9 Appsflyer Jobs

Senior Paid Media Manager Location: Salt Lake, Sector V, Kolkata, West Bengal, India Job Type: Full-time | Permanent Our client is a rapidly growing digital commerce group managing multiple eCommerce brands across global and Indian markets. As they continue to scale their marketing operations, they are seeking a data-driven and strategic Senior Paid Media Manager to lead their performance marketing efforts across web, app, and marketplace platforms. If you're passionate about paid media, attribution models, funnel optimization, and working with agile teams in a fast-paced environmentthis is your opportunity to make a significant impact. About the Role: As a Senior Paid Media Manager, you will be responsible for developing and executing multi-platform performance strategies that drive measurable growth. You'll collaborate with marketing, product, and technical teams to implement data-backed campaigns, improve attribution, and refine conversion funnels across channels like Google, Facebook, Amazon, Flipkart, and more. Key Responsibilities: Strategic Planning & Execution: Develop and implement performance marketing strategies aligned with business goals. Manage paid campaigns across platforms including Google Ads, Facebook Ads, native ads, and marketplaces (Amazon, Flipkart, Myntra, Jiomart, etc.). Execute app marketing strategies including user acquisition campaigns, app store optimization (ASO), and mobile-focused performance tactics. Analytics & Attribution: Utilize analytics platforms such as AppsFlyer, Microsoft Clarity, Firebase, and GA4 for tracking, attribution, and performance optimization. Manage tag integration and SDK implementation (GA4, Tag Manager, eCommerce data layer pushes). Analyze and improve the full conversion funnelnot just last-click performance. Marketplace & Social Advertising: Plan and optimize paid ads for third-party marketplaces and platforms like ShareChat, Snapchat, and emerging native ad networks. Continuously monitor and adjust bidding strategies, creative assets, and targeting criteria. Collaboration & Communication: Collaborate with developers and product teams to improve landing pages, page load times, and other ad-related technical improvements. Share insights with cross-functional teams to drive alignment and improve overall campaign impact. Reporting & Optimization: Build dashboards and reporting systems using tools like Looker Studio. Perform audits and continuously refine ad copy, creatives, and keyword strategies. Stay ahead of digital advertising trends, tools, and competitive insights. Qualifications: Must-Have: Bachelor's degree in Marketing, Business, or a related field. 5–7 years of paid media experience in an agency or eCommerce environment. Expertise in managing scalable campaigns across Google Ads, Facebook Ads, and marketplaces. Experience with marketing analytics tools (AppsFlyer, Firebase, GA4, Microsoft Clarity). Proficiency in tag management and attribution setup using SDKs and cloud-based tools. Strong understanding of SEO/SEM principles and conversion optimization. Nice-to-Have: Certifications in Google Ads, Meta Blueprint, and Google Analytics. Experience with 3rd party tools like SEMrush, Ahrefs, SimilarWeb, Screaming Frog, Keyword Planner. Familiarity with native ad networks and media buying strategies. Why Join Our Client's Team? Work on high-impact paid media campaigns in a rapidly growing eCommerce landscape. Collaborate with diverse teams across geographies and tech stacks. Exposure to modern tools and experimentation in performance marketing. Flexible and dynamic work culture that encourages learning and growth. Our client is an equal opportunity employer committed to building a diverse and inclusive team.

We are looking for an experienced and driven Performance Marketing Lead to lead the growth function at STAGE and drive STAGE's customer acquisition. You will drive these metrics through (i) collaborating with the product team to improve the subscription and payment experience for customers (ii) working with the marketing team to design and execute bespoke marketing programs, and (iii) influencing the strategies of STAGE's product, content and marketing teams. This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate. What would you do ? - Own the paid media channels Meta, Google etc and deliver monthly targets on customer acquisition with the CAC objectives - Work with different stakeholders to create compelling communication and best in class collateral development - Iterate with Creatives and messaging etc to drive efficient CACs and high CVRs - Manage team of 3-4 marketing managers/analysts, invest in their upskilling and career growth - Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis. - Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact - Manage the marketing budget to achieve monthly and annual customer acquisition targets. - Oversee and direct paid advertising campaigns across various digital channels, including social media, search engines, and programmatic advertising. - Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC. - Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. - Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge. - Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making. - Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed. - Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in control You should apply if you have : - 6 - 9 years experience in performance marketing. - Bachelor's degree in Engineering, Master's degree is preferred. - Strong digital marketing skills across performance and brand marketing including search, content and social. - Proven track record building SEO, Content Marketing strategy from scratch - Thorough understanding and hands on experience of online marketing, audience targeting/segmentation, Web Analytics tools like Google Analytics, Appsflyer, Metabase, Clevertap etc. - Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills. - Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations. - Creative thinking and strategic mindset with a customer-centric approach. - Excellent communication, project management, and team collaboration skills

- Develop and execute strategic sales plans to achieve revenue goals. - Identify and engage new clients and build long-term agency relationships. - Collaborate with the marketing team to create customized proposals and presentations. - Conduct market research to identify industry trends and growth opportunities. - Negotiate and finalize contracts with clients, ensuring mutually beneficial terms. - Use CRM software and sales performance metrics for tracking and reporting. - Experience with MMP platforms such as Appsflyer, Branch. - Familiarity with tracking platforms like Trackier and HasOffers. - Expertise in campaign models: CPM, CPC, CPL, CPA, CPR. Responsibilities: - Monitor sales performance and provide actionable insights for improvement. - Lead and mentor a sales team, offering guidance to improve results. - Collaborate with the delivery team to ensure smooth campaign launches. - Work independently and within a team in a fast-paced, dynamic environment.

Develop & execute digital mktg strategy, track key growth KPIs on daily basis Manage marketing & product funnel of early users Conduct AB testing of creative & landing page Track competitor comparison metrics & identify the gaps to improve metrics Required Candidate profile In-depth knowledge of marketing channels (Google, Meta, programmatic channels) Should have full understanding marketing and product funnel Should be capable to handle multiple product at the same time

Summary: We are seeking a talented and experienced Manager of Digital Marketing to join our Founder's Office team. The ideal candidate will have a minimum of 3-5 years of experience in digital marketing and a proven track record of driving successful marketing campaigns across various digital platforms. The Manager of Digital Marketing will be responsible for developing and implementing digital marketing strategies to increase brand awareness, drive traffic to our website, and generate leads. Roles and Responsibilities: - Develop and implement digital marketing strategies to drive brand awareness and generate leads - Manage all digital marketing campaigns, including email, social media, and display advertising - Analyze campaign performance and make data-driven decisions to optimize marketing efforts - Collaborate with internal teams to create engaging content for digital platforms - Monitor and report on key performance metrics to track the success of marketing campaigns - Stay up-to-date on industry trends and best practices in digital marketing Qualification: - Should have managed monthly budget of Rs.1 Crore - Working experience of working on New Acquisition and Remarketing campaigns - Working Proficiency in Excel, and be able to analyze data visualizations on data studio or Tableau. - 2-4 years of Experience in Digital Marketing. In-depth knowledge of Facebook Ads, Google Ads & App Campaigns. - Proven analytical and quantitative skills including a strong understanding of online marketing metrics. - Excellent communication, collaboration, and people management skills. Driven, self-motivated, organized, and excited about what we can achieve together. - Good knowledge of Appsflyer, Excel and Tableau.

Heres what you will do – Develop execute innovative growth strategies to drive user acquisition Manage relationships with ad networks and publishers to negotiate rates and oversee campaign delivery and results Lead and manage full-funnel experiments from ideation to implementation and analysis, identifying opportunities for business scaling. Identify and test new growth platforms, channels, and partnerships to expand our reach and impact. Collaborate with Data Analytics and Product teams to ensure alignment and leverage cross-functional opportunities for growth. establish and maintain dashboards and reporting systems using tools like Tableau to track and report on growth Apply A/B testing other experimental methods to refine marketing strategies and drive decision-making. Analyze data to provide actionable insights and recommendations for continuous improvement in growth What are we looking for – Proven track record in driving user acquisition, growth, and data-driven marketing strategies. Strong proficiency in marketing analytics tools (e.g., Google Analytics, Appsflyer, Tableau). Strong proficiency in Excel, Word, and PowerPoint Desired Skills- 1+ years of hands-on experience managing Publishers, media planning, Programmatic or Search (Facebook, Google Ads etc.) Can-do attitude - keen to learn new skills, pro-active, and takes ownership over tasks. Strong communication and collaboration skills, with a proactive and results-oriented approach.

We are looking for Digital Analytics Manager will be responsible for analyzing data to guide strategic decisions,developing data visualization techniques, implementing analytics tools, and maintaining statistical models. Required Candidate profile 3-4 years of provenexperience as a Senior Digital Analytics Analyst or a similar role. Bachelors degreein engineering,Computer Science,or Marketing is preferred. MBA is a plus pointbut not mandatory.

We are seeking a Senior Marketing Analyst to join our dynamic marketing team as a key player in our affiliate marketing efforts. As a Senior Marketing Analyst for Affiliates, you will be responsible for analysing, optimizing, and expanding our affiliate marketing programs to drive customer acquisition, revenue growth, and overall business success. The ideal candidate is data-driven, detail-oriented, and possesses a deep understanding of affiliate marketing strategies. Responsibilities Hand-on knowledge of MMPs: Appsflyer, Branch, Adjust, Singular Adequate fraud logic needs to be clear Ensure current publishers keep promoting relevant offers Activate dormant publishers in your vertical to increase revenue Ensure publisher compliance and adherence to allowed media Take targets according to the FY Target Sheet before the business meeting Stay in touch with clients for feedback and scale-up opportunities Coordinate between various teams to ensure that requirements are fulfilled Monitor Offer & Affiliate reports (Vertical) to ensure quality delivery Identify new sources of inventory and develop alliances Weekly review with Clients/Business Heads Qualification Core Affiliate Industry/Performance Marketing Experience Working knowledge of Tracking Platforms Excellent Communication & Presentation Skills On-hand experience with MS Office

About Angel one : Angel One Limited is a Fintech company providing broking services, margin trading facility, research services, depository services, investment education and distributes third party financial products to its clients, on a mission to become the No. 1 fintech organization in India. With over 2 crore+ registered clients, we are onboarding an average of over 800k new clients every month in the current financial year. We are working to build personalized financial journeys for our clients via a single app, powered by new-age tech, AI, Machine Learning and Data Science. We have a flat structure, with ample opportunity to showcase your talent and a growth path for you to the very top. We are aggressively hiring for various non-tech and tech roles across India. Join our team and experience the best of both worlds at Angel One! Check out our careers section! Why You'll Love Working at Angel One! Ranked Top 25 Companies to Work in India: We're proud to be recognized as one of the best workplaces, certified for 8 consecutive years. Innovative Culture: Ideate, innovate, and create cutting-edge fintech solutions with AI and Machine Learning. Be part of something huge: Be at the Forefront of Fintech Innovation Bold Approach: We're not just growing a customer base; we're unlocking potential, aiming to touch a billion lives. It's about more: more drive, more initiative, and a bolder way of working. We are seeking a talented and results-driven Performance Marketing Specialist to join our Growth team. The ideal candidate will have a passion for data-driven marketing strategies and a proven track record of driving measurable results through various digital channels. As a Performance Marketing Specialist, you will be responsible for developing and executing performance marketing campaigns to drive user acquisition, engagement, and conversion. Job Title: Associate/Specialist -Performance Marketing Location: Mumbai What you will do Develop and execute performance marketing strategies across various digital channels, including but not limited to PPC, display advertising, social media advertising, email marketing, and affiliate marketing. Manage end-to-end campaign planning, execution, optimization, and performance analysis to drive maximum ROI. Conduct in-depth analysis of campaign performance data, identify trends, insights, and opportunities for optimization, and make data-driven recommendations to improve campaign effectiveness. Collaborate with cross-functional teams, including creative, content, and product teams, to develop compelling ad creatives, landing pages, and messaging that resonate with target audiences. Monitor and manage advertising budgets, bid strategies, and campaign pacing to ensure efficient allocation of resources and achievement of campaign objectives. Stay updated on industry trends, best practices, and emerging technologies in performance marketing to drive continuous improvement and innovation. Track and report on key performance metrics and KPIs, providing regular insights and updates to stakeholders. Who you are: Bachelor's degree in Marketing, Business, or a related field. Proven experience in performance marketing, with a strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, Affiliates, and other programmatic platforms. Hands-on experience with performance marketing tools and analytics platforms, such as Google Analytics, Firebase, Appsflyer, Google Tag Manager, Google Ads, Facebook Business Manager, and marketing automation platforms. Proficiency in data analysis and reporting, with the ability to interpret complex data sets, draw actionable insights, and communicate findings effectively. Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment. Strong analytical mindset, attention to detail, and problem-solving skills. Excellent communication and collaboration skills, with the ability to work cross-functionally and build relationships with internal and external stakeholders. Self-motivated, proactive, and results-oriented, with a passion for driving business growth through innovative marketing strategies. Strong data analysis skills Must have: Spreadsheet skills (Excel, Google Sheets) Good to have: SQL, R Priority 2-5 years in Performance Marketing Experience in B2C/Fintech. Certifications in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications. Experience with A/B testing and conversion rate optimization strategies. Familiarity with marketing attribution models and multi-touch attribution analysis. What's in it for You? Empowered Growth: We invest in your growth and empower you to explore your full potential. Exceptional Benefits: Our comprehensive benefits package includes health insurance, wellness programs, learning & development opportunities, and more. For a deeper dive into our company culture and vision, explore our Company Deck. At Angel One, our thriving culture is rooted in Diversity, Equity, and Inclusion (DEI). As an Equal opportunity employer, we wholeheartedly welcome people from all backgrounds irrespective of caste, religion, gender, marital status, sexuality, disability, class or age to be part of our team.We believe that everyone's unique experiences and viewpoints make us stronger together. Come and be a part of #OneSpace*, where your individuality is celebrated and embraced. Interested Candidates can share there resume at naina.gurang@angelbroking.com