Senior Digital Marketing Manager

Organizational Overview: Yanolja Cloud Solution Pvt. Ltd. (YCS), formerly known as eZee Technosys, is a global end-to-end hospitality technology provider specializing in cloud-based solutions for small and medium-sized accommodation businesses. With 450+ team members and over 17 years of experience, YCS currently serves 33,000+ customers in 170+ countries, supporting 50+ languages through our platform and offering 24/7 global support. We have a local presence in 15+ countries, including India, Thailand, Indonesia, the Philippines, Sri Lanka, South Africa, Tanzania, Uganda, the USA, and moredriving innovation in the global hospitality sector.

Profile Overview: This role focuses on owning the digital brand presence of YCS. As a Senior Digital Marketer, you will drive YCSs digital marketing strategy and elevate the brand globally, with a key focus on lead generation. This role is ideal for someone who is both a strategist and a thinkerpassionate about digital storytelling and driven by performance.

Responsibilities:Brand Voice & Social Presence: Manage and grow YCS’s digital presence across LinkedIn, Instagram, Twitter, and YouTube, maintaining a consistent brand tone and positioning.Content Creation: Collaborate with design, video, and AI tools to produce high-quality, platform-native content such as reels, carousels, testimonials, webinar clips, and more.Persona-Driven Messaging: Craft content tailored to hoteliers and travel partners based on their needs, behaviors, and challenges.Content Planning: Design and execute strategic monthly content calendars covering product updates, company milestones, client stories, events, and company culture.AI-Powered Execution: Utilize tools like ChatGPT, Canva, Midjourney, Copy.ai, and Descript to ideate, generate, and streamline content production.Brand Consistency: Ensure every post aligns with YCS’s visual and messaging standards while adapting content for global markets.Insights & Reporting: Monitor performance across key metrics—engagement, reach, shares, followers—and provide actionable insights to optimize content strategies.
Lead Generation Responsibilities:Website: Create strategies for the website team to improve SEO, GA4 insights, Google Search Console performance, and search ranking.UX/UI Improvement: Develop strategies for the content, design, and video teams to enhance user experience and interface.HTR (Hotel Tech Report): Strategize to position YCS as the #1 brand on HTR by creating actionable plans for the sales and support teams.HubSpot Management: Coordinate with the HubSpot admin team to implement guidelines and strategies for more effective CRM and lead tracking.Presentations: Own the creation and quality of company presentations, product decks, and business-level pitch materials.The ideal candidate should be a strong strategist.

Key Competencies:Digital Marketing & Content Strategy:3–6 years of experience in digital marketing, social media, or digital strategy—preferably in SaaS, B2B, or tech sectors.Strong expertise across Google, Meta, websites, LinkedIn, and B2B marketing platforms.A creative thinker with an eye for trends, tone, and digital storytelling.Creativity & Innovation:Proven ability to ideate, plan, and execute digital content strategies that connect with the audience.Comfortable working with video, motion graphics, carousels, quotes, and thought leadership formats.Bonus: Basic design skills or experience using HTML/CSS, Figma, Google Console, Canva/Photoshop, or AI tools.AI Fluency:Hands-on experience with tools like ChatGPT, Copy.ai, Canva Magic, Runway, Descript, etc.Skilled in using AI for scaling content, brainstorming, trend analysis, and workflow optimization.Global Understanding & Collaboration:Exposure to regional markets such as APAC, Africa, LATAM, and India, with the ability to adapt messaging accordingly.Strong cross-functional collaboration with marketing, design, and regional sales teams.

Requirements:3–6 years of experience in digital/social marketing or content-focused rolesStrong writing, communication, and creative storytelling skillsProficiency in AI tools and social scheduling platforms (e.g., Buffer, Hootsuite, Later, Creator Studio)Deep understanding of social-first formats (reels, carousels, short videos)Prior experience in hospitality, SaaS, or B2B marketing preferredExperience with LinkedIn video and YouTube content is a plusHigh sense of ownership and ability to work independently with urgency

KPIs & Goals:Lead generationEngagement rate across platformsLinkedIn follower growthContent turnaround time: idea to executionMarketing automation through AI or integration toolsVisibility support for events and webinars

Reporting Structure: This is an individual contributor role reporting directly to the Marketing Lead. You will work closely with the content, design, performance marketing, and regional teams.

Work Environment: Location: Surat, Gujarat, India This is a primarily on-site role based at our Surat HQ in Junomoneta Tower—a collaborative, tech-enabled workspace. Occasional hybrid work may be permitted based on project requirements and performance.

If you're creative, curious, and driven to build a global digital brand—apply now and become the voice of Yanolja Cloud Solution.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund
• Work from home

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus
• Yearly bonus

Application Question(s):

• This role is full-time from our Surat office. Are you currently based in Surat or willing to relocate?
• what is your current salary?
• what is your expected salary?

Work Location: In person