Senior Marketing Manager

Job Summary
Senior Marketing Manager:

Role: You'll develop and execute full-funnel marketing strategies & lead campaigns (for all sister concerns), and manage a team.

Duties

• Develop and implement strategic marketing plans to achieve company goals and objectives.
• Manage and optimize SEO strategies to enhance online visibility and organic traffic.
• Oversee social media marketing efforts, ensuring consistent brand messaging across all channels.
• Lead multichannel marketing campaigns, including email marketing, content marketing, and digital advertising.
• Collaborate with sales teams to drive advertising sales and develop B2B marketing strategies.
• Utilize Adobe Creative Suite for creating compelling visual content that engages target audiences.
• Conduct market research to identify trends, customer needs, and competitive landscape insights.
• Analyze campaign performance using Google Analytics and other analytics tools to inform decision-making.
• Manage budgets effectively while ensuring maximum ROI on all marketing initiatives.
• Supervise the production of print advertising materials as needed.
• Maintain the company website using WordPress, ensuring content is up-to-date and optimized for user experience.
• Collaborate with product management teams to align marketing strategies with product launches.

Skills

• Strong knowledge of SEO principles and best practices.
• Proficiency in social media marketing strategies across various platforms including Facebook Advertising.
• Experience in multichannel marketing approaches that integrate traditional and digital methods.
• Familiarity with advertising sales processes in both B2B and B2C environments.
• Expertise in Adobe Creative Suite for design and content creation purposes.
• Solid understanding of digital marketing techniques including performance marketing and e-commerce strategies.
• Proficient in copywriting for diverse formats including web content, email campaigns, and print materials.
• Experience with marketing automation tools to streamline campaign execution.
• Strong analytical skills with the ability to interpret data from Google Analytics and other reporting tools.
• Knowledge of HTML for basic website management tasks is a plus.
• Excellent research skills to stay ahead of industry trends and consumer behavior changes. Join us as we continue to innovate in our industry while fostering a collaborative environment that encourages creativity and professional growth!

Job Type: Full-time

Pay: From ₹30,000.00 per month

Work Location: In person