Senior Marketing Manager

– Marketing

Key Responsibilities:

🔹 Sales & Marketing Strategy & Execution

• Develop and implement

  sales & marketing strategies

  for both

  online

  and

  offline channels

  to drive revenue and market share.
• Set targets, KPIs, and monitor performance across all sales functions.
• Identify new markets, trends, and customer insights to expand the brand footprint.

🔹 E-commerce & Digital Sales

• Manage relationships with

  e-commerce partners (Amazon, Flipkart, Zepto, etc.)

  .
• Optimize listings, pricing strategies, digital promotions, and inventory planning for online platforms.
• Work with digital marketing to drive traffic, visibility, and conversions.

🔹 Field Sales / Modern Trade

• Lead

  territory managers and field sales reps

  to ensure strong outlet coverage and retail execution.
• Build channel partner relationships – distributors, wholesalers, and key retailers.
• Drive

  in-store visibility

  , secondary sales, and merchandising excellence.

🔹 Team Leadership & Collaboration

• Mentor and lead a cross-functional team of sales professionals, Promoters, Marketing coordinators.
• Coordinate with

  supply chain, product, marketing

  , and finance teams to ensure aligned execution.

🔹 Reporting & Analysis

• Analyze sales data, trends, and ROI of campaigns.
• Prepare regular performance reports for senior leadership and suggest actionable improvements.

Key Requirements:

• MBA/PGDM in Sales, Marketing, or related field.
• 8+ years of relevant experience in FMCG sector with a strong blend of field and online marketing.
• Strong exposure to general trade, modern trade, and e-commerce operations.
• Excellent team leadership, negotiation, and analytical skills.
• Proficient in sales tools, CRM, and Excel/reporting.

Preferred Qualities:

• Entrepreneurial mindset with a drive to grow brands.
• Strong understanding of consumer behavior and regional market dynamics..
• Prior experience with digital-first FMCG brands is a plus