Senior Marketing Executive

We are seeking a creative yet data-driven Senior Marketing Executive to lead our digital, performance, and social media marketing initiatives, along with supporting offline branding and events. The ideal candidate will have a strong understanding of integrated marketing campaigns and performance optimization, especially within the service industry.

• Strategize and execute high-ROI paid campaigns across Google Ads, Meta Ads, LinkedIn, etc.
  

• Manage end-to-end performance campaigns:
  

  • Lead generation, CPL & CPA optimization
    

  • Remarketing and lookalike audience targeting
    

  • A/B testing to boost conversions
    

• Conduct SEO/SEM activities, keyword planning & web traffic analysis
  

• Create and optimize landing pages aligned with campaign goals
  

• Track & report performance using Google Analytics, Meta Business Suite, CRM dashboards
  

• Manage and grow social media presence on LinkedIn, Facebook, Instagram
  

• Plan and execute social media campaigns from strategy and content creation to community engagement
  

• Coordinate with design and copy teams for post creation
  

• Develop engaging content (posts, stories, reels, videos)
  

• Handle business page enquiries and maintain brand consistency through storytelling
  

• Track engagement, reach, follower growth, and lead conversions
  

• Plan and execute branding events, workshops, and BTL activities
  

• Coordinate with vendors for event branding, collaterals, and promotions
  

• Support the sales team with marketing tools brochures, standees, flyers, etc.
  

• Graduate / Postgraduate in Marketing, Mass Communication, or related field
  

• 3 4 years of relevant experience (preferably in service/staffing/skill development industry)
  

• Hands-on expertise in:
  

  • Performance Marketing (Google & Meta)
    

  • Social Media Management
    

  • SEO/SEM & Analytics Tools
    

  • Content Planning & Coordination
    

• Strong communication and presentation skills
  

• Balanced creativity and analytical thinking
  

• Ability to manage multiple campaigns with strict deadlines