Senior Marketing Manager

strategic marketing leader

balance of strategic vision, content expertise, and executional agility

Key Responsibilities

Strategic Marketing Leadership

• Define and own the

  annual and quarterly marketing strategy

  , aligned with organizational goals.
• Drive

  brand positioning and differentiation

  in competitive markets.
• Lead demand-generation campaigns that support business growth and revenue objectives.
• Partner with business leaders to ensure marketing is a

  growth enabler

  .

Content Strategy & Management

• Develop and execute a

  content roadmap

  : thought-leadership articles, blogs, whitepapers, case studies, social media, video, and event content.
• Ensure

  content quality, consistency, and storytelling excellence

  across all platforms.
• Optimize content for

  SEO/SEM and lead nurturing

  through marketing automation.
• Build Avtar Inc. as a

  trusted voice and knowledge hub

  in the industry.

Digital & Campaign Excellence

• Lead

  end-to-end integrated campaigns

  across email, social, paid ads, events, and PR.
• Measure, track, and optimize campaign performance using marketing analytics.
• Leverage tools like

  HubSpot, Marketo, Google Analytics, or Zoho CRM

  to drive automation and personalization.

Leadership & Stakeholder Management

• Manage, mentor, and scale a

  high-performing marketing team

  .
• Collaborate with

  sales, product, HR, and leadership teams

  to create unified market messaging.
• Build and manage external partnerships with

  agencies, vendors, and media partners

  .

Candidate Profile

Qualifications

• MBA/PG in Marketing, Communications, or equivalent.
• 8–12 years of progressive marketing experience, with at least 3+ years in a

  leadership role

  .

Experience & Expertise

• Proven success in

  content-led marketing and brand strategy

  .
• Strong background in

  digital campaigns, inbound marketing, and demand generation

  .
• Excellent

  storytelling, communication, and stakeholder engagement skills

  .
• Strong analytical mindset with hands-on experience in

  marketing automation and analytics tools

  .
• Prior exposure to

  B2B services/consulting sector

  preferred.

Core Competencies

• Strategic Vision & Market Insight
• Content Leadership & Brand Storytelling
• Digital Marketing & Demand Generation
• Data-Driven Decision Making
• Leadership & Team Development
• Innovation & Growth Mindset

About us :

Avtar enables high-growth organizations to focus sharply on effective and sustainable talent strategies to make the workplace more inclusive —where people feel valued, engaged, and empowered to drive business success. A strong workplace culture is the foundation of an organization’s success. When individuals feel seen, heard, and aligned with their purpose, they bring their best selves to work—fueling innovation, collaboration, and growth. A truly dynamic workplace isn’t just about policies—it’s about fostering an environment where people flourish, ideas thrive, and businesses achieve sustainable success.

Website

http://www.avtarinc.com