Senior Marketing Executive

Position:

Location:

Reporting to:

CTC :

Job Type:

About Mother Teresa Foundation:

The Mother Teresa Foundation is a non-governmental organization established in 2002, dedicated to serving the unwanted, uncared for, and unloved in our society. Following in the footsteps of St. Mother Teresa, we are committed to eradicating poverty and illiteracy, and improving the health and well-being of underprivileged communities. Our work spans across various fields including education for underprivileged children, healthcare for all, community development, elderly care, and disaster relief. We strive to create a more compassionate world by empowering the marginalized and providing them with opportunities to achieve their full potential.

Job Brief:

We are looking for a passionate and skilled Senior Marketing Executive to join our team and help us amplify our voice and impact. The ideal candidate will be responsible for planning and executing marketing and communication strategies that raise awareness of our mission, engage our community of supporters, and drive our fundraising efforts. This role requires a blend of creativity, strategic thinking, and a genuine commitment to social change.

Key Responsibilities:

• Strategy & Planning:

• Assist in developing and implementing a comprehensive marketing and communications strategy aligned with the Foundation's objectives.
• Conduct market research to identify trends, opportunities, and best practices in NGO marketing and fundraising.

• Content Creation & Storytelling:

• Create compelling and emotionally resonant content (stories, articles, photos, videos) that showcases the impact of our work.
• Develop content for various platforms including our website, blog, social media channels, newsletters, and annual reports.
• Draft press releases, articles, and other materials for media outreach.

• Digital Marketing & Social Media:

• Manage and grow our social media presence on platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Develop and execute social media campaigns to increase engagement, build our online community, and drive donations.
• Monitor, analyze, and report on social media performance metrics, and optimize strategies accordingly.
• Manage and update the content on the Foundation’s website to ensure it is current and engaging.

• Fundraising & Donor Communication:

• Support the planning and execution of online and offline fundraising campaigns.
• Develop and manage email marketing campaigns to nurture relationships with donors and supporters.
• Create marketing materials for fundraising events and appeals.

• Public Relations & Outreach:

• Assist in building and maintaining relationships with media, influencers, and community partners.
• Help organize and promote awareness events, workshops, and community outreach programs.

• Analytics & Reporting:

• Track and analyze the performance of marketing campaigns and initiatives.
• Prepare regular reports on key metrics to measure the effectiveness of our marketing efforts and inform future strategies.

Qualifications & Skills:

• Education:

  MBA in Marketing, or a Bachelor's degree in Marketing, Communications, or a related field.

• Experience:

• Min 2 years of proven experience in a marketing role, preferably within the non-profit sector.
• Demonstrable experience with content creation, event management, social media management, and digital marketing.

• Skills:

• Exceptional written and verbal communication skills in English.
• Strong storytelling ability with a passion for social causes.
• Proficiency with digital marketing tools, including social media management platforms, email marketing software, and basic analytics.
• Familiarity with photo and video editing tools (e.g., Canva, Capcut, Adobe Creative Suite).
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Creative thinker with excellent problem-solving abilities.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• A proactive and collaborative team player with a strong work ethic.
• Familiarity with AI-powered marketing tools.
• Experience with fundraising platforms and CRM software.
• Relevant certifications in Digital Marketing.
• Completion of digital marketing certifications is a plus.
• Volunteer experience in NGOs or societies or social communities is a plus.

Personal Attributes:

• A deep sense of empathy and a genuine desire to make a difference.
• A proactive attitude towards learning and professional growth.
• The ability to work with compassion and sensitivity with our beneficiaries and staff.

How to Apply:

Interested candidates are requested to send their resume, portfolio and a cover letter explaining their interest in the role and the organization to selvin@motherteresafoundation.org