Senior Marketing Manager

Age: 35 - 40!

Education

• Master's Degree/MBA: An MBA or master's degree in a relevant area can be beneficial and is often preferred by employers for senior roles.
• Certifications: Professional certifications from organizations like the Chartered Institute of Marketing (CIM) can also enhance qualifications.

Experience

• Years of Experience: Typically, 7 or more years of experience in marketing is required, with at least 3 years in a leadership capacity.
• Proven Success: A track record of developing and executing successful, data-driven marketing campaigns and strategies is vital.
• Leadership: Experience leading and motivating marketing teams is a key requirement.

Skills

• Strategic & Analytical: Strong analytical skills are needed to interpret data, conduct market research, and make informed, data-driven decisions.
• Digital Marketing: Proficiency in digital marketing channels, social media marketing, and content marketing is important.
• Technology: Experience with marketing automation software (e.g., HubSpot) and CRM systems (e.g., Salesforce) is often necessary.
• Communication: Exceptional written and verbal communication skills are crucial for stakeholder management and influencing others.
• Project Management: Excellent time management, multitasking, and project management skills are essential for handling multiple campaigns.
• Leadership: The ability to lead, inspire, and collaborate effectively with teams and stakeholders is a must.

Responsibilities

• Strategy Development: Create and implement innovative marketing strategies and comprehensive campaigns to meet business objectives.
• Market Analysis: Conduct thorough market research and analyze consumer behavior and competitor activities to inform marketing plans.
• Campaign Management: Oversee the development, execution, and optimization of marketing campaigns across various online and offline channels.
• Budget Management: Manage and optimize the marketing budget to ensure cost-effective resource allocation and maximize return on investment (ROI).
• Team Leadership: Lead, mentor, and motivate junior marketing staff and foster a high-performance team culture.
• Cross-functional Collaboration: Work closely with sales, product, and other teams to align marketing efforts with overall business goals and ensure cohesive branding.
• Performance Monitoring: Track, analyze, and report on the effectiveness of marketing initiatives and make data-driven adjustments as needed.
• Content Oversight: Oversee the creation and distribution of compelling marketing content across different platforms.

Key Qualifications

• Education: A Bachelor's degree in Marketing, Business, or a related field is typically required.
• Experience: Several years of marketing experience, with a strong focus on strategy, leadership, and campaign management, is essential.
• Skills:
• Strategic thinking and planning.
• Strong analytical and research skills.
• Excellent communication (written and verbal) and interpersonal skills.
• Proven leadership and team management abilities.
• Proficiency in digital marketing tools, SEO/SEM, and analytics platforms (e.g., Google Analytics).
• Familiarity with marketing automation and CRM platforms.

Desired Skills

• Creativity and strategic thinking.
• Strong understanding of marketing principles and research data.
• Ability to manage multiple projects and campaigns simultaneously.
• Experience in creating persuasive marketing copy.
• Adaptability and a "can-do" attitude.

Job Type: Full-time

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

• Food provided

Work Location: In person