring and reporting the performance of app marketing campaigns against goals and KPIs - Conducting research and analytics to gain deep insights into end users for segmentation and behavior analysis - Developing a communication strategy to nurture and grow the user base effectively - Optimizing Treebo's app store listings and driving new user acquisition through organic growth using ASO experiments Qualifications: - 4-6 years of digital marketing experience with a focus on mobile app marketing - Proficiency in App marketing tools such as Appsflyer, MoEngage, and deep understanding of install and booking attribution models - Proven track record in implementing ASO strategies and driving organic app growth - Experience with marketing automation tools like MoEngage - Strong creative and content generation skills to drive quality creatives - Knowledge of performance marketing, conversion, online customer acquisition, and the latest trends in online marketing and measurement - Familiarity with social media and digital best practices for acquiring and nurturing mobile users If you are looking to contribute to a dynamic and innovative team in the fast-paced world of digital marketing, this role at Treebo Hospitality Ventures might be the perfect fit for you. Join us in shaping the future of hospitality by delivering exceptional experiences to our diverse user base.,

As a Marketing Analyst at our company, you will play a vital role in transforming data into actionable insights that drive performance, retention, and revenue. You will collaborate with marketing, product, and business teams to measure campaign effectiveness, optimize spend, and identify growth opportunities in digital and lifecycle channels. Your contributions will directly impact marketing strategy and enhance customer experience throughout the funnel. Your responsibilities will include analyzing marketing performance across various channels such as paid media, CRM, and SEO. You will be tasked with building and maintaining dashboards using tools like Google Data Studio and Power BI to monitor key performance indicators like CAC, LTV, ROAS, churn, and conversions. Additionally, you will conduct customer cohort analysis, funnel deep-dives, retention diagnostics, and design experiments such as A/B tests and incrementality studies. Your role will also involve providing insights on creative performance, targeting, budget efficiency, and collaborating with cross-functional teams to enhance engagement and reduce funnel drop-offs. To be successful in this position, you should have at least 3-5 years of experience in D2C marketing analytics, preferably in healthtech, e-commerce, or consumer internet sectors. Proficiency in SQL and tools like GA4, AppsFlyer, Power BI, and Google Data Studio is essential. Familiarity with attribution models, funnel metrics, and performance data is required, and experience in Python/R for advanced analytics would be a bonus. A business-oriented mindset with excellent storytelling and presentation skills is necessary to effectively communicate insights and recommendations. The impact of your work will be measured by improved marketing ROI, optimized budget allocation, reduced acquisition costs, timely reporting for decision-making, and increased retention and campaign performance through experimentation. If you are passionate about leveraging data to drive growth and innovation in healthcare, we invite you to be part of our purpose-driven team that is shaping the future of health and wellness. Let's connect and work together towards a common goal of transforming healthcare for the better.,

Job Title: Performance Marketing Manager Location: Bengaluru, India (On-site) Experience: 4-7 years in performance/digital marketing Role Overview: We are seeking a Performance Marketing Manager who will be responsible for strategizing, executing, and optimizing paid marketing campaigns across digital channels. The ideal candidate will have hands-on experience with scaling paid campaigns, driving customer acquisition, and delivering measurable ROI. Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms. Manage budgets, monitor campaign performance, and drive efficiency on CPA, CTR, ROI, and other key metrics. Conduct A/B testing on creatives, landing pages, and ad copies to improve conversion rates. Collaborate with design, content, and product teams to create high-performing digital assets. Analyze data, generate insights, and prepare reports to track effectiveness of campaigns. Manage remarketing and retargeting strategies to nurture and convert leads. Stay updated with latest industry trends, tools, and best practices in performance marketing. Support senior leadership in growth strategy and scaling paid acquisition channels. Required Skills & Competencies: Strong hands-on expertise with Google Ads, Facebook Ads Manager, LinkedIn Ads, Display & Programmatic platforms. Deep understanding of performance metrics (CPA, CAC, ROAS, CTR, CVR, LTV). Proficiency in Google Analytics, App tracking (AppsFlyer / Adjust), Tag Manager, Looker Studio (preferred). Experience in budget management, bidding strategies, and media planning. Strong analytical and problem-solving skills with proficiency in Excel. Ability to manage multiple campaigns simultaneously and deliver results under deadlines. Good communication and cross-functional collaboration skills. Preferred Background: 4-7 years of experience in performance marketing. Prior experience in EdTech, SaaS, HealthTech, or consumer internet is a plus. Exposure to app-based user acquisition campaigns will be an added advantage.

Key Responsibilities: Plan and execute ASO for Google Play & iOS App Store Improve app visibility through optimized titles, descriptions, keywords, and visuals Run A/B tests to boost store performance Manage affiliate partners and platforms Create campaigns to increase installs/sign-ups Track results via AppsFlyer and ensure fraud-free campaigns Requirements: 5+ years of experience in ASO & affiliate marketing Knowledge of AppFollow, SEMrush , and AppsFlyer Strong data analysis skills Experience in fintech or mobile-first startups is an advantage.

We are searching for a Senior Developer with Java script development experience in Adobe Experience Cloud (AA, AT) and AppsFlyer to handle BAU journeys analytics implementation. Your primary responsibility will be implementing and supporting Adobe Analytics/Target and AppsFlyer on journeys UI. As a Full Stack Senior Developer and a member of a highly skilled forward-thinking team focusing on product development in an agile and collaborative environment, you will work with modern technologies and be open to learning new skills required by the development tasks. It is essential to have hands-on experience in JavaScript, encompassing various mainstream JS frameworks such as React, Ember, Angular, and Vue. Experience in Mobile Web/Native Apps or backend systems development is preferred. You should have previously worked in agile delivery and understand the CI/CD model. Duties will include translating designs and wireframes into high-quality code following OO principles with a focus on high performance, reusability, and expandability. Identifying and rectifying bottlenecks, fixing bugs, maintaining code quality, organization, and automation are also part of the role. Collaboration with the Platform Lead, POs, and Designers to comprehend requirements and transform them into a fully functional app is crucial. Our Architecture, Technology Solutions App Development Team is dedicated to innovation and working with cutting-edge tools and platforms. From Blockchain to AWS, deep learning, and AI, you will have the opportunity to work with the tools and platforms necessary for success. You will have the freedom to choose how you want to grow, whether by gaining diverse skills on a new project or deepening your expertise in innovative technology. Joining us means encountering diverse paths, projects, and people that inspire you to think creatively and revolutionize the way people experience our products and services. Our Technology & Operations (T&O) team is the powerhouse of the Bank, striving to be agile and ready for the future. We innovate and build banking solutions that foster community prosperity. Working with us means safeguarding the reputation and legacy of a 170-year-old organization while striving for progress and evolution. Key Responsibilities: - Project delivery in core enterprise applications with full software development lifecycle in a mature CI/CD environment, advocating delivery excellence and minimizing delivery risk. - Strong understanding of information processing principles and security practices. - Continuous development and/or integration & testing. - Ability to act as a change agent promoting continuous improvement. - Experience working in a team-oriented, collaborative, and consultative environment. - Collaboration with cross-functional teams in agile development. - Strong knowledge of Retail Banking Technology ecosystem. - Self-starter, independent, with strong analytical and problem-solving skills, and proven experience in system design and development. - Solid grounding in core enterprise applications with full software development lifecycle experience in a mature CI/CD environment. DevOps toolchain experience (JIRA, Bitbucket/Stash GIT, Jenkins, Artifactory). Skills And Experience: - 5+ years of experience in Java script development experience in Adobe Experience Cloud (AA, AT) and AppsFlyer. - Strong hands-on experience in UI Technologies JS: React/Ember/Angular. - Understanding of DevOps tools and test automation framework, experience in migrating applications to CI/CD pipeline using tools like GIT/BitBucket, Jenkins, Jira, Ansible, Rundeck. - Good to have Java/J2EE, Web Services, XML. About Standard Chartered: As an international bank, we are agile enough to act and impactful enough to make a difference. We have been working for over 170 years to create a positive impact for our clients, communities, and each other. We encourage questioning the status quo, embracing challenges, and seizing new opportunities for growth and improvement. If you seek a career with purpose and want to contribute to a bank that makes a difference, we want to hear from you. We celebrate your unique talents and look forward to the value you can bring to us. Our purpose is to drive commerce and prosperity through our diverse offerings, and our brand promise is to be here for good. By living our valued behaviors, we promote inclusion and value differences. Together We: - Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do. - Never settle, continuously striving to improve and innovate, keeping things simple, and learning from our successes and failures. - Are better together, where we can be ourselves, be inclusive, see the good in others, and work collectively to build for the future. What We Offer: - Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits in some locations. - Time-off benefits including annual leave, parental/maternity/sabbatical/volunteering leave, along with global standards for annual and public holidays. - Flexible working options based on home and office locations, with varied working patterns. - Proactive wellbeing support through digital platforms, development courses, Employee Assistance Programs, sick leave, mental health resources, and self-help toolkits. - A continuous learning culture with opportunities for growth, reskilling, and upskilling. Recruitment Assessments: Some of our roles use assessments to evaluate your suitability for the position. If you are invited to take an assessment, it indicates that your application has progressed to an important stage of our recruitment process.,

You will be joining Nat Habit, a company dedicated to making natural living a habit by offering freshly made, 100% natural beauty & wellness products inspired by ancient ayurvedic solutions. The team at Nat Habit believes in serving customers authentic ayurvedic formulations that are prepared fresh in their ayurvedic kitchens, using only whole grains, grams, milk, yogurt, fruits, flowers, etc., without any chemicals or preservatives. The company aims to take users back to natural secrets every day and provide Ekdum Taaza products to its customers. As the Performance Marketing Lead, your primary responsibility will be to develop and implement strategies that drive sustainable growth for the company. You will oversee all aspects of performance marketing, including campaign planning, implementation, monitoring, and reporting. Your goal will be to drive new user acquisition while ensuring profitable growth for the business. You will report directly to the Head of D2C Business. Key Responsibilities: - Develop and execute strategies across multiple channels to drive targeted traffic and conversions. - Analyze campaigns and customer behavior to identify trends and insights that maximize ROI and achieve business goals. - Collaborate with content, design, and product teams to enhance the overall customer experience. - Establish a reporting framework to monitor performance, analyze campaign effectiveness, and optimize strategies to meet targets. - Manage relationships with external partners to ensure alignment with business objectives. Required Qualifications & Skills: - 5-6 years of experience in Performance Marketing with a proven track record of driving growth, preferably in D2C ecommerce. - Proficiency in Facebook and Google Ads suite, GA4, Appsflyer, and other tracking & automation tools. - Strong analytical skills and attention to detail. - Ownership mentality and sense of accountability. - Willingness to learn and stay updated on industry trends, technologies, and best practices. If you are passionate about driving growth through performance marketing and have a keen interest in natural beauty & wellness products, Nat Habit offers an exciting opportunity to make a meaningful impact in a startup environment backed by tier 1 institutional investors.,

As a User Acquisition Specialist, your primary responsibilities will include setting up new campaigns and optimizing existing campaigns on Meta, Google Adwords, and Apple Search Ads. You will be tasked with building, tracking, and optimizing UA campaigns, as well as uploading new creative to the content library. Developing performance reports and effectively communicating results to partners will also be part of your role. It will be essential for you to analyze and take action on campaign performance metrics such as ROI, ROAS, and projected LTV. Collaborating with the design team to create creative assets for advertising campaigns regularly is a key aspect of this position. Furthermore, you will be required to work closely with the India engineering team to ensure accurate attribution and report generation. Directing and participating in analytics and tracking implementation tasks will be crucial. As a leader in the UA team, you will mentor junior team members, offering guidance and support on campaign strategies and execution. Coordination of cross-functional efforts across marketing, creative, analytics, and product teams will be necessary for success. Overseeing the day-to-day operations of the UA team to ensure high-quality and timely deliverables, as well as contributing to strategic decision-making and resource planning to scale UA efforts efficiently, are vital components of this role. To excel in this position, you should possess at least 5 years of relevant experience, with a strong preference for user acquisition experience in mobile games. Demonstrated team leadership skills, including mentoring and guiding team members, are essential. An entrepreneurial mindset, coupled with a desire to be the best UA Specialist in the industry, will set you up for success. Previous experience in the social/mobile freemium game industry, excellent data analysis skills, and a metrics-driven approach are highly valued. Practical knowledge of tracking technologies, methods, and UA KPIs, along with exposure to various tools/systems like Adjust, Appsflyer, Google Analytics, and others, will be beneficial. You should be able to optimize available budgets to achieve desired results and effectively analyze data from attribution platforms to present results. Familiarity with tools like Looker studio is preferred. Understanding ad creative formats and the ability to brief design teams for performance-driven assets are important. Being highly organized, detail-oriented, and possessing strong math skills are crucial. A self-starter with a problem-solving attitude, both independently and collaboratively, is desired. Keeping abreast of UA techniques, strategy, audience building, and targeting is essential. A Bachelor's or Master's degree in math, marketing, or finance is preferred. Please note that this role involves leading the UA team in Kochi, with the flexibility for candidates to be located anywhere. The work environment is hybrid, with a Work from Office Calendar in place. Employees are required to work from the office for 2 weeks every alternate month. Travel reimbursement is provided for employees from outside Kerala, and accommodation reimbursement is offered for those outside the city for the Work from Office schedule.,

About the company Treebo Hospitality Ventures is Indias most loved brand and one of the largest chains in the budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers travellers the unprecedented value proposition of high-quality stays at affordable prices wherever they go. We are proud of putting dignity back into budget travel where earlier the traveller was forced to contend with poor quality and hygiene. Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality expertise. Our operational ethos is clear and focused from Treebo Club, an innovative distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a cutting-edge SaaS solution and a comprehensive hotel management software. With a strong technological foundation and a passion for hospitality, THV aims to deliver exceptional experiences across our diverse portfolio. Our range of brandsItsy Hotels, Treebo, Treebo Premium and Medalioprovides a symphony of choices that blend quality, comfort and affordability. Treebo is a Great Places to Work certified organisation. We take immense pride in our culture which is built on a strong foundation of 7 values. Some of these values include - Exhibit Owner Mindset and Have the humility and hunger to learn and help learn, amongst others. We strongly believe in offering our people - Treebs, as they are called - unmatched opportunities to learn and grow. If youre looking to work at a place that is built on strong fundamentals of business and professional conduct, Treebo is the place for you. About The Role: We are looking for a dynamic digital marketing professional to spearhead our mobile app marketing efforts. This role involves crafting and executing data-driven strategies to acquire new users and engage existing ones, optimizing app store listings through ASO experiments, and driving performance across key marketing channels such as Google AdWords, Facebook, and affiliates. The ideal candidate will have 4-6 years of experience in app marketing, hands-on expertise with tools like Appsflyer and MoEngage, and a proven track record in scaling app growth through creative campaigns and performance-driven initiatives. Key Responsibilities: ? Creating and driving marketing plan for acquiring new and engaging existing users through data-driven mobile app user acquisition and growth strategies ? Manage & improve core KPIs of App marketing including campaigns on Google AdWords, Facebook ? Scale the affiliate channel for App installs by filtering out affiliates generating fraud installs ? Drive end-to-end ASO levers & competition monitoring ? Measure and report performance of all app marketing campaigns, and assess against goals (ROI and KPIs) ? Gaining a deep understanding of end users through research and analytics(segmentation, behavior analysis etc.) ? Developing a communications strategy to effectively nurture and grow our addressable end-user base ? Optimizing Treebo&aposs app store listings, and driving new user acquisition through organic with ASO experiments What are we looking for: ? 4-6 years of digital marketing experience, with focus on mobile app marketing ? Hands-on knowledge of App marketing tools including Appsflyer, MoEngage including deep understanding of install & booking attribution models ? Proven track record of implementing ASO strategies & significantly moving organic App base ? Hands-on experience & understanding of marketing automation tools like MoEngage ? Good at a creative & content generation process to drive quality creatives ? Well-versed in performance marketing, conversion, and online customer acquisition ? Up-to-date with the latest trends and best practices in online marketing and measurement ? Knowledge of social media and digital best practices for acquiring and nurturing mobile users. Show more Show less

Job Summary: We are seeking a highly motivated and results-driven CPI Sales Manager to drive business growth across international and domestic markets . The ideal candidate will have a deep understanding of mobile app user acquisition, experience in Cost Per Install (CPI) sales, and a proven track record of building strong client relationships and achieving sales targets. Key Responsibilities: Generate new business opportunities and onboard clients for CPI-based user acquisition campaigns across domestic and international markets. Develop and maintain relationships with app developers, agencies, and ad networks globally. Identify advertiser requirements, pitch tailored CPI and CPA solutions, and close high-value deals. Work closely with internal delivery and account management teams to ensure successful campaign execution. Negotiate pricing, targeting, and campaign terms to maximize profitability. Stay updated with market trends, competitive landscape, and mobile app performance marketing best practices. Track and report on sales performance, revenue forecasts, and pipeline health. Requirements: 25 years of experience in CPI sales , business development, or mobile app marketing. Strong understanding of the mobile performance marketing ecosystem (iOS & Android). Demonstrated success in selling CPI campaigns to both domestic and international clients. Existing network of advertisers or publishers in the mobile app space is a plus. Excellent negotiation, communication, and relationship-building skills. Familiarity with tracking platforms (Appsflyer, Adjust, Branch ) and ad fraud prevention tools. Ability to manage multiple sales cycles simultaneously and work in a target-driven environment. Preferred Qualifications: Understanding of vertical-specific strategies (e.g., Igaming, fintech, utility, shopping apps). Knowledge of traffic sources including media buying, influencer, and SDK traffic. Bachelor&aposs degree in Marketing, Business, or a related field. Show more Show less

You will play a crucial role in the development of our app by actively following new technologies to enhance its convenience. Your main responsibilities will include prototyping new features, focusing on UI/UX design principles, and collaborating with a team of app developers. You will work with a variety of technical approaches such as native OS, KMM, or own SDK to build new features rapidly and ensure high-quality delivery. Your tech stack will primarily involve Kotlin, Simple Stack, RxJava, Koin, Picasso, CardIO, Moshi, Okhttp, Mapbox, Lottie, Github, Android Studio, Firebase, AppsFlyer, Figma, Slack, and Zoom. To qualify for this role, you should have a deep understanding of modern mobile development, strong Object Oriented design and Kotlin skills, experience with Android development, a passion for code quality, familiarity with Rest API integration, a strong sense of ownership, and at least 5+ years of professional experience. Your preferred qualifications may include experience with CI/CD tools, conducting unit tests during feature development, knowledge of performance optimization, effective communication skills in English, familiarity with Agile development, and an Engineering Graduate degree. This is a full-time position based in Gurugram (Wework) where you will work in the office to establish a strong core team and contribute to the continuous improvement of our app.,

As a Senior Data Analyst, your role will involve analyzing business performance, identifying fraud patterns, and optimizing marketing strategies to drive growth. You will collaborate closely with the marketing, monetization, product, and finance teams to ensure data-driven decision-making is implemented across all business functions. In terms of Business Insights & Performance Analytics, your responsibilities will include tracking and analyzing key performance indicators related to user acquisition, engagement, retention, and monetization. You will be expected to create dashboards and reports using tools such as Tableau, Power BI, Google Data Studio, Looker, or similar platforms to provide real-time insights. Additionally, you will need to identify trends and performance drivers that impact revenue, growth, and operational efficiency. Building forecasting models to support strategic decision-making and revenue optimization will also be part of your tasks. Working collaboratively with cross-functional teams to enhance data-driven decision-making will be crucial, and leveraging big data tools and analytics platforms to gain deeper insights into marketing efficiency is expected. Regarding Fraud Prevention & Risk Analysis, you will be responsible for monitoring traffic sources to detect fraudulent activity, including bot traffic, fake installs, click fraud, and invalid engagement. Implementing fraud detection methodologies and tools, using SQL, Python, or R to analyze large datasets, and developing fraud detection algorithms are key components of this role. Collaboration with marketing and ad monetization teams to prevent revenue leakage and ensure high-quality traffic will also be essential. The ideal candidate for this position would have at least 3 years of experience in data analytics, business intelligence, marketing analytics, or fraud prevention (Web3, AdTech, or FinTech). A strong background with SQL, Python, or R for data analysis and fraud detection is required. Proficiency in data visualization tools such as Tableau, Power BI, Google Data Studio, Looker, or similar platforms is essential. Experience with analytics platforms like Google Analytics, AppsFlyer, Adjust, Mixpanel, or similar tools is preferred. The ability to interpret complex data and translate it into actionable business insights, along with familiarity with fraud detection tools and methodologies, is expected. Understanding marketing attribution modeling, campaign performance tracking, and bonus knowledge of Web3 analytics, blockchain metrics, and on-chain user behavior would be advantageous. Key Skills for this role include proficiency in Python, R, Web3, Power BI, fraud detection methodologies, Google Analytics, Looker, business insights, AppsFlyer, Adjust, AdTech, SQL, fraud prevention, Google Data Studio, Tableau, Mixpanel, and more.,

Designation CPL Delivery Manager Department Affiliate Marketing Experience 3-6 Years. Job Location Mumbai/Delhi/Bangalore Job Description: As the CPL Manager, you will be responsible for overseeing the delivery and optimization of performance business through DSPs (Demand-Side Platforms) and affiliate partners. Your primary focus will be on managing CPL campaigns efficiently to ensure consistent monetization and delivery deployments. You will collaborate closely with the sales team to align client briefs and ensure optimal outcomes. Additionally, you will oversee the end-to-end management of the complete affiliate program, including payment processes, communication with affiliates, and performance analysis. Key Responsibilities: 1. Manage deliveries for Performance business (CPL) through DSPs and affiliate partners. 2. Ensure consistent monetization and delivery deployments. 3. Coordinate with the sales team to maximize the output of client briefs. 4. Oversee the end-to-end management of the complete affiliate campaigns. 5. Map and optimize affiliate payment processes. 6. Handle all communication going out to affiliates. 7. Analyze affiliate and DSP performance on a daily, weekly, monthly, and yearly basis, and develop key metrics to share with affiliates. 8. Implement strategies for landing page and keyword optimization. 9. Create monthly newsletters and welcome newsletters for affiliates. 10. Monitor campaign daily pace and troubleshoot issues with internal campaign management and clients. 11. Manage publisher relationships from budget allocation to margin realization. 12. Engage in media buying and arbitrage across various delivery aspects. Job Requirements: 1. Previous experience in managing CPL campaigns. 2. Experience in delivery and optimization. 3. Working knowledge of tracking platforms Trackier, Appsflyer, Branch, Adjust etc. 4. Excellent English communication skills, both written and verbal. Show more Show less

We are looking for a dynamic Business Associate to join our team and assist in driving user acquisition, engagement, and retention through strategic digital marketing initiatives. Your role will involve optimizing marketing campaigns, developing effective marketing funnels, and collaborating with creative teams to create engaging concepts for various user segments in multiple languages. Your responsibilities will include planning, executing, and refining digital campaigns across platforms such as Google Ads, Meta, YouTube, and other paid channels. You will be monitoring key performance indicators (KPIs) like Click-Through Rate (CTR), Customer Acquisition Cost (CAC), Return on Investment (ROI), and optimizing these metrics through A/B testing and audience segmentation. Additionally, you will design and optimize a localized funnel to guide users from awareness to conversion, continuously testing and refining strategies to enhance engagement and reduce drop-offs. Collaboration with creative teams to align marketing materials with user sentiment, researching trends, developing engaging ad creatives, and tailoring messages for different audience segments will also be part of your role. To be successful in this position, you should have 0-2 years of experience in digital, performance, or growth marketing. A solid understanding of Google Ads, Meta Ads (Facebook & Instagram), and YouTube Ads is essential. Experience in marketing funnel optimization, audience segmentation, and data-driven marketing strategies will be beneficial. You should also be familiar with multi-language and regional marketing strategies and proficient in analyzing marketing data using tools like Google Analytics, Mixpanel, Appsflyer, or similar platforms. Additionally, experience in A/B testing, conversion rate optimization (CRO), and retargeting campaigns is preferred. Excellent communication and collaboration skills are key, especially when working with creative and content teams. Prior experience in an app-based or content-driven business is a plus but not mandatory. Joining us will offer you the opportunity to be part of a fast-growing audio and content platform. You will gain exposure to multi-language marketing and global user base strategies while working in a collaborative environment that values a data-driven and innovative approach. We offer a competitive salary and growth opportunities in marketing and growth strategy. About KUKU: Established in 2018, KUKU is India's leading storytelling platform that provides a vast digital library of audio stories, short courses, and microdramas. Our mission is to become India's largest cultural exporter of stories, culture, and history to the world, emphasizing "Create In India, Create For The World." Through our OTT platforms like Kuku FM, Guru, Kuku TV, and more, we deliver immersive entertainment and education. Our goal is to offer high-quality, personalized stories across various genres and languages, continually pushing boundaries and reshaping India's entertainment industry.,

About the Company: GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups. GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here. About the Role This is a leadership role within the performance marketing vertical. You would be responsible for the service delivery and growth of our clients engaged with us for performance marketing. You will drive the planning, execution and monitoring of paid media campaigns for lead generation and e-commerce clients. Responsibilities: ? Create and execute strong digital media recommendations with supporting validation ? Develop and execute complex, KPI driven media plans ? Setup, Analyze and optimize campaigns to maximize performance ? Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes ? Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites ? Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests ? Manage the testing, QA, QC, and debugging of analytical/tagging code ? Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared ? Train, Monitor, Mentor & Upskill the Paid Media team and manage career growth paths ? Produces clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance ? Takes complete ownership of Media Plans and Projects to ensure timely and in budget delivery Skills Required: ? Bachelor&aposs degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience ? 3+ years of experience within performance marketing ? Strong quantitative, analytical & mathematical skills ? Knowledge and passion for all things Digital Media; SEM, Display, Analytics, Programmatic, etc. ? Understanding of media concepts and terms, creative and budget requirements ? Experience with Microsoft Office & Google Suite, PowerPoint, Word, and advanced knowledge of Excel ? Knowledge to confidently and accurately implement tech setup for: Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, AppsFlyer ? High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms ? Clear Understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality ? Clear Understanding on configuration for custom metrics and dimensions/custom variables / advanced e-commerce & App Tracking ? Excellent communication skills and ability to present ideas, verbally and in writing Show more Show less

Position: Performance Marketing Specialist Location: Noida Experience: 3 to 5 years Employment Type: Full-time About The Role Were seeking a results-driven Performance Marketing Specialist to lead and optimize digital marketing campaigns across platforms including Google, Facebook, LinkedIn, Bing, and YouTube. The ideal candidate will have hands-on experience with performance marketing, app promotion, retention strategies, and a deep understanding of analytics tools to drive measurable business growth. Key Responsibilities Plan, manage, and optimize performance marketing campaigns across Google Ads (Search, UAC, Display), Meta (Facebook & Instagram), LinkedIn, Bing, and YouTube. Conduct keyword research, run A/B tests, and create high-performing ad creatives and copy. Monitor and analyze campaign performance using tools like Google Analytics, Tag Manager, and Search Console. Manage mobile app tracking and attribution through MMPs such as AppsFlyer, Firebase, Adjust, or Branch. Execute retention marketing campaigns using platforms like CleverTap, WebEngage, and WhatsApp Marketing. Generate actionable insights and performance reports for stakeholders. Collaborate with cross-functional teams to align campaigns with business goals and stay current with digital marketing trends. Qualifications Bachelors degree in Marketing, Business, or a related field. 3 to 5 years of relevant work experience. Minimum 3 years of hands-on experience in managing performance campaigns on major digital platforms. Strong proficiency in data analysis, campaign optimization, and reporting. Experience with mobile app marketing and user acquisition strategies. Familiarity with retention tools and engagement platforms is a plus. Certifications in Google Ads, Meta Blueprint, or similar are preferred. Why Join Us Work in a collaborative and innovation-driven environment. Opportunity to lead impactful campaigns that directly drive growth. Competitive salary package and benefits. Continuous learning and career advancement opportunities. Show more Show less

???? ???????????????????? ???????????? ???????????????? We are looking for a passionate and detail-oriented Junior Performance Marketer to help drive growth and optimize ROI across multiple paid channels, including Google Ads, Apple Search Ads, and Meta Ads. Youll work closely with marketing, design, and product teams to plan, execute, and optimize campaigns that maximize user acquisition, engagement, and conversions. ???? ????????????????????????: ?25,000 INR / month ???? ????????????????????????????????: Remote ???? ????????????????????????????????????????: Minimum 3 months desirable ???? ???????????? ???????????????????????? ???? User First Approach ???? Honest & Constructive Communication ???? Constant Improvement ???? Planning & Long-Term Thinking We value individuals with a growth mindset. Our multicultural and international team brings unique perspectives, experiences, and skills to the table. ???? ???????????? ???????????????????????????????????????????????????????????????? ???? Plan, execute, and optimize campaigns on Google Ads, Apple Search Ads, and Meta Ads ???? Manage budgets, bids, and pacing to achieve target KPIs ???? Conduct keyword and audience research for better targeting ???? Create and test ad copies, creatives, and campaign structures ???? Run A/B tests for ads, placements, and targeting strategies ???? Monitor CAC, ROAS, and funnel performance provide insights ???? Track competitor campaigns and industry trends ???? Prepare performance reports and suggest actionable improvements ???? ???????????????????? ???????????????????????????????????? ???? Strong analytical skills with performance data ???? Clear communication and collaboration skills ???? Creative mindset for engaging ad creatives ???? Ability to manage multiple campaigns simultaneously ???? Proactive in solving marketing challenges and scaling results ???? ???????????????????? / ???????????????????????????????????? ???? Google Ads, Apple Search Ads, Meta Ads Manager ???? Firebase, Google Analytics, Adjust, Appsflyer ???? Monday.com, Confluence, Slack, Microsoft Teams ???? Figma, Canva, Adobe Photoshop ???? ???????????????????????????????????????????????????????? ???? Basic understanding of paid acquisition channels (Google, Apple, Meta) ???? Familiarity with campaign setup, optimization, and reporting ???? Understanding of key performance metrics: CAC, ROAS, CTR, CVR ???? Experience with A/B testing in ads and creatives ???? Ability to analyze data and present insights ???? ???????????????????????????????????????????????? ???? Full-time (8 hrs/day, 9:00 AM 7:00 PM IST, Flexible) ???? Daily Standup Meetings (DSM) at 12:00 PM IST ???? Weekly company sync at 1:00 PM IST every Tuesday Show more Show less

Senior User Acquisition Specialist Location: Kochi or Bangalore Category: Digital Marketing Job Type: Full-Time Experience: 5+ Years Salary Range: 10 20 LPA About the Role Were on the hunt for a Senior User Acquisition (UA) Specialist to drive growth at scale for a leading gaming company focused on free-to-play casino games across mobile and web platforms. With 12+ titles and a growing portfolio, were seeking a data-driven and creative leader who thrives on optimizing performance marketing campaigns and scaling user bases through innovation, experimentation, and precision. Reporting to the Analytics team , this is a high-impact role where you'll lead acquisition efforts, mentor team members, and shape strategy for one of the fastest-growing game publishers in the space. Key Responsibilities Campaign Strategy & Execution Set up, manage, and optimize user acquisition campaigns on Meta (Facebook/Instagram), Google Ads , and Apple Search Ads . Continuously analyze performance metrics (ROI, ROAS, LTV) and adjust campaigns to meet KPIs. Manage creative uploads and collaborate with designers to develop performance-oriented ad assets . Analytics & Reporting Build performance dashboards and deliver actionable insights to internal stakeholders. Leverage attribution and analytics platforms (e.g., Adjust , Appsflyer , Google Analytics , Mixpanel , Amplitude ) for accurate tracking and optimization. Use tools like Looker Studio or similar to present campaign impact and recommendations. Team Leadership & Collaboration Mentor and guide junior UA team members, providing strategy support and execution oversight. Lead cross-functional coordination with design, engineering, product, and analytics teams. Oversee day-to-day operations of the UA function, ensuring quality and timely delivery of campaign goals. Strategy & Optimization Manage media budgets effectively to deliver scalable growth within cost constraints. Stay on top of UA industry trends , audience targeting strategies, and creative testing methodologies. Proactively contribute to long-term UA strategy , tool adoption, and process automation. Required Skills & Qualifications 5+ years of hands-on user acquisition experience , ideally in mobile gaming or freemium apps . Proven leadership experience, including mentoring and team collaboration. Deep understanding of UA KPIs , tracking methodologies , and attribution models . Strong analytical and data interpretation skills . Experience with platforms/tools like: Meta Business Suite Google Ads / Apple Search Ads Adjust / Appsflyer Mixpanel, Amplitude, Google Analytics Looker Studio (preferred) Working knowledge of ad creative formats (e.g., videos , banners , playables ) and briefing design teams. Excellent communication, organizational, and math skills. Bachelor's or Masters degree in Marketing , Mathematics , Finance , or related field. What Sets You Apart Passion to become the best UA specialist in the industry A growth hacker mindset with a strong bias for action Experience in freemium social or mobile games Self-starter who thrives with autonomy and accountability

User Acquisition Specialist (Mobile Games) Job Category: Design Engineer Job Type: Full-Time Location: Bangalore Salary: 17-20 LPA Experience: 5-10 years What You'll Be Doing Strategically develop and manage user acquisition campaigns across key platforms like Meta, Google Ads, and Apple Search Ads, focusing on both new setups and continuous optimization. Oversee the full lifecycle of UA campaigns, including building, tracking, and ongoing performance optimization. Maintain and expand our creative asset library by uploading new content for campaigns. Generate detailed performance reports and effectively communicate insights and results to stakeholders. Analyze campaign performance against key metrics such as ROI, ROAS, and LTV to make data-driven decisions. Collaborate closely with the design team to produce high-performing creative assets (videos, banners, playable ads). Partner with the engineering team in India to ensure accurate attribution and reliable report generation. Lead the implementation of analytics and tracking solutions. Mentor and guide junior team members on campaign strategies and execution. Ensure seamless cross-functional collaboration with marketing, creative, analytics, and product teams. Manage the daily operations of the UA team, ensuring all deliverables are met on time and to a high standard. Provide strategic input and resource planning to efficiently scale our UA efforts. Skills You'll Need Experience: A minimum of 5 years in a relevant role, with a strong background in mobile game user acquisition. Leadership: Proven experience leading and mentoring a team. Mindset: An entrepreneurial, proactive, and "owner-operator" attitude. Industry Focus: Experience in the social/mobile freemium game industry. Analytical Prowess: Exceptional data analysis skills and experience in a metrics-driven environment. Technical Knowledge: Hands-on knowledge of tracking technologies, methodologies, and UA KPIs. Platform Expertise: Familiarity with tools such as Adjust, Appsflyer, Google Analytics, Meta Business Suite, Mixpanel, or Amplitude. Budget Management: A demonstrated ability to optimize budgets for maximum results. Data Visualization: Experience in analyzing attribution data and presenting results; familiarity with tools like Looker Studio is a plus. Creative Insight: An understanding of various ad creative formats and the ability to effectively brief design teams. Personal Attributes: Detail-oriented, highly organized, and a self-starter with a problem-solving mindset. Education: A Bachelor's or Master's degree in a quantitative field like math, marketing, or finance.

You will play a crucial role in leading impactful paid media strategies across various platforms such as Google Ads, Meta, and DV360, converting key performance indicators into successful outcomes. This position is ideal for individuals who excel in precision, collaboration, and pushing the boundaries of performance. Your responsibilities will involve mentoring team members, interpreting campaign analytics, and spearheading media execution that drives tangible business outcomes. Your key contributions will include: - Planning, executing, and optimizing campaigns on Google Ads, Meta, DV360, and other native platforms - Monitoring performance metrics, deriving actionable insights, and driving continuous enhancements - Engaging in media discussions with internal teams to align creative, strategy, and servicing functions - Establishing and nurturing client relationships, representing the agency in QBRs and business reviews - Developing training modules and documentation to standardize media operations - Crafting award-winning case studies and contributing to pitch planning with strategic inputs - Conducting account audits for potential clients to identify growth opportunities - Negotiating with vendors to ensure high-quality delivery within allocated budgets. To be successful in this role, you should possess: - Over 3 years of hands-on experience in performance marketing and media planning - Proficiency in Google Ads, Facebook Ads, DV360, and native ad platforms - Familiarity with GenAI tools for streamlined reporting and efficient planning - Experience across various sectors such as E-commerce, BFSI, Real Estate, Mobile, and Travel - Competence in analytics platforms like GA, Appsflyer, SimilarWeb, Adobe Analytics, and CleverTap - A strategic mindset with a keen interest in learning and adapting to the dynamic digital landscape - Strong communication and presentation skills to effectively engage with clients.,