Senior Digital Marketing Executive

Company Description

Founded in 2009, Silver Fern Education Consultants is among the leading education consulting firms in India. We provide premier international academic counseling and admission services, helping students aspire to study in countries such as the United States, the United Kingdom, Canada, and more. With comprehensive solutions and mentoring, we guide students throughout the process, assisting over 26,500 students to date. Our offices are located across various locations including Canada, Mumbai, Chandigarh, Gujarat, and Punjab.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Chandigarh. The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies, managing and optimizing social media channels, utilizing web analytics to track and improve campaign performance, and creating engaging digital content. The role also involves coordinating with the marketing team to enhance online presence and drive engagement.

Responsibilities

1. Manage and optimize all ongoing paid digital ad campaigns, including Google Ads, Meta (Facebook and Instagram) Ads, and YouTube promotions.
2. Handle social media platforms end-to-end including daily content scheduling, community engagement, and analytics reporting.
3. Create, monitor, and report performance metrics for all digital platforms, identifying opportunities for improvement.
4. Coordinate with the creative team for the design and execution of high-performing social media and ad creatives.
5. Conduct keyword research and SEO audits to optimize website content for higher visibility and improved search rankings.
6. Maintain and regularly update the company website, ensuring content accuracy, functionality, and alignment with campaigns.
7. Work closely with the web development team to execute landing page optimizations and performance enhancements.
8. Manage lead generation campaigns through paid media channels and analyze cost-per-lead performance.
9. Set up and manage remarketing and conversion tracking tools including Facebook Pixel, Google Analytics, and Google Tag Manager.
10. Monitor trends in digital marketing tools, channels, and strategies and implement them appropriately.
11. Assist in the development and execution of email marketing campaigns, including list management and A/B testing.
12. Collaborate with internal teams to align digital strategy with ongoing marketing campaigns and events.
13. Run competitor analysis and share monthly performance insights against market benchmarks.
14. Create performance dashboards and detailed monthly reporting for all digital assets and ad campaigns.
15. Ensure alignment of messaging and visuals with brand tone and communication guidelines.
16. Identify potential new digital marketing platforms or strategies and make data-backed recommendations.
17. Stay updated with the latest algorithm updates across Google and Meta platforms.

Qualifications

• Proficiency in Social Media Marketing and managing online campaigns
• Strong skills in Digital Marketing and Online Marketing strategies
• Experience with Web Analytics tools and techniques
• Excellent communication and collaboration skills
• Relevant experience in a similar role is preferred
• Bachelor's degree in Marketing, Business, Communications, or related field

Job Type:

Pay:

Location:

Regards,

Dhritika

9875972584 or recruitment@thesfedu.com